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What is marketing?
For the sales staff in the wedding industry,
Persistence is more important than anything else.
But the question is, is there any result if you stick to it?
If not, why?
First of all, you have to figure out what marketing is.
The purpose of marketing is to generate sustainable income.
The essence of marketing is to grasp the needs of users and consumers.
And quickly commercialize the demand.
Then the question is coming,
Why can't your products be sold when they are well made?
That's because we haven't found the core of marketing yet.
There is no good marketing method and system.
Most importantly, marketers.
If the marketer is not competent,
Then even the best products are useless.
How can we improve the marketing level?
How to improve marketing ability
First, determine the target customers.
When marketing products, you must be full of passion.
The marketers that customers first see are full of energy.
A state of passion,
I'm sure I'll be happy to do business with him.
Of course, some people may not be suitable for "selling" products.
So don't waste too much time.
But remember, don't be distracted when marketing.
Keep your marketing goals,
There must also be strategies in marketing.
Many marketers always make such mistakes.
Chatting with customers,
But after talking for a long time, the topic changed.
Second, make a good marketing plan
Before communicating with customers,
We should fully understand customers and find topics.
We should also improve our understanding of customers' interests,
This can cater to customers' interests and purchase intentions in communication.
If necessary,
Can have the same industry experience as.
Or talk to people in the industry who are close to decision makers,
Only in this way can you find the feeling of talking with real customers.
In order to avoid corresponding problems in marketing in the future.
Third, make frequent phone calls.
Videophone is better than ordinary phone,
Ordinary telephone is better than email.
Communicate verbally with customers,
It's easier to send information.
It's easy for people to forget the contents of e-mails.
So, to make sure you have enough time to talk to customers,
There should be not only pleasantries, but also business in the conversation.
"Hello, I'm fine" is on both ends of the phone.
This greeting is better than sending an email.
Fourth, learn to listen.
Epiktetos once said,
"People are born with two ears and one mouth.
We listen to it twice, but say it once. "
The most common mistake in marketing is "all talk and no listening"
People appreciate the audience,
Marketers can also take advantage of some customer reactions when listening.
To express their views.
Also pay attention to the negative reaction of customers.
Like "I'm not sure" and "Give me some time to think",
These negative reactions mean that customers are uncertain about the products.
Therefore, we should try our best to avoid letting customers have such negative emotions.
It takes more time to think of a more comprehensive marketing strategy.
Don't be afraid to make mistakes.
Don't be afraid to meet the challenge,
Be brave in facing difficulties and solving difficult problems,
Show your open mind and wisdom.
If your marketing method gets negative reaction from customers,
Please ask the customer directly. Don't worry.
If you don't ask, you may never know where you are wrong. Generally speaking, customers will tell you why,
So try to avoid it in the subsequent conversation.
So as not to cause marketing failure.
Six, keep in touch with customers
If you don't keep in regular contact with customers,
Will accomplish nothing.
This is the most basic rule of marketing.
You should keep in regular contact with customers,
The advantage is that if the customer wants to continue to do business with you,
They will contact you, which may bring you more business opportunities.