? In 20021year, the volume of Rolls-Royce customized haute couture reached a record high.
? The exciting customized haute couture design shows the extraordinary style of Rolls-Royce as a top luxury.
? Rolls-Royce has broken through the limitations of traditional automobile manufacturing with superb skills.
? 202 1 is an unusual unknown year. Rolls-Royce has set a record for the highest annual sales of the brand 1 17, which is of great significance. In 202 1 year, Rolls-Royce delivered 5,586 cars worldwide. Based on the close cooperation between the brand and customers, the advanced customization department of Rolls-Royce Customization has further broken through the boundaries of ingenuity and created a truly outstanding customization masterpiece.
Rolls-Royce once again shows the brand's profound interpretation of exquisite craftsmanship. Skilled and talented teams make unremitting efforts to constantly polish the unique and extraordinary skills of the brand. Rolls-Royce craftsmen constantly expand the broad boundaries of customization and haute couture, and skillfully use all kinds of rare materials to create world-class outstanding masterpieces.
I am honored to share the highlights of these custom haute couture masterpieces. ?
? Toston, CEO of Rolls-Royce Motor Cars? Muller Utes? sir
In 20021year, Rolls-Royce car home devoted itself to creating customized high-end customized works needed by customers by using extraordinary creativity and century-old exquisite skills, which greatly promoted the development of customized high-end customized fields. In the process of continuous exploration, Rolls-Royce has promoted the creation and interpretation of a new realm of pure luxury and achieved many unprecedented contemporary masterpieces.
Rolls-Royce Custom Haute Couture Department is an elite team composed of outstanding engineers, designers and artisans, headquartered in car home, Goodwood, England. The team draws inspiration from historical events, people, works of art, personal handicrafts, natural scenery and architectural design, and then creates a truly unique Rolls-Royce masterpiece, showing the outstanding personal style and personality characteristics of the owner.
This year, Rolls-Royce Motor Cars issued a series of historic announcements, announcing the launch of Rolls-Royce's first pure electric vehicle? Shapin? Will come out in 2023, launching the gust of avant-garde incarnation? The gust of black emblem creates a new world of luxury in the future.
The following Rolls-Royce high-end customized models can be said to show the exquisite craftsmanship, perfect design and excellent engineering technology of the brand during 202 1.
Phantom? The key to concealment? extra (of a newspaper)
202 1, phantom of the opera? The key to concealment? The special edition is delivered to Rolls-Royce owners all over the world. The design language of automobile is embedded with ciphertext. This mysterious Rolls-Royce car started the journey of deciphering codes. For those who don't know the meaning, this unique design is also a very pure aesthetic. For curious customers, deciphering the password in this model can bring more surprises.
People all over the world are trying to solve the phantom? The key to concealment? The story behind the special edition password. People enthusiastically send complicated inference and analysis materials to Rolls-Royce car home in Goodwood. So far, with the close cooperation of password lovers and customers, some passwords embedded in this customized haute couture fashion model have been solved, but the whole puzzle has not yet been solved.
Kengo Kuma Co-branded Obsidian Customized Haute Couture.
Rolls-Royce Motor Cars and Kengo Kuma jointly launched this unknown customized high fashion, which built a bridge between luxury and architecture. This unique obsidian shadow will be used as a new luxury residence in downtown Tokyo? Bamboo? Dynamic sign of. ? Bamboo? It is a mansion designed by Kengo Kuma, an architect, entrusted by West Coast Real Estate Group, a global luxury real estate developer.
Obsidian shadow appearance adopts foggy silver skin color, and? Bamboo? The silver-gray core building materials are similar in color. Under the sunshine, the car will give off a copper luster, echoing? Bamboo? Copper shutters and internal copper details. Bespoke Haute Couture Shadow adopts bright silver painted hood with simple black waistline, and the back panel is made of natural perforated royal walnut, creating a warm and private feeling, similar to the top mansion. Bamboo? Walnut boards are widely used in the entrance hall.
Gust extended version? Run away? extra (of a newspaper)
Following the successful listing in 2020, the new Gusteau Extended Edition began its customized high-end customization journey. Gust? Run away? The special edition further explores simplicity and perfection? Make an appointment with Bo? Design concept. This model will be used for the first time in the flower window of China South Garden. Ice grain? Decorate in the car. In order to build the window of Shanghai Yuyuan Garden Exhibition Hall? Ice grain? Effect, gust? Run away? The special edition of Obsidian Ayous Interior Panel is made of geometric wood chips. Is the embroidered panel embedded in this haute couture seat also reflected? Ice grain? Theme.
A design that echoes the contrast between light and shade, Gust? Run away? Special edition with front and rear two-color interior design? The front interior and roof are mainly navy blue, and the rear seats are cashmere gray. The car is equipped with an electric aviation seat with leg rest support, which can be tilted backwards to provide a private jet-like ride experience. This elegant design is in sharp contrast to the lime-green stitching.
Gust? Run away? The special edition body is painted in elegant dark tungsten and festive silver, which complements the vibrant lime-green waistline and wheel stripes. This body design is inspired by the neon night in Shanghai.
Gust? Dream? Collection edition
Rolls-Royce cars are based on South Florida luxury collector David? Entrusted by barto Siaq, a starlight instrument panel with extended gust interior was customized. David? Barto Siaq suggested ghost to Rolls-Royce Haute Couture Department. Change to? Dream? . He said:? This expectation stems from my childhood dream. 1983, I was born under the beautiful night sky near Vero Beach, Florida. I talk about this dream with people around me every day. I hope that even if I die, my spirit will continue. ?
The customized starry sky roof commissioned by Mr. barto Siaq highlights another highly personalized manual design. The Starry Gyroscope depicts the astronomical arrangement of stars over Vero Beach, Florida, on the night when he was born in 1983. It consists of 1236 independent fiber lights.
Phantom? Shanghai seaside paradise? B espoke high fashion model
Entrusted by a customer in China, Rolls-Royce Motor Cars designed a unique customized high-end customized model for Blue Paradise Phantom, and created an exclusive one for customers? Shanghai seaside paradise? . Shell-colored hand-painted waistline is decorated with exquisite orchid patterns, symbolizing customers' pursuit of elegance.
In the custom-made high-end custom car, the artistic pattern of baby girl's footprints is painted on the piano white instrument cover to pay tribute to the infinite joy of customers in the new stage of life. The car's two-color interior is made of Charles Blue and Shell natural grain leather. Bespoke Haute Couture Startop continues the joyful style of personalized constellation, which is also the design customized by customers for their daughters.
Coastal color, infinite love for children, elegant and exquisite orchids all represent the extraordinary lifestyle of customers. This phantom aims to create a unique and comfortable environment for customers.
Cullinan? 50th anniversary of UAE? extra (of a newspaper)
In 20021year, in order to commemorate the 50th anniversary of the founding of the United Arab Emirates, Rolls-Royce specially launched a unique special edition model of Cullinan. The appearance of this car is painted in Arctic white with a crystal texture. Hand-painted waistline, red on the top and green on the bottom. Does its pure gold body waistline still match? 50th anniversary? On the C-pillar, the red, green and black double-wheel central stripes form the UAE flag pattern, which is of great commemorative significance.
Opening the car door, Bespoke customized luminous pedals are printed with 1950s logo to commemorate the 50th anniversary of UAE. . The interior design and appearance of this model complement each other. The leather seat is mainly made of arctic white, supplemented by black and red leather, and the stitching is designed in green contrast color. Every headrest of the car is embroidered with UAE tricolor logo. The dashboard, the middle of the back seat and the middle of the picnic table are decorated with golden 50th anniversary signs. The star top of this model adopts a unique green meteor pattern, which is very beautiful.
Cullinan? Pax Peak Blue？ B espoke high fashion model
Ben, a well-known car enthusiast and endurance racer? Sloss and Christine? Mr. and Mrs. sloss commissioned Rolls-Royce of the United States to customize an exclusive black badge Cullinan.
The exterior of the car adopts Pax Peak Blue customized by Bespoke to pay tribute to the famous mountaineering in Colorado. Mountain climbing is one of customers' favorite sports. The hand-painted waistline, wheel center stripes and brake calipers of this customized haute couture model are all in bright forged iron yellow. This color element comes from the color of the flag of Modena, Italy, and the racing car of the sloss couple. Not only that, the car door of this model is also embroidered with the exclusive racing logo of the sloss couple. The customized high-grade embroidery of this high-heeled women's shoes logo also symbolizes the love of sloss and his wife for racing.
Phantom? Weaving and burning? Collection edition
Rolls-Royce and Hermes have joined hands to create a customized haute couture fashion model for Mr. Maezawa, an outstanding Japanese entrepreneur? Phantom? Weaving burns? Collector's edition The car's two-color painting was inspired by the ancient Japan collected by customers. Weaving burns? Pottery. Rolls-Royce also rarely agrees to use this customized high-end customized color tone on the owner's private jet, so that the owner's private jet can echo this phantom customized high-end customized model from a distance.
Hermes leather is mainly used in the interior of vehicles, including places where customers often contact. The car's door armrest, center console, rear console and iconic ceiling all use Hermes classic canvas, which is the first time in Rolls-Royce models.
To create this phantom custom high fashion model? Art treasures? Gallery, the car is based on the famous French artist and illustrator Pierre? Peron (1905? 1988), which runs through the instrument panel of this phantom with exclusive customized patterns. Pierre? Peron designed countless iconic scarf patterns for Hermes. Phantom? Weaving and burning? Treasured art treasures? The design of the gallery is inspired by Hermè s Horse design, hand-painted on perforated royal walnut and presented on the back of the glass. Art treasures? Gallery.
Phantom? Tianao? Collection edition
Rolls-Royce Phantom? Tianao? The collector's edition is an excellent interpretation of luxury and rarity. Inspired by meaningful time, the car aims to explore how time passes and how it gives people the illusion of stillness. This collector's edition model is limited to 20 sets worldwide.
Phantom? Tianao? The design of the collector's edition combines many aesthetic and astronomical themes of time and sky. One of the key sources of inspiration is unusual celestial bodies? Pulsars. Pulsars were first discovered in 1967, coming from the deepest part of the universe. The electromagnetic radiation emitted by these extremely dense stars is very regular and can be said to be one of the most accurate clocks in the universe.
Phantom? Tianao? The collector's edition uses Rolls-Royce's new Bespoke high-end custom paint? Carlos blue? Represents the darkness and mystery of space. Not only that, the car paint also contains pearly blue mica flakes, which shine like stars when exposed to light. Is this a visual effect in illusion? Tianao? The black appearance details of the collector's edition are even more dazzling.
Phantom? Acacia wood? High-end customized models
Phantom? Acacia wood? Haute Couture is the first Rolls-Royce Phantom made of acacia wood. Acacia is a rare tree species that only grows in Hawaii. This car was inspired by Little Jack? Boyd. Mr Smith and his wife Laura live in Maui, Hawaii. They like the warmth and uniqueness of acacia trees there.
This unique acacia tree only grows in Hawaii and is carefully protected by local and national parks. Therefore, only acacia wood from private plantations can be selected. It is difficult to find suitable logs. Wood experts from Rolls-Royce Motor Cars said, What are the chances of finding wood that meets the standards? One in a million? .
The car was built by Rolls-Royce Haute Couture Department for three years. Mr. Smith collected this customized high-end customized car in his personal JBS collection museum, which has a private collection of more than 60 unique cars.
Black badge phantom and black badge obscure? Land speed? Collection edition
Rolls Royce Black Emblem Phantom and Black Emblem Shadow? Land speed? The collector's edition is limited to 35 sets and 25 sets respectively. This custom haute couture fashion was inspired by George? Aston's legendary life and record-breaking feat. Automobile design has a strong aesthetic echo with the unique landscape of bonneville salt marsh in the United States. George? Ashton once drove Thunderbolt, the legendary racing car in bonneville Salt Marsh, setting a record for the highest speed at that time. At that time, Eyston became the fastest man on land.
George? Ashton won three great and important honors in his life. He was awarded the Military Cross, the Knights of Honor and the order of the british empire.
These honors are in the black emblem illusion and the black emblem obscurity? Land speed? It is reflected in the collector's edition. The details of the door on the main driver's side are made of the same satin woven silk, and the color matches the original medal ribbon.
Black badge phantom? Land speed? The collector's edition of the starlight canopy perfectly reproduces the sky over the salt flats on September 1938+06. Is it today, George? Eyston set their third and last world land speed record. This zenith nebula consists of 2 1 17 individual optical fibers? Star? Exquisite construction. Is it the first time that the Phantom of the Opera has used so many stars? Star? Decoration.
Cullinan? Black? extra (of a newspaper)
Rolls-Royce launches customized haute couture in Moscow, Russia? Cullinan? Black? Special edition, inspired by the night in Moscow. Following the great success of Phantom Bespoke Haute Couture with the same theme two years ago, Cullinan of 202 1? Black? The special edition adheres to the same spirit, but the design is bolder and more calm.
This limited edition model is only sold in Russia, and the black badge Cullinan is matched with five colors: emerald blue, metallic orange, dusk purple, wrought iron yellow and lava red. The stripes of automobile carbon fiber panels can be personalized. The iconic starry roof echoes the body and interior.
As a customized series for customers who refuse the traditional definition of luxury goods, the Black Badge series is highly personalized? Canvas? Customers will show their creativity.
Rolls-Royce exclusive body customized model? ? Floating shadow?
Only three models in the world? Floating shadow? Enlighten the future development direction of contemporary exclusive body customization. In the future Rolls-Royce product lineup, exclusive body customization will become a permanent service.
Exclusive body customization is a leap of Rolls-Royce Bespoke advanced customization, serving customers who want to break through the limitations of customization. Rolls-Royce's exclusive body customization is an extraordinary contemporary advanced customization skill.
? Floating shadow? Rolls-Royce's body and interior design originated from close consultation between Rolls-Royce and customers, aiming at perfectly meeting customers' expectations. ? Floating shadow? It not only interprets the legendary history of Rolls-Royce, but also highlights the ingenious integration of historical body modeling and modern design concepts.
First one? Floating shadow? It has made its global public appearance at the Italian Este Manor Antique Auto Show on 202 1 and 10. What about the second one? Floating shadow? The first public appearance will be held at the Esther Manor Antique Auto Show in 2022.
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Related technical parameters
Phantom:
NEDC test standard-comprehensive carbon emission: 329-328g/km; ; Comprehensive fuel consumption:19.5-19.6mpg/14.5-14.4l/100km.
WLTP test standard-comprehensive carbon emission: 356-341g/km; Fuel consumption under comprehensive working conditions:? 18.0- 18.8 miles/15.7- 15.0 liters/100 kilometers.
Phantom Long Wheelbase Edition:
NEDC test standard-comprehensive carbon emission: 329-328g/km; ; Comprehensive fuel consumption:19.5-19.6mpg/14.5-14.4l/100km.
WLTP test standard-comprehensive carbon emission: 356-341g/km; Comprehensive fuel consumption:18.0-18.8mpg/15.7-15.0l/100km.
special flavour
NEDC test standard-comprehensive carbon emission: 343g/km; ; Comprehensive fuel consumption:18.8mpg/15.0l/100km.
WLTP test standard-comprehensive carbon emission: 347-359g/km; ; Comprehensive fuel consumption:17.9-18.6mpg/15.2-15.8l/100km.
Gust extended edition
NEDC test standard-comprehensive carbon emission: 343g/km; ; Comprehensive fuel consumption:18.8mpg/15.0l/100km.
WLTP test standard-comprehensive carbon emission: 347-359g/km; ; Comprehensive fuel consumption:17.9-18.6mpg/15.2-15.8l/100km.
Gust black badge
NEDC test standard-comprehensive carbon emission: 359g/km; ; Comprehensive fuel consumption:15.8mpg/18.0l/100km.
WLTP test standard-comprehensive carbon emission: 359g/km；; ; Comprehensive fuel consumption:17.9mpg/15.8l/100km.
Phantom black badge
NEDC test standard-comprehensive carbon emission: 367g/km; ; Comprehensive fuel consumption:17.5mpg/16.1l/100km.
WLTP test standard-comprehensive carbon emission: 370-365g/km; ; Comprehensive fuel consumption:17.2-17.4mpg/16.4-16.2l/100km.
Phantom of the opera
NEDC Test Standard-Comprehensive Carbon Emissions: 365-363? G/km; Comprehensive fuel consumption:17.7-17.8mpg/16.0-15.9l/100km.
WLTP test standard-comprehensive carbon emission: 369-357g/km; ; Comprehensive fuel consumption:17.3-17.9mpg/16.3-15.8l/100km.
Yao Ying
NEDC test standard-comprehensive carbon emission: 372-367 g/km; Comprehensive fuel consumption:17.3-17.5mpg/16.3-16.100km.
WLTP test standard-comprehensive carbon emission: 381-372g/km; Comprehensive fuel consumption:16.7-17.1MPG/16.9-16.5l/100km.
Yao Ying black badge
NEDC test standard-comprehensive carbon emission: 371g/km; Comprehensive fuel consumption:17.3mpg/16.3l/100km.
WLTP test standard-comprehensive carbon emission: 382-380 g/km; Comprehensive fuel consumption:16.7-16.9mpg/16.9-16.8l/100km.
Kurinan
NEDC test standard-comprehensive carbon emission: 341g/km; Comprehensive fuel consumption:18.8mpg/15.0l/100km.
WLTP test standard-comprehensive carbon emission: 377-355g/km; ; Comprehensive fuel consumption:17.0-18.1MPG/16.6-15.6 l/100km.
Cullinan black badge
NEDC test standard-comprehensive carbon emission: 341g/km; Comprehensive fuel consumption:18.8mpg/15.0l/100km.
WLTP test standard-comprehensive carbon emission: 377-355g/km; ; Comprehensive fuel consumption:17.0-18.1MPG/16.62-15.6 l/100km.
Background information:
As a wholly-owned subsidiary of BMW Group, Rolls-Royce Motor Company cooperates with Rolls-Royce Motor Company, a manufacturer of aircraft engines and propulsion systems. Rolls royce Company is two completely independent companies. Rolls-Royce Motor Cars' headquarters and manufacturing plant are located in Goodwood, West Sussex, England. With more than 2,000 skilled employees, it is the only place where Rolls-Royce ultra-luxury cars are manufactured by hand.
Media contact:
Rolls-Royce Motor Cars Greater China
Anna Xu +86 (10) 84558037? anna.xu@rolls-roycemotorcars.com
Beijing langzhi communication
Amdo +86 134 6633 08 10? anduo@longwisepr.com
(Photo/Text/Photo: Ningbo 0 1)
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