The Olympic emblem is the most authoritative image symbol of the Olympic Games. According to the provisions of the Olympic Charter, the emblem designed by each host country shall not be used for advertising and commercial services without the consent of the Olympic Organizing Committee. This provision ensures the seriousness and authority of the Olympic emblem.
Since 1896 Athens Olympic Games, all previous Olympic Games have had emblem designs. 1988 the emblem of the Seoul Olympic games is composed of blue, red and Huang San, representing the philosophical meaning of the trinity of heaven, earth and people. 1992 The emblem of the Barcelona Olympic Games, the upper part of which consists of a dot and two curves, is blue, yellow and red. Blue is the blue Mediterranean, yellow is the sun that shines on Spain all the year round, and red is the life of blood. The design represents Barcelona's long-standing culture and modern vitality. One point and two lines not only symbolize the earth and the sky, but also constitute a person's state of motion, which, like running and jumping, symbolizes Barcelona people's consciousness of actively participating in the Olympic movement. At the same time, this pattern can also be understood as Barcelona people welcome guests from all continents with open arms.
The Winter Olympics also designed its own emblem. These emblems are mostly based on the Olympic forest flag or the flag of the Olympic Committee of the host country, with winter scenery or winter project patterns, which are very distinctive. For example, the emblem of the 10 Winter Olympic Games held in Grenoble, France in 1968, with a white snowflake in the middle and three roses around it, symbolizes the industry, culture, education, tourism and winter sports here.
Emblem of Beijing Olympic Games
At 2 1 on the evening of August 3rd, Beijing time, the emblem of Beijing 2008 Olympic Games was officially unveiled by Wu Bangguo and Verbruggen, chairman of the 29th Olympic Games Coordination Committee.
The emblem is divided into three parts: upper, middle and lower. The main part is a white "Beijing" figure, and the upper part is a red background, accounting for about 3/5 of the entire emblem. The word "Jing" is similar to the word "Wen" in Chinese characters, which means the long-standing traditional culture of China. The whole word "Jing" is a human figure running forward to meet victory. Below "Beijing" is the black English word "Beijing 2008", and below is the Olympic rings.
The emblem of Beijing 2008 Olympic Games has a unique image. The English words "Beijing" and "2008" and the Olympic rings perfectly combine the Olympic spirit with the traditional culture of China.
Characteristics of the emblem of Beijing Olympic Games
1. The design of the emblem skillfully combines the characteristics of China and Beijing with the elements of the Olympic Movement.
"Chinese Seal Dancing Beijing" takes seals as the main form of expression, and combines traditional China art forms such as seals and calligraphy with sports characteristics. After artistic exaggeration and deformation, he skillfully turned into a human figure running forward and dancing to meet victory. At the same time, people's modeling looks like the charm of the modern word "Jing", which contains a strong China charm. This work conveys and shows four layers of information and significance:
(1) China culture. Taking the seal (Xiao Zhuan), the symbol of China traditional culture, as the expression of the main pattern, the seal appeared in China as early as four or five thousand years ago. It is a traditional cultural and artistic form with a long history in China, and it is still a widely used expression of social integrity, which means that Beijing will realize its solemn promise of "hosting the best Olympic Games in history".
(2) red. Red is a traditional festival color in China, and it has been chosen as the benchmark color of main patterns. Red has always been regarded as the representative color of China, the color of our national flag and the great people and country of China. Therefore, the main color of the logo is red, which represents the country, celebration and traditional culture.
(3) Welcome friends from all over the world to China. The work represents that Beijing is welcoming athletes and people from all over the world to gather in Beijing with the attitude of reform and opening up, vividly expressing Beijing's enthusiasm and sincerity in welcoming visitors from all directions and conveying the Olympic concept and spirit. The works are rich in connotation, which shows that China welcomes people all over the world with open arms.
(4) Sprint to the limit, create brilliance and carry forward the Olympic spirit of "Faster, Higher and Stronger". The modern Olympic movement has always emphasized that athletes are the core, and the emblem is "Chinese seal"? Dancing Beijing embodies this principle. The image of the athletes in the seal is both rigid and flexible, friendly, full of China culture and dynamic.
2. The font design of the emblem adopts the style of Han bamboo slips in China, with unique design.
The font of the emblem work "Chinese Seal Dancing Beijing" adopts the style of Han bamboo slips (bamboo slips of Han Dynasty), which organically integrates the strokes and charm of Han bamboo slips into the font of "Beijing 2008", which is natural, concise and fluent, and integrates with the emblem graphics and the Olympic rings. Font not only conforms to the purpose of market development, but also coordinates with the pattern style of the main body of the logo, so as to avoid being used in the overall logo registration and standard font registration in the future.
3. The overall structure of the emblem is proportional to the independent structure.
After repeated scrutiny and revision by experts, the layout and proportion of the three parts of "Chinese Seal Dancing Beijing", namely, Chinese Seal, Simplified Chinese Version, "Beijing 2008" and the Olympic rings are almost perfect, especially the Chinese seal part. At the same time, when each part is used independently, the proportion is still reasonable without losing coordination.
The meaning of the emblem of Beijing Olympic Games
The emblem of "Chinese Seal Dancing Beijing" organically combines the seal script, Chinese characters and the five-ring symbol, and is full of profound vitality. The scale of the land reflects the charm of the East and the West; Between strokes, the Olympic spirit sublimates.
"Dancing Beijing with Chinese Seal" is not an ordinary symbol. She is the biggest blank in the list of host cities in the nearly 100-year history of Olympic Games! She is the first step in the history of the Chinese nation hosting the Olympic Games! She is the first interpretation of the Olympic Charter by Chinese civilization! She is still the greatest commitment to the Olympic movement!
The French sculptor Rodin once said, "Beauty is everywhere. For our eyes, it is not the lack of beauty, but the lack of discovery. " Next, the author wants to taste her beauty from the perspective of culture and aesthetics and explore her profound connotation.
I. Seal of China
In ancient times, China's seals were called seal, seal, treasure and seal, as well as seal, seal, contract, customs, seal, symbol, contract, pawn and seal, all of which were established names in history. Ancient seal script was very popular in ancient times, and its simple and naive characteristics reflected people's understanding and pursuit of beauty in different times, and it was saturated with the profound and mysterious aesthetic feeling of history. Among them, there is a kind of seal that prints pictures, called Xiao Zhuan.
Xiao Zhuan is a form of seal that existed in the pre-Qin period in China. The Han Dynasty was the heyday of ancient Xiao Zhuan. At that time, there appeared seal patterns such as "Four Spirits Seal", "Tiger Seal", "Deer Seal", "Phoenix Seal", "Fuxi Seal" and "Goddess Holding Snake Seal" depicting national worship and myths and legends. There are also various small seal scripts that reflect real social life, such as "encouraging seal scripts", "playing seal scripts with drums and instruments" and "dancing seal scripts with long sleeves". There are "Niu Geng seal", "juggling seal" and "animal training seal", which reflect the life and entertainment scenes of the Han people from different aspects.
According to relics and historical records, seals were widely used in China at the latest during the Warring States Period. At first, the seal was used as a voucher for commercial exchange of goods and a symbol of credibility. After Qin Shihuang unified China, the use of seals was expanded to represent the rights and interests of those in power, and it was a symbol of the power of those in power.
After learning about the seals in our country, if there is another product, "Dancing Beijing with Chinese Seal", we will find her even cuter. The strokes on her body are like words instead of words, like painting instead of painting; Blend words with paintings, and draw with words; Between strokes, the dance is graceful; In the rhyme, pen and ink indulge; "Beijing 2008" written with bamboo slips and Chinese characters is even more saturated with the profoundness of China's calligraphy art, which not only condenses the development track described by words in ancient seal script in China, but also interprets the mainstream doctrine of the mean in ancient philosophy in China. Together with the red inkpad and the giant square seal symbolizing China, the "Chinese Seal Dancing Beijing" has accumulated a lot of historical information and rich cultural essence. No wonder 1996 Brad Copland, the design director of Atlanta Olympic Games and one of the participants in the emblem of the 2008 Olympic Games, immediately excused himself when he saw "Beijing with Chinese seal dancing" from many emblem design schemes: she was from China.
2. Dancing Beijing
"Dancing Beijing with Chinese Seal" symbolizes China's credibility and composure. As the emblem of the sports meeting, she also shows the vitality and charm of Beijing. Beijing is dancing, dancing with the rhythm of the times; Beijing is not only a famous ancient city with rich cultural traditions, but also a modern city with innovative spirit ―― this is another meaning of "Dancing Beijing with China and India".
According to the investigation, the painted pottery basin with dance patterns about 5,000 years ago unearthed in Shangsunzhai, Datong County, Qinghai Province is the oldest original dance image in China. There are three groups of dancers on the inner wall of the pottery basin, and five people in each group dance hand in hand.
In ancient China, there were nine music and dances in the summer. During the performance, the actors wore fur hats and plain clothes, and their styles were quaint. Witchcraft dance in Shang Dynasty was widely used in various sacrificial occasions. There is a dance of "Eight Shu" in Zhou Dynasty, and there are special music and dance institutions in Qin and Han Dynasties. Zhao was a famous dancer in the late Western Han Dynasty. During the Wei, Jin, Southern and Northern Dynasties, the gentry enjoyed singing and dancing all day long. Sui and Tang Dynasties were a very prosperous dance era, among which costume dance and Hu Xuan dance were the best. Folk songs and dances in the Ming and Qing Dynasties are also very rich. Only Han people have various names, such as yangko, flower drum, tea picking, lantern, Lianxiang, dry boat and bamboo horse. In modern times, Chinese traditional dance was full of vitality and produced many excellent works, such as Lotus Lantern, Knife Meeting and Rain on Silk Road.
It can be seen that dance has formed an indissoluble bond with life in various times in China. Ancient ancestors in China held various ceremonies to express their feelings by dancing and offering sacrifices. We will hold the Olympic Games for the first time. For such a worldwide event, of course, it can also be expressed in dance language. Moore, a famous British abstract sculptor, said: "The most prominent feature of all primitive arts is their vitality." It is this kind of vitality that we see from "Chinese Seal Dancing Beijing".
The humanoid picture in Dancing Beijing with Chinese Seal is familiar, and it is a dance in the same strain as Rain on Silk Road in Dunhuang murals. Exaggerated body proportions and postures, stretched brushstrokes and simple composition fully show the enthusiasm and heroism of Beijingers, and unrestrained dancing fully foretells the future of Beijing. We seem to see a dancer full of enthusiasm and hope, passion and vitality, and cheer for those who cheer for him. Of course, he danced not only with people's enthusiasm, but also with the idea of "swifter, higher and stronger" in the Olympic Games.
Three. Monument in the emblem
In order to better understand the reason why "Chinese seal dancing Beijing" became the Olympic emblem, it is necessary for us to make a general investigation of the Olympic emblems in previous years.
Including "Chinese Seal Dancing Beijing", there are 46 emblems in Olympic history. In the nearly 100-year history of the Olympic Games, the design of the Olympic emblem has gone from concrete to abstract, from complexity to simplicity. In previous Olympic Games, the emblem has not yet appeared, and the visual image representing the image of the Olympic Games is often carried by posters. Most of the original emblem patterns represent the regional symbols or sports image of the host country; Later, the emblem combining regional and sports patterns came into being; Later, abstract patterns appeared.
The above changes in the design of the emblem are completely consistent with the imprint of the western painting school. Aside from the older realistic academic school and religious painting school, from romanticism (including symbolism), realism (including naturalism) to impressionism to fauvism, expressionism, abstract art painting, surrealism and post-modern painting in the 9th century, the history of western art has experienced a process from realism to abstraction and then to ". No matter from aesthetic theory or artistic practice, abstract patterns are the patterns that can best express meaning and ideas.
If "Chinese Seal Dancing Beijing" is regarded as a Chinese character "Jing", it is the first time in the history of the Olympic emblem that Chinese characters have been introduced. Chinese characters are ideographic characters and a symbol system. Every stroke in Chinese characters is full of contrast to the atmosphere of life and metaphor for the meaning of life. If "Chinese Seal Dancing Beijing" is regarded as a "human"-shaped painting, it is an outstanding application of oriental painting expression. Compared with western strict realistic methods, oriental painting is more flexible and general in space requirements, allowing virtuality and ellipsis. But it is this kind of virtuality and ellipsis that creates a real and infinite imagination space for the viewer. "Chinese Seal Dancing Beijing" is a successful artistic practice, which combines China's calligraphy, seal, dance, painting and western modern artistic ideas. She expressed the ideas that people wanted to express, and also entrusted her with the ideals that people would give her. She belongs to China and the world. She will be a well-deserved artistic monument in the history of Olympic visual image.
"Chinese Seal Dancing Beijing" is a stroke by stroke, and each component carries the dignified cultural tradition of China and the strong Olympic spirit, showing the advanced aesthetic concept and high-spirited passion of the times. What she brings to people is not only an unprecedented emblem in the history of the Olympic Games, but also another development of Chinese civilization in the history of world civilization.
Emblem of Beijing Paralympic Games
The emblem of the Beijing 2008 Paralympic Games takes the harmony and unity of heaven, earth and people as the main line, integrates China characters, calligraphy and the spirit of the Paralympic Games, embodies the traditional culture of China and the spirit of the modern Olympic Games, and embodies the spirit of the Paralympic Games with the harmony and unity of mind, body and spirit, and has a profound traditional cultural heritage of China.
The graphic part of the emblem, which is zigzag composed of red, blue and green, shows a moving human figure with calligraphy strokes, like a gymnast jumping forward and spinning in the air like an athlete riding on a pommel horse, which embodies the concept of sports. The word "knowledge" means birth, endless life and arrival. Its tortuous pattern means that after ups and downs, it will eventually achieve its goal and achieve success.
Among the colors used in the emblem, red symbolizes the sun; Dark blue, meaning blue sky; Green symbolizes the earth. The combination of three strokes and three colors forms a touching human figure, namely "Heaven and Earth Man", which embodies the idea of "the unity of heaven and man" in China traditional culture and expresses the idea that modern people uphold Scientific Outlook on Development, pursue the harmony of sports and develop harmoniously with nature and society. The color of the emblem also fully embodies the three concepts of the Beijing Olympic Games. Red is "China Red" with strong China characteristics, which embodies the concept of "People's Olympics". Dark blue, representing high technology, embodies the concept of "high-tech Olympics"; Green represents environmental protection and embodies the concept of "Green Olympics".
The emblem of Beijing 2008 Paralympic Games "Heaven and Earth Man" adopts Chinese characters as the emblem pattern, and the emblem of Beijing 2008 Olympic Games "China Seal? "Dancing Beijing" takes the seal as its emblem, and both "Chinese characters" and "Chinese seal" are typical traditional cultural elements of China, which are rich in China cultural characteristics and echo each other in thought and artistic style. The two emblems complement each other and set each other off into splendor, highlighting the concept of "People's Olympics", with profound implications and strong expressive force.
Olympic symbols of other countries
Emblem of the first Olympic Games in Athens, Greece, 1896
1896, Athens hosted the first modern Olympic Games. At first, the first Olympic Games had neither an emblem nor a poster. The painting we saw was the cover of the report submitted by the Athens Olympic Committee to the International Olympic Committee, and was later used to represent this Olympic Games. The majestic Acropolis, the goddess Athena holding an olive branch, and the deeply embedded horseshoe prints. The bronze relief of the Olympic emblem displayed in front of the world exudes a strong flavor of ancient Greece. The words 776-65438 BC+0896 on the upper left indicate the relationship between the modern Olympic Games and the ancient Olympic Games.
1900 emblem of the second Olympic Games in Paris, France
1900 The main symbol of the Paris Olympic Games is a woman dressed as a traditional French knight, and her right hand holds high three traditional French weapons-foil, sabre and epee. The design is simple, but full of French flavor. Since this Olympic Games, women have entered the Olympic family and participated in exhibition competitions.
Emblem of the 3rd Olympic Games in St. Louis, USA +0904
At the beginning of the 20th century and at the end of the 20th century, the United States held two Olympic Games respectively, and the design styles of the Olympic emblems of the two Olympic Games were also quite different: the early realism and the recent abstraction. 1904, the third Olympic Games was held in St. Louis, USA. This sign shows the characteristics of the host city with the "fisheye" stunt. Because it was held earlier, the logo at that time appeared in the form of Expo posters.
Emblem of the 4th London Olympic Games +0908
1906 The eruption of Mount Vesuvius in Italy temporarily moved the 1908 Olympic Games originally scheduled for Rome to London, but the London Olympic Games dedicated the first opening ceremony in the history of modern Olympic Games. 1908 The emblem of the London Olympic Games embodies a strong style of the times. The clothes of high jumpers, the posture of high jump, the cinder track behind them and the swimming pool in the center of the sports ground are all branded with the brand of that era.
Emblem of the 5th Olympic Games in Stockholm, Sweden +09 12
Sweden and Finland, located in northern Europe, are countries with early development of modern sports. Historically, they held a Summer Olympic Games respectively, which fully reflected the Nordic bodybuilding and vitality in the emblem. 19 12 The emblem of the Stockholm Olympic Games in Sweden condenses the yearning of athletes from all over the world for the Olympic Movement: it depicts a group of competitive Olympic athletes waving their national flags and rushing to the Olympic Stadium. From this, we can vaguely smell the ancient Olympic Games.
Emblem of the Seventh Olympic Games in Antwerp, Belgium, 1920
1920, the Olympic Games chose Antwerp, a port city with a long history in Belgium, which is also the most prosperous commercial and artistic city in Europe. 1928, Amsterdam, the largest city in the Netherlands, attracted people who advocate sports all over the world with its rich human history. The design styles of the emblems of the two Olympic Games are similar.
On the upper right of the emblem of the Antwerp Olympic Games in Belgium is the shield of the host city, with a discus and a strong semi-naked man in the middle, which reminds people of the ancient Olympic Games. The background is the famous Antwerp Tower. In the emblem, Qi Fei, the national flag of the participating countries, symbolizes the unity of the five continents.
Emblem of the Eighth Olympic Games in Paris, France, 1924
Paris has hosted two Olympic Games. Although Paris in 1900 could only play a supporting role in the World Expo, the Parisians in 1924 held the best Olympic Games in the history of that time with their enthusiasm. Let's appreciate the charm of this city through the emblems of these two Olympic Games. 1924 The emblem of the Paris Olympic Games is mainly the emblem of Paris, with an ancient sailboat sailing in the sea in the middle, with the captions of "The Eighth Paris Olympic Games 1924" and "French Olympic Committee". Strictly speaking, this is the first emblem in the history of modern Olympic Games. Since then, the Olympic emblem and poster have been officially separated.
Emblem of the 9th Olympic Games in Amsterdam, Netherlands +0928
1920, the Olympic Games chose Antwerp, a port city with a long history in Belgium, which is also the most prosperous commercial and artistic city in Europe. 1928, Amsterdam, the largest city in the Netherlands, attracted people who advocate sports all over the world with its rich human history. The design styles of the emblems of the two Olympic Games are similar. Compared with Antwerp, the emblem of the Amsterdam Olympic Games eight years later incorporates more modern factors. On the blue background, a long-distance runner holds high a white laurel branch symbolizing victory. At the bottom of the emblem, there are waves of the Dutch flag in red, white and blue. The emblem creatively combines elements such as Holland, sports, victory and Olympics.
Emblem of the 10th Olympic Games in Los Angeles, USA 1932
The two Los Angeles Olympic Games are of great significance to China people. 1932 Liu Changchun represented China in the track and field competition of the Olympic Games for the first time, while the Los Angeles Olympic Games in 1984 was the first time that New China organized a delegation to participate in the Summer Olympic Games after returning to the Olympic family. 1932 the main body of the emblem of the los Angeles Olympic games is the national flag of the host country, and the center of the emblem is the Olympic five-ring symbol, representing the victory of laurel branches. Faster, higher and stronger Olympic spirit appeared in the Olympic emblem for the first time, which fully demonstrated the American spirit pursued by Americans.
The emblem of the1KLOC-0/Olympic Games in Berlin, Germany 1936
The 1936 Berlin Olympic Games and 1972 Munich Olympic Games held in German history have left a gray shadow on people's psychology. The design of the emblems of these two Olympic Games embodies the style of simple colors and profound meanings. 1936 It was a historic mistake to choose Berlin as the Olympic Games venue. Nazi Germany used the Olympic Games to whitewash peace and blind the world. Its symbol is full of hegemony. In the Olympic clock, an eagle symbolizing class stands on the Olympic rings, and the Brandenburg Gate is the symbol of Berlin. The five rings, the flame and the oath under the eagle claw are all symbols of the strength of the Berlin Olympic Games.
Emblem of the 4th Olympic Games in London/KLOC-0 +0948
1948, the world is still in the recovery period after World War II, and people are debating whether it is necessary to hold a sports event during this period.