The first is "eye contact". The success of marketing is very important to grasp the marketing objectives. Account managers should guide retail customers to learn communication skills with consumers, and when recommending key brands, guide retail customers to make eye contact with consumers with smiles, so as to understand consumers' emotions and their reactions to recommendations, and then promote cigarettes more pertinently.

The second is "tailor-made method". That is to say, watching people market, guiding retail customers to distinguish goals when promoting cigarettes. For those busy consumers, we should give priority to simple recommendation, while for those consumers who really need it, we should make more efforts. When recommending cigarette brands to consumers, don't blindly ask for more just to increase sales, but start from the real needs of consumers and promote marketable cigarettes for them.

The third is the "Incentive and Promotion Law". Follow-up visits and daily notifications to retail customers, with emphasis on commending those retail customers who are good at maintaining the store image and improving their "open marketing" ability, and promoting them through the media such as QQ group and WeChat group of retail customers, so as to encourage retail customers to continuously improve their business ability and profitability.

"Four Essentials" of Open Marketing.

Talk a lot. More communication can lead to more business opportunities. Every customer visit is an opportunity, and the first step to seize the opportunity is to speak. Attracting people's attention through open marketing and opening their hearts through communication will naturally lead to the next product recommendation.

Open your mouth carefully. More communication is not equal to bragging. It is necessary to use accurate words to consolidate customers' memory of goods and hit the pain point of consumption. For example, it is a good skill to refine the selling point of goods in one sentence.

Open your mouth correctly. It is important to talk more, and it is more important to talk to each other. This requires businesses to make more efforts in observing words and feelings. In daily operation, on the one hand, we should strengthen the collection of information about customers' consumption preferences, on the other hand, we should identify the interest points from customers' shopping habits and tap new consumption needs. Only by mastering enough information, making a targeted introduction according to individual needs, can the success rate of sales be improved.

Open your mouth honestly. Open marketing to achieve results, we must do what we say, can not boast, can not tell lies. Honest marketing and high-quality service are powerful guarantees for open marketing.

Finally, the opening marketing should also pay attention to the bright display, let the display "speak", and take a two-pronged approach to make the service more effective.