After more than ten years of development, it has quickly become a professional and multi-brand enterprise integrating R&D, design, production and sales, focusing on the home textile industry. The company ranks in the top three in terms of production and sales volume, channel scale and comprehensive strength, and passed the evaluation of Shanghai high-tech enterprises in 2009.
The company is located in Fengxian Comprehensive Industrial Development Zone, Shanghai, and has jurisdiction over Shanghai Bliss Home Textiles Co., Ltd., Shanghai Mercury Electronic Commerce Co., Ltd., Hebei Mercury Home Textiles Co., Ltd., Beijing Fashion Mercury Home Textiles Co., Ltd., Zhejiang Gui Xing Textile Co., Ltd., Shanghai Mercury Home Textiles Haian Co., Ltd., Shanghai Mercury Home Textiles Haimen Co., Ltd., Mercury Home Textiles (Chongqing) Co., Ltd., etc. , and has "Mercury" and "Bliss" two famous home textile brands.
The independent production capacity of the company's headquarters industrial park is in a leading position in the same industry, with many domestic advanced production lines such as computer quilting and quilt making, realizing the production capacity of "ten thousand pieces a day, clothes and quilts are the best in the world".
Companies in accordance with the standards of modern enterprise system, combined with their own reality, and constantly standardize enterprise management. Since 200 1, it has been introduced in the same industry and passed ISO900 1.
ISO 1400 1, 0HSAS 1800 1 management system certification and ERP information system construction, which are at the leading level in the same industry in terms of quality, environment, safety, occupational health and information management.
The company's products cover more than 300 varieties in ten series, including bedspreads, quilts, pillow cores, single-piece combinations, cushions, children's products, summer products, mattress sofas, kitchens and bathrooms, blankets, etc.
We always adhere to the product development principle of "no one has me, no one has me", always close to the real consumption needs of consumers, so that ordinary people can afford and taste bedding into thousands of households.
The company launches 150 kinds of new products every year, and currently has more than 200 items of intellectual property protection such as invention patents and copyrights.
The company adopts franchise marketing mode with chain monopoly as the main sales mode, and its marketing outlets are all over the country. At present, there are more than 2,000 specialty stores and shopping counters in China.
While pursuing the expansion of channel network quantity, the company pays special attention to the improvement of network quality. Through the establishment of regional marketing centers throughout the country, the standardized management of marketing network has been continuously strengthened, the terminal image and marketing efficiency have been continuously improved, and the sustained growth of sales has been realized.
The company took the lead in implementing brand strategy in the industry, and established a good brand image at home and abroad through product quality, CIS image promotion and market promotion, creating a miracle of brand building in the home textile industry.
It has successively won a series of honors and titles such as "Shanghai Famous Brand Product", "Shanghai Famous Trademark", "National Inspection-Free Product" and "China 500 Most Valuable Brands".
In 2007, Mercury series products became the designated products of China Olympic Sports Center, and Olympic champions Mo Huilan, Wang Liping and Xing Aowei * * * became the brand image ambassadors of Mercury.
The company attaches great importance to scientific and technological innovation and is committed to developing home textile products with high performance, environmental protection and degradable fibers as the main materials.
We will cooperate with domestic professional colleges and scientific research institutions to establish home textile technology centers, home textile laboratories and graduate practice bases. Through the integration of social industry resources, complementary advantages and mutual benefit, we will jointly carry out research and development of home textile technology and promote technological breakthroughs in the industry.
By the end of 20 12, 35 new product development and transformation projects in high-tech fields had been completed; Obtained 1 item of key new products in Shanghai, 1 item of high-tech achievements transformation project, 2 patented new products in Fengxian District, and 2 patents won the national patent gold medal; Obtained 9 invention patents, 3 utility model patents1and 74 design patents, and many patents are in the stage of acceptance and actual trial; It has been successively recognized as "Fengxian Patent Pilot Enterprise", "Shanghai Patent Pilot (Cultivation) Enterprise", "Fengxian Little Giant Enterprise" and "Fengxian Enterprise Technology Center".
In the next few years, Mercury will, as always, adhere to the strategy of brand development and technology development, strengthen the progress of enterprises from system management to cultural management by shaping a new corporate culture with "quickness, harmony and Excellence" as the core, thus fundamentally building the core competitiveness of enterprises and striving to become the first brand enterprise in the domestic home textile industry.
Product category: duvets, pillows, pillows, mosquito nets, silk quilts, wool quilts, air-conditioned quilts-summer cool quilts, summer sleeping mats, bedding, home textiles, blankets and mattresses Brand concept: Love a bed, love a home Brand origin: Shanghai Chairman: Dong Li Tel: 400-882-51655.