1, life lies in tossing, and so does the flower shop. We must toss vigorously, with the spirit of huskies, the concentration of guide dogs and the professional skills of police dogs.
2, selling flowers is also divided into high-end and low-end. The high end sells feelings and life, the middle end sells demand, and the low end basically sells happiness. Just be happy. If you sell high-end, you need many skills: artistic bacteria, creativity and so on.
Selling flowers is not selling vegetables. Vegetables are bought every day, but flowers are not needed every day. So, if you want to find a good way to sell flowers, please refer to the above two.
The reason for my failure is that people are too introverted, difficult to toss, have no artistic foundation and lack of bacteria. Too much lactic acid bacteria can't cultivate artistic mushrooms. The store I open can only meet the needs of some people at most, and can't let more people have needs.
All right, back to the point. First of all, the flower shop is not as beautiful as in the TV series. Flower shops don't just sell flowers. If they are filled with all kinds of flowers, people may die. The flowers in our flower shop are also called cut flowers, which means that cut flowers have a flowering period, usually about 7 days. Some kinds of flowers only have a flowering period of two weeks, so if they are not sold, they will lose money. Flowers are different from vegetables. People eat vegetables every day, but
There are all kinds of problems. Let's simply offer some suggestions:
I. Assessment:
Evaluate the market, contacts, personal abilities, etc. Let's have a little chat.
1. Market: First of all, we should investigate the local market and make a positioning for our own flower shop. There are various combinations, such as high-end flower shops, wedding+flowers, coffee+flowers and so on. These have a lot to do with the local market. The bigger the city, the easier it is for high-end flower shops to survive (relatively speaking, don't care too much about individual typical cases), and the smaller the local flower shops are.
2, contacts (communication): the smell of wine is not afraid of the depth of the alley, this concept has finally become self-comfort, if you can not rely on contacts to spread, the current business is really bad.
Whether it comes from the media, advertisements or friends, it needs evaluation. Want to open a flower shop, can attract enough people to spend? The later the flower shop opens, the worse it is. Many people pass by and see a flower shop nearby, only when they really need it, so let people know that there is a flower shop here, and customers must come here to spend money when they need it.
To give a few examples: If someone is married and decorated with wedding cars and flowers, will someone come to you? The role of store advertising can only radiate a small range, or more people and advertisements are needed to promote it. The smaller the city, the more important the connections are. In the past, many big orders were introduced by friends and relatives.
For example, we have a local flower shop, and the undertaker is a relative of her family. All chrysanthemums and sacrificial wreaths were provided by her family.
3. Personal ability: This description is actually not very standard. One is that the flower shop is really hard, getting up early, arranging flowers every day, and it is basically impossible to rest for a few days a year. It is normal to scratch a few marks on the hands of roses every day.
The other is to test the ability of florists. Floriculture is not imaginary, it looks very simple, and there will be differences after use. The same flower material, made by different people, feels really different. It also needs strong hands-on ability.
In addition to the above, you may need to evaluate other things, such as store location, area size, rent and so on. , but I won't elaborate.
Two: preparation for opening a shop (if you want to open a shop, the premise is that you are good at floral studies, so I won't elaborate on this)
I won't elaborate on the location of the flower shop. This must have been evaluated before.
1. About the purchase channel of flowers: You know, flowers are worn out every day, and there are not enough orders every day, so the inventory will be maintained at a certain level.
When you open a store, you will often encounter sudden big orders, and the store will not always prepare enough flowers. At this time, you need to have a channel to get enough flowers immediately, otherwise you can't complete the transaction, and you can't have only one purchase channel. Sometimes a company may not satisfy you, as the saying goes, shop around, sometimes flowers are really good and bad, and the prices of different flower shops are really different.
There are several common purchase channels:
There are wholesale markets in big cities, but the markets have business hours. We should ask about this, especially whether they can buy goods after work. There is a flower wholesale market in our province, which closes at 9 am.
Is there a local flower base? We have a local flower base that specializes in growing gerbera. We should also look for such a base.
Small flower shops generally don't take a lot of goods every day, but let local flower shops deliver them to their doors, and then choose a small number of flowers to update the loss. If you catch up with Valentine's Day and send it in large quantities from Kunming, there will be certain risks in case of accidents.
When our local wholesaler sends flowers, the flower shop can choose, and we can observe the quality of flowers when we pick up the goods from the car. It's easy to pick some good ones in the car. If the loss after unpacking is too great, we can ask them to return them (of course, if the flowers were delivered to your home last, someone else must have picked them, so I have a good relationship with the wholesalers here).
Companion: Yes, you are right. Peers are also important. There is a peer group in our local area. The order will be changed for some reasons, such as being too busy or having an accident. Of course, this is very rare. Most people talk in groups because of lack of flowers, and peers will help each other. At the critical moment, there are not enough flowers in the store, so it is not convenient for wholesalers to deliver goods. Therefore, it is necessary to rely on peers for emergency rescue.
Green plants: Flower shops generally sell green plants. Each province has a special wholesale market for green plants. I recommend you to look for it in a big city, add a contact information, place an order on WeChat, and take the logistics delivery in the province. It's cheap and cost-effective.
Materials purchase channels: such as wrapping paper, gift boxes, ribbons, vases, etc., these accessories should also find a good purchase channel. Generally, provincial capital cities or relatively large cities have special flower markets and wholesale markets for flower materials and ornaments. Before opening a shop, you need to look around.
2. Sales contents: There are really many sales contents in flower shops, such as dried flowers, fresh flowers, eternal flowers, gifts, green plants, handicrafts and artificial flowers (artificial flowers include silk flower, soap flowers, silicone pu, foam, etc.). ) and other things (such as red envelopes, Chinese knots, vases, etc. ).
Eternal flower: the flower materials processed with fresh cut flowers, which are popular in recent years, are generally made into pendants and ornaments. Long storage time and more beautiful color than flowers.
Artificial flowers: generally used for the decoration of shops, and some artificial flowers are made into pendants and placed in the living room for decoration.
Soap flower: not for decoration. This thing will be soft when it touches water, it will sink when it is squeezed, and it will easily break in severe cases. Just because it is cheap, I will only buy some on Valentine's Day, because it can be stored for a long time, and I will make some simple bouquets and sell them there.
PE rose head: this is popular in recent years and is used as gifts, such as rose bear, rose rabbit and so on.
These things can't be prepared at once, and when I first opened the store, I often met someone asking if they were for sale, so I had to purchase them little by little and adjust them a little.
3. Things to be prepared for opening a shop: flower storage cabinets need to be prepared, shelves, flower paste, flower barrels, flower scissors, wrapping paper, gift boxes and flower baskets (tripods have become popular in the past two years, so it is enough to prepare tripods for opening flower baskets, but it is also related to local customs).
Things like wrapping paper and gift boxes are updated every year, so you don't need to take too many goods at a time, and stock them according to the sales situation.
Note: There is no need to prepare too many kinds of wrapping paper, such as kraft paper, imitation newspaper, mesh surface, yarn color and so on. First understand the use of various wrapping paper and your own packaging style and habits, and then make preparations.
Personally, I suggest choosing several mainstream colors and materials, because a bunch of flower paper is more, and a bag of wrapping paper is 10 for 20 pieces. You can wholesale one or two pieces of each kind of paper, so you'd better choose several kinds of paper and wholesale several packages.
Take two examples: kraft paper, for example, looks very high-end. Many small bouquets like to be tapered with kraft paper. If you can do it often, you can stock it according to your own needs. However, paper bouquets are laborious and feel very important, and most flower shops will not use them as mainstream wrapping paper.
Another example is imitation newspapers, which were very popular for a while. It looks very special and different. You may think it is very popular, but it is not the case in actual use. It is difficult to wrap the first piece of paper. You will definitely choose that kind of plastic wrapping paper as a backup first. How many packs have you bought before, or a pack of several colors. I seldom say how many times I have used it. What a waste! Waste! Extremely wasteful! If you choose this paper-wrapped bouquet because you want to match it with special packaging, you can ignore this passage. )
But there is no such thing as plastic solid color and double-sided wrapping paper. A few common ones will be bought soon after they are gone, and the rest will be opened and reused!
I suggest you compare things like vases and pay attention to using Alibaba skillfully. Alibaba has many businesses, which are indeed cheaper than physical wholesalers. Of course, sometimes physical wholesalers are indeed cheaper than Alibaba. Pay attention to "shopping around" when buying goods. If you have nothing to do, you can search in Alibaba, search with pictures, and then look for similar products according to the products.
The most important project! The self-adhesive sticker of the flower shop, your own flower shop logo, store name, micro-signal, mobile phone number, you should design a sticker and paste it when packaging!
4. Several festivals every year: Several festivals every year and local customs should be prepared in advance. When the demand for festivals exceeds the supply, there are also times when there are too many purchases.
There are many sacrificial days in our local customs, such as the 15th day of the first month, Tomb-Sweeping Day, the 15th day of July and the 1st day of October, so chrysanthemums should be prepared in advance.
I don't know if I'm not in this business. There are so many special festivals. Moreover, before each festival, customers need to book in advance, so as to control their own costs, know how many goods are suitable, and avoid selling less and selling more.
5. Seasonal Flowers: Flowers in different seasons have different seasons. This is known in advance. Although there are roses, lilies and carnations all year round, this is because the national market is here and Kunming produces them all year round.
For example, peony, jasmine, perfume orchid and so on can't be seen all year round. The price of flowers fluctuates in different seasons. You can understand this without worrying, and you will naturally know it when you open a shop.