In 2023, people's demand for bedroom environment and quality of life will gradually change from practicality and economy to comfort, culture and personalization, and the home textile and bedding industry will continue to develop well. Let's take a look at making bedding in 2023.
Making 1 bedding in 2023 is a necessity for Chinese residents' daily life and an important part of home textiles, which plays an important role in economic development.
Judging from the current regional competition pattern of bedding industry in China, bedding enterprises in East China, Central China and South China have the most obvious competitive advantages. After years of development, these enterprises have a certain popularity and influence in the local area, and they have their own production bases in the local area, and the competition is fierce. In recent years, influenced by the acceleration of urbanization, the development of wedding market and the development of hotel industry driven by tourism, especially under the trend of consumption upgrading, the demand for bedding in China is increasing day by day, which constantly promotes the transformation and upgrading of bedding industry.
Driven by the change of demand, the bedding industry began to accelerate the upgrading and R&D investment, and the industry concentration was effectively improved. With the increasing demand for bedding in China, the prospect of bedding industry in China in the future is still very impressive.
The market scale of bedding industry is so huge, so what is the development trend of bedding industry? With the development of science and technology and the upgrading of consumption, the bedding industry in the future will develop in the direction of multi-function, diversified sales channels, increasingly fierce brand competition and enhanced industry concentration.
Multifunctional product
With the improvement of people's living standard, consumption level and consumption concept, consumers have higher and higher functional requirements for bedding, and the requirements for bedding have gradually developed from simple warmth and comfort to the pursuit of functionality, personality fashion, decoration, health care and environmental protection, paying more attention to solving consumers' sleep problems. Driven by demand, the bedding industry in the future will increase technical input and continuously develop and design multifunctional bedding. Therefore, with the development of bedding industry, the future bedding industry will pay more attention to the versatility of products.
Diversification of sales channels
China's e-commerce market is getting bigger and bigger. With the development of e-commerce model, the sales of bedding products have broken the original sales model such as enterprises joining and direct chain stores. Driven by the development of e-commerce platform and the popularization of live streaming economy, it has continuously promoted the further reform of the sales channels of bedding industry and promoted the integration of online and offline sales channels of bedding.
Brand competition is becoming more and more fierce.
Under the background of consumption upgrading and brand awareness, consumers usually pay attention to brand effect when buying bedding. Therefore, judging from the development trend of the bedding industry, the competition among enterprises in the bedding industry will pay more attention to brand competition in the future, and enterprises will also speed up brand building, constantly increase research and development from the needs of consumers, enrich the bedding product structure, and cultivate unique brand competitive advantages, so as to better shape brands, give full play to brand influence, and enhance brand awareness and value.
Industry concentration has improved.
At present, the entry threshold of China's bedding industry is low, most enterprises have small production scale and uneven product quality, and the bedding industry presents a pattern of low market concentration. With the diversification of various sales channels, the upgrading of consumption and the transformation and upgrading of the bedding industry, the market concentration of the bedding industry will be further improved in the future, and the industry concentration will also be improved in the competition.
In 2023, China has the largest consumer group in the world, and the huge consumption potential of the home textile bedding market will be released. In the next few years, China's home textile market is expected to increase by 200-300 billion yuan.
As one of the three final products of textile industry, household textiles have developed rapidly since 2000, with an average annual growth rate of over 20%. In 2002, the output value of China's home textile industry was about 300 billion yuan, which rose to 363 billion yuan in 2003 and the data in 2004 reached 435.6 billion yuan. According to the data released by China Household Textile Industry Association, the output value of China's home textile industry in 2006 was about 650 million yuan.
In 2005, the output value of China's home textile industry reached 545 billion yuan, an increase of 2 1% over 2004. From the perspective of resource consumption, the output value of the home textile industry only accounts for 23% of China's total textile output value, but the fiber consumption of China's home textile industry accounts for 1/3 of the whole textile industry and more than 1/9 of the world's fiber consumption. In 2005, the output value of household textiles in famous textile towns exceeded 654.38+0 billion yuan, and that of Haining, a famous textile town in Zhejiang Province exceeded 654.38+0.5 billion yuan.
Zhejiang, Jiangsu, Shandong, Decoration > Shanghai and Guangzhou are the top five exporters of home textile products, and the exports of the five provinces and cities account for 80.04% of the total domestic textile exports. Zhejiang's home textile bedding industry has developed particularly rapidly, with the total export of home textile products reaching 3.809 billion US dollars, accounting for 26.86% of the total export of home textile products in China.
According to the survey of China Household Textile Industry Association, there is still huge room for development in China's household textile market. According to the textile consumption of developed countries, clothing, household and industrial textiles each account for13, while the ratio in China is 65:23: 12. According to the standards of most developed countries, clothing consumption and household textile consumption expenditure should be basically the same, and if the per capita consumption of household textiles increases by one percentage point, China's annual demand will increase by more than 30 billion yuan.
With the improvement of people's material living standards, the modern home textile industry will have greater growth. Therefore, through the above analysis, the bedding market is promising.
In 2023, as one of people's daily necessities, making bedding 3 expanded the market scale of bedding and gradually developed to the high end. In this context, many brands are seeking transformation and change, and some brands are working hard on product categories; Some practice internal skills to achieve overtaking in corners; Others change their ideas, strengthen changes, and solidly promote the high-end strategy of the brand.
Bedding is essential for everyone every day. With the improvement of living standards, people have higher and higher requirements for bedding, because with the high pressure of living conditions, sleep quality has become a hot topic at present. How to ensure high-quality sleep is inseparable from a good bed. The domestic bedding industry has shown a high-end and high-quality development trend.
Under the new consumption wave, people's demand for consumer goods has undergone a qualitative change. Take bedding as an example. In the past, what consumers mainly needed was practical bedding. If it was not broken, they would not change it. But in recent years, with the escalation of consumption, people require not only practicality, but also beauty, which conforms to the design and layout of the room, and the frequency of replacement has become arbitrary.
Recently, the Ministry of Industry and Information Technology and the National Development and Reform Commission jointly issued "Guiding Opinions on High-quality Development of Industrial Textile Industry", clearly pointing out that the five major directions of scientific and technological innovation, industrial structure, industrial integration, green development and standard guidance are the top priorities for the future development of textile industry. This is the official requirement for the future development direction of the home textile industry after the "14 th Five-Year Plan" requires the cultivation of high-end brands such as home textiles.
In the consumer goods market, the bedding industry is highly concerned, and many consumers hope to have high-end bedding and enjoy a quality life. In life, the competition in the bedding industry is particularly fierce. The service of high-end bedding is also improving day by day.
With the improvement of people's living standards in China, consumers' consumption concept has gradually changed, and the importance of product functionality is increasing day by day. The requirements for bedding are no longer limited to the original basic characteristics such as warmth and comfort. In recent years, bedding has been constantly updated with the change of market demand.
Bedding fillers have gradually developed from traditional quilts to porous quilts and duvets today, and kit fabrics have developed from traditional pure cotton fabrics to silk fabrics, as well as functional fabrics such as bamboo fiber and Tencel today. The product structure is gradually enriched, which is not limited to the traditional practicality, but also adds many new functions such as functionality, health care, decoration and environmental protection.
Bedding industry should attach importance to the use of green fiber while attaching importance to green production technology. Green environmental protection is the way for bedding enterprises to realize sustainable development.
With the continuous growth of per capita disposable income of residents, people's life began to change from subsistence to well-off life, and people's demand for living environment and quality of life gradually changed from practicality and economy to comfort, culture and individuality, which also changed the consumption concept of home, and the home textile and bedding industries continued to develop well.