For car companies that have just started, takenism is indeed the fastest way to build a car, which can save a lot of research and development time and cost and achieve the goal of quickly occupying the market at a low price. Many big-name car companies also earned their first bucket of gold by "shanzhai". But it is a shameless "cottage" to imitate blindly without exploring how to build a good car. Now let's take a look at the car companies that have gone black on the cottage road, hoping that these negative teaching materials can play a warning role for car companies.
Landwind X7
Shanzhai model: Land Rover Aurora
The L A N D W I N D X7 is one of the most successful models in Shanzhai. Looks like Land Rover Aurora. Even the logo“L A N D W I N D "is exactly the same as Land Rover. It can be said that it is 90% similar to Aurora in spirit. It is difficult to tell the truth from the false with a little modification. At that time, there were indeed many people who used hundreds of thousands of yuan to realize the Land Rover Dream. At the height of the fire, Landwind X7 used to be Land Rover.
And the best thing is, Landwind also registered this appearance major first, which made Land Rover suffer the above several times. However, the court finally ruled that Lufeng X7 copied the design of Aurora, and Jiangling Holdings immediately stopped the production and sales of two specific models of Lufeng X7. Now landwind without core technology can only be marginalized by the market. There are very few landwind models seen on the street now, and they are rarely mentioned by consumers. I guess I forgot.
Zotye SR9
Shanzhai model: Porsche Macan
Speaking of shanzhai, how can Zotye, known as the "Tape Department", be absent? In particular, Zotye SR9, which makes Porsche Macan uncomfortable, not only looks like Macan, but even the interior is made of the same mold, which gives people the illusion of buying Porsche as soon as they sit in it, and can also help you change services in 4S stores. This detail is full! Therefore, the monthly sales volume of Zotye SR9 peaked at more than 7,000 vehicles.
However, when the freshness of the porcelain-touching luxury brand faded, the old Mitsubishi engine and dual-clutch gearbox still made it miss the stuffing. In the end, Zotye SR9 failed to resist the survival of the fittest in the market, and sales fell to freezing point. And now the future of Zotye is uncertain, and the cottage can be beautiful for a while, but it can't be proud.
Double ring lai Bao SRV
Shanzhai model: Honda second generation CR-V
The brand Shuanghuan may be a little strange to everyone, and it is also a "legend" in the cottage industry. Shuanghuan has launched three models, namely, the first-generation BMW X5' s cottage Toyota Prado and SCEO, the second-generation Honda CR-V's cottage aristocrat SRV and the cottage Smart's young aristocrat.
Noble SRV, in particular, was too similar to the second-generation Honda CR-V in appearance, which had a negative impact on the Honda brand, so Honda filed a lawsuit with the court, but no one expected that the court finally awarded Honda/KLOC-0.6 million yuan in compensation, which was really puzzling. However, there is reincarnation in heaven. In 20 16, Shuanghuan automobile was revoked the production qualification of passenger cars by the Ministry of Industry and Information Technology, and stopped selling on 20 17, 1, but at this time Shuanghuan was already an empty shell.
Lifan 320
Shanzhai mode: mini Cooper
Although lifan 320 is not as naked as the above models, at first glance you will find that this is a cheap version of MINI COOPER, with extremely cheap appearance and interior. Of course, tens of thousands of dollars are not as good as the real mini.
This kind of cheap car still has a certain market in China market (especially in rural areas), but with the upgrading of consumption, people don't want enough cars to run, so the shoddy lifan 320 has already stopped production and faded out of the market with QQ, F0 and Alto. Last year, Lifan, which lost 5 billion yuan and had no car to sell, was on the verge of bankruptcy, and even the Lifan factory near Yuanyang, Chongqing was demolished.
abstract
Lifan 320 was also evaluated by the famous car critic "Gorilla" in the second episode of Top Gear No.1 18 in 2065438+02:
In the 20 19 grand tour season 3 episode 6 China special, the same gorilla has a completely different evaluation of China cars:
Although this red flag L5 is not grounded, it must be said that China's self-owned brand cars have made rapid progress in recent years, and the number of fake cars and cottage cars has gradually decreased, especially when some excellent works are put together, it can still inspire deep national pride.
Although there are still independent car companies obsessed with shanzhai and plagiarism, the benign concept of consumers has been formed, and driving shanzhai cars is now ashamed to be asked. Orderly development and intellectual property market will eventually eliminate car companies that take shortcuts. Grandpa, do you agree?