2. Reduce the waste in production and use paper in quota. Save auxiliary materials.
3. Reduction of nonconforming products.
4. Accurate shipment quantity.
Hui packaging company reminds: in fact, the above points contain many management things, which can not be understood at once. Some can only be known by personal experience. Finally, reduce the establishment of management personnel and the salary level of enterprise employees. This is a technical job that requires brains. Hehe, we just finished the packaging design.
1. Packaging design is the crystallization of teamwork first.
Nowadays, packaging design pays more attention to market strategy, which is a highly intelligent comprehensive service. It is not a single operation, but the result of the participation and integration of more other departments. Businessmen are more like partners. A packaging design project needs the cooperation of many people, communication with merchants, and close cooperation and mutual cooperation with the person in charge of production and sales. For major projects, it should also include the participation of market researchers, consultants and other professionals. In a word, a good design is the best embodiment of teamwork. The closer the cooperation, the greater the certainty that the products will occupy the market and achieve good sales performance.
2. Packaging design is the art of door positioning.
Finding the right design direction is more important than anything else for packaging design. Customers usually design for various reasons. Sometimes it's to launch a brand-new product, and sometimes it's to upgrade the original product and improve its product. No matter what the design motivation is, it is essential to fully understand the needs of consumers, which requires the design team of this project to have a certain understanding of the market. For example, when a customer launches a brand-new product, it needs to conduct research, where is its target market, and how to formulate corresponding design plans for the target consumer groups; If it is a new product upgrade, what advantages of its original brand packaging need to be inherited; If the product is redesigned, is it to develop new markets or to reverse the decline in sales? What is the sales volume of similar products? What are the advantages and disadvantages? What are the advantages and disadvantages of the existing design to learn? In short, the more fully you know about the customer's situation, the more accurately you position the practice and the better the final design effect will be.
3. The quality of packaging design depends on the adaptability of the market.
"Beauty" is not the only criterion to measure the Excellence of packaging, and whether the materials are high-grade or not can not determine the grade of design. Gorgeous coats wrap some inappropriate goods, and the value of packaging is often not recognized by consumers. Similarly, high-quality products and inferior packaging can not achieve the expected market effect. Only according to different stages, different locations, different ages and levels of consumer groups, making sales-oriented packaging is an excellent packaging design. Therefore, to evaluate the quality of a package, we should evaluate it objectively, based on the suitability of its products, and we can't leave aside its market state and decide it entirely by personal aesthetics.
4. Packaging design should have unique personality characteristics in order to better satisfy consumers.
In addition to the indispensable promotion function, packaging design also shows its own personality characteristics, which is an area that modern packaging design must involve. Different consumers have different personalities. Packaging with target personality color is easier to meet the needs of consumers and communicate and interact with consumers, which is also an important issue that cannot be ignored in modern packaging design.
Packaging design is more and more like a social science, which is a combination of rationality and sensibility.
Because of the development of domestic packaging design, it is impossible to produce good packaging design only by one person or his subjective consciousness to determine its final form. In reality, designers often fall into a state of feeling good about themselves and are hard to extricate themselves. Its essence is no different from that of customers who think their products are good and want to show everything. Through the accurate positioning of the target market, competitors and themselves, the shape, color, state, shelf display and promotion of the packaging itself are naturally and reasonably determined, and the market goal is relatively easy to achieve.
6. Packaging design is a comprehensive design with strategic characteristics.
In the publicity environment related to packaging design, packaging design is not independent. Based on the product itself, packaging is the center, supplemented by corresponding advertisements and various promotional means, the image can be unified and the effect can be remarkable. For packaging design, it is also required to reflect the ultimate goal of product advertising in the whole project planning, and the language and advertising language on the packaging should be consistent with the merchant's big promotion strategy.
7. Packaging design must be fast in information transmission, and the theme expressed must be very unique.
Often some packages have too many themes to express, which weakens the attractiveness of the package itself. When you are looking for a wide variety of goods, your eyes stay on each product for a short time, so the packaging design must be direct, unique and intuitive in information transmission, and have clear characteristics so that customers can see the purpose of the goods at a glance. This requires designers to understand and master the basic skills of graphic design-the use of patterns and colors, the correct rhythm, the choice of materials, or the display of goods, etc., so as to make every design economical and practical.
8. Packaging design develops and matures through continuous review and improvement.
The packaging design of a product is often not a single-stage design, and many of them need long-term development and improvement to mature. Therefore, relevant personnel should always review its performance in the market and constantly reposition, compare and adjust it to make it a mature and stable commodity. Therefore, good packaging design is a long-term maintenance and maintenance work.
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