Actually, it is not!
Liu once again publicly stated in an interview that,
The name JD.COM comes from the initial stage of starting a business. His first girlfriend's name was Gong Xiaojing. They started a business together and established the prototype of JD.COM "JD". COM multimedia ". Therefore, JD.COM comes from every word in their names.
Gong Xiaojing is still the vice president of JD.COM. Public affairs strategy department of COM. She and Liu are classmates of China Renmin University. They fell in love during their campus, and once reached the point of talking about marriage. But the family at that time was quite dissatisfied with Liu's entrepreneurial project.
As high flyers of the National People's Congress, Liu chose to set up a stall in Zhongguancun to sell CDs. JD.COM Multimedia is a 4-square-meter booth, which many people don't understand. They thought the child was useless. Under the obstruction of many parties, Liu He broke up like this. Looking back, Liu has become a big shot and top rich man in the industry.
Only then did people know how awesome Liu's 4-square-meter stall in Zhongguancun seafood market was!
As a weak latecomer, Liu's JD. COM multimedia booth had no customers in Zhongguancun, not to mention Liu's early business, which was selling CDs. No wonder it is not understood.
But Liu is strong. He sells CDs and different kinds of fireworks. He insisted.
Only genuine products are sold, the price is reasonable, and invoices are issued.
Three principles, relying on CD, fight our way out in Zhongguancun, where the competition is fierce.
In that year's market, as we all know, fakes were rampant, not to mention the chaotic CD market, and genuine products were almost impossible to find because of the high profits of fakes. If you sell genuine CDs at a low price like Liu, what profit can you make?
Not to mention profit, it may not even sell.
At that time, the sellers of Zhongguancun street stalls thought Liu was stupid in all likelihood. Seeing that he blocked the door to attract customers, he was very popular, but he reported him that he sold pirated CDs.
In the seller's cognition at that time, this was a tried-and-true trick. As soon as the newspaper is accurate, there is almost nothing wrong. However, the industrial and commercial bureau came to investigate for three days, but there was no evidence that Liu was selling pirated CDs. What is terrible is that JD.COM Multimedia Company has clear accounts and insists on invoicing every transaction, even if the buyer doesn't want it.
I don't know until I check. This survey scared everyone. How can there be such a seller? ! Liu became famous completely, and more and more people went to his house to buy CDs.
There is fame, but selling CDs does not make money!
Especially in Liu, when the price of CDs was very low, only in this way would someone go to his house to sell them. What really made him earn his first bucket of gold was the burner.
At that time, many wedding celebrations were recorded, and there was a great demand for tape recorders in the market. Many wedding company bosses in China go to Zhongguancun to buy recording pens.
Burners became the hottest commodity in Zhongguancun that year.
Liu also took the burner as the breakthrough point, and he soon found a way to sell it: other sellers just sold it, and many wedding bosses had to study how to use the product after buying it, and many people didn't even understand it.
In this case in Liu Faxian, every time a burner is sold, two hours of guidance service will be given free of charge, and the wedding bosses will be patiently and systematically trained until they can fully operate the burner.
In that rapidly changing market, mastering technology first means making more money.
The boss who buys a burner from Liu can make money soon when he goes back, while the boss who buys a burner from other sellers may not even know how to operate it.
Unconsciously, Liu's "JD. COM Multimedia thus monopolized the upstream market of the national wedding industry.
Liu's fame is getting louder and louder, and his family's stove head has become a lighthouse in Zhongguancun.
Wedding market bosses from all over the country come to Liu. As long as they have a name, there are long queues in front of the multimedia counters, but there are no doors in front of other counters.
A small booth of 4 square meters has therefore become the largest optical and magnetic agent in China. Isn't it amazing? !
Because the business is too hot, there are many fake multimedia in Zhongguancun overnight, but these can't stop Liu from ruling the Zhongguancun market!
In this way, 26-year-old Liu and his multimedia became the uncrowned king of Zhongguancun, and this name resounded throughout the country for the first time. Until today, many years later, countless people are still lamenting the grand occasion of that year.