Planning Scheme of Valentine's Day Activities in Flower Shop 1 1. Preface
Flower shop is a beautiful and elegant place, and floral art is the soul of flower shop. Gorgeous flowers convey people's colorful emotions.
Fortunately, our flower shop has also become an important part of weaving this this beautiful city! Here, we only strive for the fragrant garden, people's bright smiles and bright future!
Valentine's day is coming. This romantic, romantic and charming day is a miracle for our flower shop to create flowers every year, and it is also a day we look forward to.
Second, the target strategy
1, overall goal:
In the three-day Valentine's Day activities, the success of the activities will attract more customers, win more people's support and love, and finally maximize the benefits.
2. Specific objectives
During the activity, strive for a turnover of more than 20,000 yuan per day for three days, order no less than 200 flowers per day, and send flowers no less than 300 times per day. The total number of scattered flowers is 3000.
III. Purpose of the activity
With the improvement of people's living standards, people's demand for service industry is also developing. Because it caters to the market demand, the flower delivery market has great consumption potential. Although the current consumers are not obvious, with the establishment of the company's brand, the improvement of its reputation and various publicity effects, it will definitely inspire more consumer groups to start. Our team will strive to build a unified and standardized management model and build its own brand. Therefore, we will enhance the brand awareness and reputation of our flower shop and increase our sales through this activity.
Fourth, the active object.
Our flower activities are mainly aimed at people aged 65,438+06-30. 82.2% of these young people are curious and innovative, which will lead to the consumption boom of this kind of consumer goods.
Verb (short for verb) is the theme of the activity.
"Flowers invite you to spend Valentine's Day."
Activity mode of intransitive verbs
(A) determine the partners
In this activity, we can find companies that provide us with bouquets and flower care products to cooperate with and try to get their sponsorship.
(2) Promotion methods
1, flower booking activity-flower delivery project
2, Valentine's Day theme flower exhibition activities
3, Valentine's Day bouquet promotion activities
4. Valentine's Day flower-scattering special activities
5. Short articles related to flower arrangement
Seven. Time and place of activity
(1) Activity time
This activity lasts for three days, which are May 19, May 20 and May 2 1.
(2) Venue
The activities of our flower shop are in front of this flower shop and some nearby universities, cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day.
Eight, advertising mode
1, large exhibition board
2. Flyer
3. Logo design, flower shop decoration and layout
4. Website promotion
Nine, preliminary preparation
(1) Personnel arrangement
30 temporary workers (female 1 9, male 1 1) were recruited before the event to be responsible for delivery, customer service, bouquet decoration, publicity and selling scattered flowers. It is required that the flower delivery personnel must be familiar with the local environment so that the flowers will not be lost or late.
Need 8 delivery personnel (our store has 2 delivery personnel and 6 male temporary workers);
It takes two people to answer the phone and order online (our original), 1 customer service staff and 1 female temporary workers);
5 bouquets decorators (there are 2 bouquets decorators and 3 female temporary workers in our store);
2 propagandists at the door and 5 street propagandists (6 temporary workers, 2 women and 5 men, the woman propagandizes at the door, and the man makes an excuse to publicize nearby);
Arrange 14 people to sell loose flowers in nearby universities, cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day (we have 1 sales staff in our store, 13 are female temporary workers, and the sales staff will give these 13 temporary workers some training);
In addition to sending temporary workers, other temporary workers can hire some college students who work part-time nearby. The relative cost of college students' part-time jobs is low, so hiring them can reduce the cost.
(2) Material preparation
Before the event, we will carry out various advertising activities, distribute leaflets in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, widely accept all kinds of reserved bouquets and online orders, and prepare to supplement enough sources for the public to send and sell flowers, and the items provided by our partners will be packaged into small gifts for the event.
X. medium-term operation
During the activity, consumers can get our VIP card when they spend all their money in 99 yuan. No matter new or old customers, all VIP customers can only receive one gift with VIP card. If customers have any questions about this activity, the sales staff should explain in detail, and the final interpretation right of this activity lies in our store.
XI。 After surgery
1. Build a customer forum platform on the website, give customers opinions or suggestions on our flower shop activities, solve customers' dissatisfaction with our activities, and then randomly select 10 to send us elaborate gifts.
2. Continue to cooperate with the media for publicity, and use the principle of strike while the iron is hot to further improve the popularity and reputation of our flower shop brand, retain old customers, attract new customers, and raise the sales rate of flower shops to a higher level.
Twelve. cost budgeting
Temporary workers' expenses: 30 people, with an average salary of 3 days per person, 500 yuan.
Store decoration: Replace some old ornaments, from the frontispiece in the store to a red carpet in the store, the decoration of the store is more prominent than that in the store, attracting the desire of passers-by. Advertising cost is about 2,000 yuan: a banner 300 yuan, 10000 leaflets 800 yuan, 5 large exhibition boards in the attached area for a month, the monthly project cost is about 8,000 yuan, the temporary worker cost is 15000 yuan, the storefront decoration is 2,000 yuan, and the advertising cost is 4 1655.
XIII. Accident Prevention
1. In order not to be late for sending flowers, we will inform the flower sender to arrive at the destination 5- 15 minutes in advance.
2. In case of government intervention, we will make reasonable coordination and actively cooperate with the government.
3. In case of customer complaints, we will communicate with customers in the most appropriate way, apologize to customers immediately, and take corresponding measures to solve customer dissatisfaction.
Fourteen Effect estimation
1, complete facilities, perfect facilities, to meet customer needs, publicity in place, service to home.
2. It has improved the public's awareness of flower shops and left a deep impression on the public, just like thinking of melatonin when it comes to giving gifts. Let consumers think of our flower shop first when they talk about sending flowers; So as to have more loyal and stable customers.
Flower Shop Tanabata Valentine's Day Activity Planning Scheme 2 Foreword:
Flowers in a broad sense refer to all the reproductive organs of plants with ornamental value, and flowers in a narrow sense refer to all the individual flowering plants. Flowers have been widely loved and used by people, mainly for beautifying the environment and interpersonal communication, and also as a food source. Flowers consist of corolla, calyx, receptacle and stamens. They have all kinds of colors, gorgeous and fragrant. Flower shop is a beautiful and elegant place, and floral art is the soul of flower shop.
Valentine's Day, also known as Saint Valentine's Day, falls on February 14 every year and is one of the traditional western festivals. This is a festival about love, romance, flowers, chocolates and greeting cards. On this day, men and women exchange gifts to express their love and beauty. Roses are "flowers of love". On Valentine's Day in China, men and women often use roses to express their love.
First, the marketing theme: true love is priceless, and roses are affectionate.
On Valentine's Day, the main consumers are lovers in love, married couples, and elderly couples who are married in gold or silver. Among these people, they all like each other. In this festival which belongs to two people, giving each other roses is a good way to express love.
Second, the main products: roses
Roses symbolize love and sincere and pure love. People often regard it as a token of love, and it is the first choice for lovers.
1. The value and meaning of the product itself
Red roses represent passionate true love; Yellow roses represent cherishing blessings, jealousy and lovelorn love; Purple roses represent romantic feelings and precious uniqueness; White roses represent purity and innocence; Black roses represent tenderness and sincerity; Orange rose friendship and youthful beauty; Blue roses represent generosity and kindness. Single blue demon Ji Huayu: Being together is a promise. Two blue enchantresses: Meeting is a kind of fate, and the intersection of hearts makes us have endless romantic feelings. You are my deepest love, and I hope to remember our beautiful love story forever.
1 Rose stands for-there are only two roses in my heart-only two or three roses in this world belong to me-four roses stand for I love you-five roses stand for till death do us part-six roses stand for sincere thanks-seven roses stand for mutual respect, love and understanding-eight roses stand for first love-thank you for your concern, support and encouragement-nine roses stand for. Impeccable 1 1 rose stands for-I only love you all my life-12 rose stands for-my love for you is growing day by day-13 rose stands for-you are my secret crush-14 rose stands for pride. You are my wife, representing 18 roses, wishing you eternal youth and beauty, representing 19 roses, representing patience and expectation, representing 20 roses, representing my sincere heart, representing 2 1 rose, representing sincere love for 22 roses, representing good luck for 25 roses, representing 27 roses, and representing.
Rose stands for-wife ~ I love you 30 roses stand for-falling in love with you is my greatest glory 37 roses stand for-I said in my heart that I love you 40 roses stand for-Love till death do us part 47 roses stand for-You are my only 50 roses stand for-Meeting 99 roses unexpectedly stand for-Forever 100 roses stand for-100%. 5438+008 Rose-Propose 144 Rose-Love You Forever 365 Rose-Miss You Everyday 999 Rose-Forever 100 1 Rose-Forever 13 14 Rose.
2. Product packaging
There are many ways to package a bunch of roses, but if it is Valentine's Day, you can use special packaging to create surprises. Traditional paper packaging needs to be matched with colors and flowers, which is more traditional, but it is difficult to cause great surprises without comparison of the overall effect.
2. Transparent plastic paper looks natural, but the color is monotonous. 3. Wrap it with a spiral belt, and the prickly part below is decorated with some paper.
4. Pack with big leaf plants, put them together one by one and wrap them outside the flowers. This is healthy. Although there are not many colors, nature is the best color, which embodies peace and singleness.
Third, the price strategy
There are many factors that affect commodity pricing; Can be divided into:
1. The pricing objective is to maximize the current profit and market share.
2. Product cost Reduce product cost as much as possible and maximize profit.
3. Market demand In the scheme, market demand is the most important, because in this important festival of Valentine's Day, roses are something that couples need together, which should be determined according to the general price in the market. Roses with different colors and different meanings are priced separately. For example, in some large supermarkets, on the morning of Valentine's Day, a "blue enchantress" can be sold to 100 yuan or even 150 yuan, and there are many buyers.
4. Competitor's products and prices
5. Government policies and regulations
Fourth, propaganda strategy.
Publicity method:
1. Set up billboards. Billboards should be eye-catching, romantic and inspiring in places with heavy traffic, the main traffic and squares of the city, so that people can feel the atmosphere of Valentine's Day as soon as they see the advertisements and have the impulse to buy flowers.
2. Print leaflets and distribute leaflets in university towns, office buildings and other places where there are many young people to promote sending roses on Valentine's Day. True love is precious, and roses are affectionate.
3. Publicity through the Internet. Nowadays, young people are familiar with the Internet. Basically, more than 90% people surf the Internet through computers or mobile phones every day, so this is a good way to surf the Internet. Through QQ group, Weibo, these popular things that young people like, we can get good results.
5. Sales strategy
The main sales can be divided into three ways: online advance booking sales, offline store sales and street mobile sales. ..
1. Book online sales in advance: mainly in major forums, social networking sites, high-traffic websites, etc. Take photos of the types of flowers in the store and attach flowers to set off the warm atmosphere of Valentine's Day, and try to discuss them according to the topic of love, so that people can place orders immediately and make pre-sales.
2. Offline physical store sales: In the days around Valentine's Day, do enough advertisements inside and outside the store to create an atmosphere, and you can do some promotional activities and give gifts. Shop sales is the main sales method. You can engage in some promotional activities, buy flowers and give couples small gifts, and at the same time, you can hold interactive activities for couples to participate together. After completing the activities, you will get special gifts from the shop.
3. Street mobile sales: Through the analysis of people's buying psychology, conformity psychology, showing off psychology, comparison psychology and face psychology, we can find the market, get a premium and realize sales. According to these kinds of psychology, mobile sales can stimulate consumers' buying behavior, and then increase sales.
6. Cost budget
Store decoration: replace some old ornaments, and there is a red carpet from the door to the store. Store decoration is more prominent than temporary stores, attracting passers-by into the store. Advertising fee of about 2,000 yuan: a banner 300 yuan,10,000 leaflets about 800 yuan, and about 5 exhibition boards rented nearby, totaling about 3,600 yuan about 500 yuan.
According to the buyer's demand, provide various services, such as: door-to-door, flowers surprise, timely delivery, accurate positioning and other quality services. In the process of sales, we should check the missing parts, correct the mistakes in time, and add feasible strategies to promote roses.
Zhang Li, after graduating from the Army Military Academy, was selected by 1984 to study in the Film Academy and became a director of Bayi Film Studio. He h