Marketing plan 1 dear XX:
Hello!
Thank you very much for the opportunity to communicate with you. Because I am not familiar with the specific situation of the company at present, I hope to correct the biased operation ideas described here. If I am lucky enough to be a member of the company, I will start the following work in this area:
I. Current situation of the industry
The domestic baby products market has great potential. According to the relevant population data, the total population of China in 20xx is 65.438+0.35 billion, among which 4.98% of our target consumers are infants aged 0-3 years, and the number exceeds 69 million. Together with children aged 4-7, the total potential consumption population exceeds 654.38+0 billion, and the market potential is amazing. In the middle and late 1990s, the domestic baby products market entered a period of rapid development, with an average annual growth rate of over 17%, much higher than the growth rate of social commodity retail in the same period. In the next 15 years, there will be a relatively stable number of target consumers in the domestic baby products market. According to the market research data of authoritative organizations, if the cities in China are divided into three categories according to the level of development and consumption, the average monthly expenditure of each family in Class C cities on children's food, health care products, intellectual development and toys is 420 yuan, Class B city 590 yuan and Class A city 740 yuan. According to the data provided by market data, the average monthly consumption of newborn products in urban households in China is diverse in 900 yuan. Coupled with infant consumption in rural cities, the infant products market in Chinese mainland will exceed the market scale of 654.38+000 billion yuan every year. With the improvement of people's living standard and education level, people's way of thinking and concept of life are changing. People pay more and more attention to children's nutrition and health.
Second, the competition analysis
Some competitors have entered the market, but the situation of competitors is uneven, and there are no leading enterprises at present. For this product, it is absolutely good news that competitors appear in the initial stage of the product before people have formed the concept of consumption-if you are the only one selling it, how many people will believe it? If a group of people are selling this product to consumers, it will feel different.
In Henan, Shaanxi and Shandong provinces, there are several brands similar to your company's products, such as Jinqishi, Anel, Aozi and royal sonny, with high, medium and low prices and fierce competition among them. Compared with the above brands, I think your products have competitive advantages for the following reasons:
1. products: the raw materials of the products are Norwegian cod (other brands mostly use sharks), 100% high-quality milk calcium imported from New Zealand (other brands mostly use calcium carbonate and shellfish bone calcium), pure natural Chinese medicine honeysuckle, mulberry leaves, etc. The quality has also passed the foreign and domestic quality inspection standards. In line with the current consumer's pursuit of green, natural and safe shopping psychology.
2. Packaging: Your company uses tin can packaging, which is of high grade. The bright colors on the shelves attract customers' attention. (Most of the above brands are packed in cartons. )
3. Price: The prices of most products are within the acceptable range of consumers at present (the retail price of products is below 100 yuan, and relevant information is obtained from customers in some areas).
Fourth, the marketing objectives
1, strengthen the Henan and Shandong markets within one year, and then lay out the Shaanxi market.
2. There are more than 39 agents in Henan, Shandong and Shaanxi, with more than 200 in the first year and more than 400 in the second year.
Verb (short for verb) marketing team
1, 2 managers in Shaanxi (xi 'an, Baoji, Hanzhong and Ankang 1, Shangluo, Weinan, Tongchuan, Yan 'an and Yulin 1).
2. Three managers in Henan (Jiaozuo, Xinxiang, Hebi, Anyang, Puyang 1+ Zhengzhou, Luoyang, Sanmenxia, Kaifeng, Shangqiu 1+ Xuchang, Pingdingshan, Luohe, Zhoukou, Zhumadian, Xinyang, Nanyang 1).
3. Shandong regional managers (Jinan, Liaocheng, Zibo, Dongying, Dezhou, Binzhou 1+ Taian, Laiwu, Heze, Jining, Zaozhuang, Linyi, Rizhao 1+ Qingdao, Weifang, Yantai, Weihai 1).
Six, channel construction and promotion
Channel construction is also the most critical step in the success of market development. In the development stage of the company, we should start with regional key markets to avoid overwhelming products to the market. Once something goes wrong, it's too late to collect it. Starting from the regional market, we can take advantage of points and areas, foster strengths and avoid weaknesses. Brand building and sales can not be urgent, especially in the current industry situation. It should be gradual and steady.
1, product planning
In market operation, only by selecting suitable products and carrying out different market segmentation and positioning can we lay the foundation for the benign operation of regional blank markets. Products are the key to the success of blank regional markets.
A, determine the product category according to consumer preferences. China has a vast territory and rich resources, and different regions have different consumption habits. Therefore, around the demand of different products shown in the market, put the right products in the right market and sell them to the right consumers. It is the premise and guarantee that products can be quickly accepted by consumers and markets after entering the blank regional market.
B, according to the consumption ability to determine the product grade. Under different regional economic levels, the consumption capacity of the market and the consumption preference of consumers may be different. Therefore, we must determine the grade of the main products in the new market according to the consumption power and acceptable price of the market.
C, according to the market strategy for brand, product mix. In the product mix, we should pay attention to the rationality of product structure, the different missions of products at different stages, and distinguish between primary and secondary in order to cope with various situations of market competition changes.
2. Market layout
A, the market cannot be blindly developed (like a war, you can't fight in an all-round way without a focus). Markets should be divided into key markets, potential markets and concerned markets (based on market economy).
B Shaanxi is divided into two regions (xi 'an, Baoji, Hanzhong, Ankang+Shangluo, Weinan, Tongchuan, Yan 'an and Yulin), with Xi 'an, Baoji, Hanzhong, Weinan and Tongchuan as the key development regions.
C Henan is divided into three regions (Zhengzhou, Luoyang, Sanmenxia, Kaifeng, Shangqiu+Xuchang, Pingdingshan, Luohe, Zhoukou, Zhumadian, Xinyang, Nanyang+Jiaozuo, Xinxiang, Hebi, Anyang and Puyang), with Zhengzhou, Luoyang, Kaifeng, Xuchang, Pingdingshan, Xinyang, Nanyang, Jiaozuo, Xinxiang and Puyang as the key development regions.
D Shandong is divided into three regions (Jinan, Liaocheng, Zibo, Dongying, Dezhou, Binzhou+Qingdao, Weifang, Yantai, Weihai+Taian, Laiwu, Heze, Jining, Zaozhuang, Linyi and Rizhao), with Jinan, Dongying, Qingdao, Weifang, Yantai, Taian, Heze, Jining, Linyi and Rizhao as the key development regions.
3. Channel planning
A. Focus on mother-infant channels: According to the information I have at present, there are at least 500 mother-infant stores in the above areas, and measures can be taken to develop regional mother-infant channel agents and regional mother-infant channel distributors. (Sales+Promotion Dual Mode)
B. Pharmacy channels: develop chain pharmacies and independent medium and large pharmacies in key areas. (Sales+Promotion Dual Mode)
C. Hospital channels: adopt publicity strategies for large general hospitals and maternity hospitals in the region, promote brands and products, and let consumers know about our products from the source. Thereby driving the sales of terminals. (promotion)
D. Special channels: such as online shopping, group buying, kindergartens, etc. (sales > promotion)
4. Channel Tactical Planning
First, the principle of resource concentration. We want to start the market quickly, so we should embody the principle of focusing on the use and distribution of resources. So as to avoid the phenomenon of "blooming everywhere" and realize the optimal utilization of resources by concentrating manpower, material resources and financial resources.
B, the principle of policy application. Enter the blank market, use the dealer resources I have mastered, take the central city to drive the surrounding counties and cities, and the terminal store sales+store and hospital promotion go hand in hand.
C. the principle of steady progress. According to the original work experience, do a detailed market survey and make a careful strategic layout. Firstly, choose a suitable market to verify the accuracy of market forecast and the rationality of strategic layout, and sum up an effective market development model in the whole blank regional market.
5. Create a model market, and achieve three purposes through the model market.
A. Summarize a set of patterns. Through the model market, the feasible and effective market operation mode is summarized, and it can be quickly popularized and replicated in the whole blank area, which plays a role of taking points as an area.
B. Cultivate teams. The model market is like the training ground and sales classroom for sales staff, and build a group of sales teams suitable for our brands and products, so as to explore other markets.
C. set an example. Give full play to the power of example, set an example for the whole blank area, set up cases and confidence for dealers and business personnel, and have unlimited market prospects.
6. Market tracking, promotion, development and promotion activities of business personnel;
A, ask yourself and the regional manager to travel to various markets for long-term market research (local cultural environment, consumption habits, brand competition and influential medium and large maternal and child stores, medium and large chain pharmacies, hospitals, etc.). ),
B, grasp the information of target customers and potential customers, and develop the best customers (financial ability+warehousing ability+radiation ability+expansion ability+brand loyalty).
C, the implementation of marketing activities, brand promotion, etc.
D, maintain the customer relationship between the company and customers, and deal with all kinds of problems for customers in time without losing the interests of the company.
7. Set up branches and offices
For key markets, we can consider setting up branches and offices, but we must be selective. From the beginning, we will set up branches and offices in various places. If the management of branches and offices is not in place, the risk of investment and inventory will increase greatly. Once the branch can't open the market situation, the market becomes a dead chess game, and it is very difficult to change other business models.
8. advertising
Advertising is one of the most direct ways to build a brand. Showing the corporate image to the public through newspapers, magazines, online media, television, broadcast media, POP posters, leaflets and other propaganda carriers can directly attract the attention of dealers and consumers everywhere and achieve the purpose of expanding the market. In the specific operation, according to the different regional markets, the selected media should also be different, especially the cost performance of the media.
9. Brand and product image building
A unified, vivid and high-quality product image will bring strong visual impact to energy consumers, generate deep memories and increase brand added value. In this regard, all sales stores are required to strictly control.
10, exhibiting
Learn about exhibitions, product exchanges and other information in the area under our jurisdiction through various channels, and better recommend our brands and products to dealers and customers through the above platform.
Seven. Post maintenance and market supervision
First, it is more difficult to defend the country. This requires the company to make great efforts in market maintenance.
Joining customers is only the first step. Greater sales and good sales network are the objective environment for the company to grow. Do a good job in maintaining the development period and the stable transition period. During the development period, we can lose the interests of some customers who pay attention to the market and increase the income for our company. However, we must not confuse the markets in key markets, be selective with customers in key markets, require agents to strictly implement the company's policies, and strictly control the brand image of terminals, especially cities above prefecture level, including: exhibition location, exhibition area, POP layout, vivid display of products, training of store promoters, and own-brand products.
Closely monitor whether the sales staff in each market strictly follow the established policies and operation modes of the company. If you don't follow the company's established policies, even if the performance is good, you will have to pay the bill in hell. At the same time, the individual problems in the market should be treated specifically and dealt with in time, and the strategic planning should be adjusted according to the problems found to improve the operation mode.
Eight. abstract
These are my personal views on market development. Make the product stronger and bigger, step by step, slowly and steadily. Of course, a good plan is only the first step in market expansion. What matters is the implementation of the plan. 80% of the efficiency of market expansion comes from execution. Market expansion does not exist in isolation, it depends on the management level of enterprises, the cohesion of marketing teams, the communication ability of marketing personnel, product quality, design level and many other factors. Therefore, strengthening internal management, grasping with both hands and being hard with both hands can make your brand take off.
Chapter II of the Market Plan: Departments and Centers of the Branch: According to the spirit of the Notice of the Municipal Company on Launching the Labor Competition of "Being Close to the Market and Caring for Users" (Yu Yi Gong [20xx] 18), this book is specially formulated to further implement the requirements of the company's "network maintenance centered on the market and customers" and effectively support the market and customer service, and in combination with the actual situation of Liangping Branch. Details are as follows:
I. Competition Leading Group of the Branch
Team leader: * * Deputy team leader: * * Members: * * * * *
(1) Publicity Group: Responsibilities: Responsible for the publicity plan of this event and organize its implementation.
Team Leader: * * Team Member: Marketing Planning Center of the Branch.
(II) Responsibilities of the Logistics Team: Responsible for the logistics support and related organization and coordination of this competition.
Team leader: * * Team member: General Department of the Branch.
Second, the implementation plan of specific activities
Jian Weibu fully negotiated with the market and customer service departments about the contents of the competition involving branches, communicated with them extensively, listened carefully to the needs and suggestions of the market, and assigned special personnel to solve the problems that they urgently needed to solve, with the responsibility to people. For the problems that cannot be solved by the existing technology, do a good job in explaining online complaints.
(1) Nuggets in Autumn Harvest
1. Detailed rules for the implementation of excellent network: In view of the small number of colleges and universities in * *, the operation and maintenance department of the branch mainly focuses on the well-known high schools with large telephone traffic in Liang Zhong and Hong Zhong, and at the same time, the joint marketing department focuses on promoting the "gardener card" in primary and secondary schools in the county to improve the existing market share of the campus. Monitor and expand the impact of local traffic during this semester and "Teacher's Day" in time to ensure the quality of campus network and traffic absorption.
2, passionate festival, smooth network implementation details:
(1) Contact the marketing department, keep abreast of the peak areas of traffic during festivals, forecast and analyze the traffic of major holidays and major large-scale activities such as National Day, Mid-Autumn Festival, Christmas and New Year's Day in this county, and do a good job of expanding the corresponding base stations in advance.
(2) During the second Shuanggui Tourism and Culture Festival, the expansion of important tourist attractions such as Shuangguitang, Xiao Emei, Yueming Lake and Baili Bamboo Sea and the optimization of network equipment should be done in advance to ensure the maximum absorption of passenger flow.
(3) On the basis of ensuring network security, use technical means such as load sharing, carrier pool and half rate to absorb the traffic peaks of major holidays such as National Day, Mid-Autumn Festival, Christmas and New Year's Day as much as possible, reduce congestion and improve revenue. In particular, do a good job in the network support for the opening ceremony of the business hall of Dazhong Street in the marketing department of the branch, the customer get-together activities and the golden autumn fishing activities of VIP customers.
3, love the net, willing to be a scalper implementation details:
(1) Solve the high-congestion community through capacity expansion and SDCCH processing, and channel and absorb local sudden high traffic.
(2) Carry out basic maintenance competitions to promote the maintenance awareness of operation and maintenance personnel, improve the network health level and reduce failures and losses.
(2) Online publicity
1. The image publicity group is responsible for placing the image publicity materials with the theme of "excellent network, elite team and precise management" in a prominent position in the business hall, and making use of the basic materials such as "the world's largest mobile network" and "the world's top 500 enterprises" of China Mobile to set off our leading edge in quality, team and management.
2. One month before the media launched the customer satisfaction survey of Hong Kong-funded companies, a series of soft articles with the theme of "excellent network, elite team and precise management" were launched in local newspapers, radio stations and big-screen TVs in Hao Ming Square, Liangping for online publicity. Highlight the advantages of mobile communication in network construction, network capacity and network quality. In particular, the current base station network construction of Liangping Branch is introduced, highlighting the achievements made by Liangping Mobile in network construction. This activity was widely publicized and mobilized among employees, which ensured the awareness of employees and improved the participation of employees in various departments.
The third part of the market plan 1. Participants: middle managers, enterprises and employees of the owner's bank participate in the intended customers.
Theme:1Thanksgiving on October 23rd, 165438 is a stunt to thank the owners, give back to the society, show the corporate culture and boost sales.
Form: Hairy Crab Feast+Trial Run+Essay+Live Lottery+Fireworks Feast
Activity purpose:
Effective transmission of brand information and expansion of customer base.
Through the good feelings of the visiting guests, the project has been passed down from mouth to mouth among their friends.
Through the joyful and enthusiastic activity atmosphere, the temperament connotation of the project is set off.
Give back the attention of the customer base accumulated in the previous period to the project.
Activity arrangement: Take luxury auto show, test drive, car owner interaction and crab banquet as the main line to achieve the effect of conveying gratitude to customers, repaying society and rewarding conscientious enterprises.
Activity style: high-end elegant positioning, appearing in front of the audience with high-end brand image.
Activity atmosphere: The whole activity, from visual image to performing arts, revolves around the theme of gratitude, and integrates the culture of "courtesy, filial piety, respect and love" in China.
Second, the specific activities:
1, essay activity (Around the previous residence to the present residence, The Story of the House has caused some people and things to be grateful for)
2. Debugging activities
3. The champion, runner-up and runner-up of 3.xx contest can be invited to walk the catwalk (the final is on165438+1October 23rd).
4. Eat a crab dinner or buffet.
5. Cartoon characters distribute project materials.
6, shake the car discount car discount
7. All models: Thank you very much for purchasing all models on site and enjoying the following policies, and the warranty period is extended to years or kilometers; On-site extraction of Dachang Toyota is very grateful, wonderful life, colorful gifts (worth 200 thousand);
8. Surprise for old and new friends: During the event, new and old customers of Dachang Toyota introduced new customers to buy cars, and they were given a boutique worth 1 1,000 yuan;
9. On-site car booking users: send vip gold card members. (You can select any item in the attachment)
Chapter IV Market Scheme In order to further standardize the management of farmers' markets, improve the urban environment, improve the quality of life of citizens and reach the national standard of civilized cities, it is decided to upgrade the existing farmers' markets (***25 farmers' markets) in Chunjiang District through research, and the scheme is as follows:
I. Guiding ideology The upgrading and transformation of farmers' market in Chunjiang District was included in the list of "100 projects to promote Shao". Through the transformation of farmers' market, Chunjiang District will promote the implementation of farmers' market management norms and health system, and initially solve the key and difficult problems such as insufficient hardware facilities, road occupation, commodity planning, booth placement, employees' own hygiene, food stall hygiene, pest control, sanitation and cleaning, and fire exits. This transformation should combine the improvement of market environmental sanitation with standardized management, the daily management of the market with meeting the standards, and the short-term improvement of hardware facilities with long-term development goals, so as to better purify and beautify the market environment, enhance the degree of urban civilization, and lay a good foundation for creating a "national civilized city."
Second, the work objectives
At present, there are 25 farmers' markets in our district (including 4 professional wholesale markets), most of which are run by the society. There are widespread problems such as unreasonable booth design, wet and dirty floor, poor infrastructure and dirty, chaotic and poor quality. This transformation is far from meeting the living needs of residents, but to make the farmers' market basically meet the inspection standards of standardized farmers' markets, such as perfect hardware facilities, standardized software management, implementation of health system, neat field capacity, up-to-standard density of four pests, no overflow and illegal occupation of roads, and daily management. The upgraded farmers' market in our region must meet the standard requirements of the national civilized cities for farmers' markets. The specific contents of the upgrade are as follows:
Renovation and decoration of the main building;
4. Adjust the layout of business areas;
3. Water supply, power supply and lighting facilities are up to standard;
4. Renovation of sewage system and configuration of garbage disposal facilities;
5. Decoration and decoration of the booth;
6. Support inspection and testing facilities;
Convenience service facilities;
⒏ Improve management norms and systems;
Pet-name ruby equipped with functional management personnel.
Third, the work steps
(1) In the preparatory stage (July 10 to July 20th), conduct in-depth mobilization and thorough investigation, conscientiously do a good job in the planning, design and budget of the new farmers' market, determine the transformation projects and objectives of the farmers' market, clarify the division of labor and responsibilities of all member units, and formulate the rectification work plan.
(2) In the transformation stage (from July 2 1 day to July 30), the existing farmer's market stalls will be moved by classification, so as not to affect the daily life of residents as much as possible.
(3) In the stage of market hardware transformation (August 1 to August 3 1), the market hardware facilities were transformed according to the standard of standardized market, mainly to solve the projects of safety, water supply and drainage, slaughterhouse, fish pond, garbage collection and transportation facilities and sewage treatment.
(4) The booth has fully entered the operation stage (September 1 to September 10).
All market stalls are operated in the transformed new farmer's market, and the temporary vegetable market is cancelled to provide residents with a hygienic, comfortable and convenient shopping environment.
Fourth, the division of responsibilities
(1) District Urban Management Bureau: responsible for the upgrading and coordination of farmers' markets.
(2) District Economic and Trade Bureau: Do a good job in planning and budgeting the transformation of farmers' markets, and be responsible for communication and coordination with higher authorities.
(3) District Safety Supervision Administration: Do a good job in safety supervision and management.
(4) District Finance Bureau: Do a good job in ensuring funds.
(5) District Urban Management Law Enforcement Branch: Do a good job in the management of the stalls that occupy the roads.
(6) District Administration for Industry and Commerce: Do a good job in the registration and certification of farmers' markets.
(7) District Public Security Bureau: Do a good job in security.
(8) District Fire Brigade: Do a good job in fire control.
Verb (abbreviation for verb) job requirements
(1) Raise awareness and strengthen leadership. The transformation of farmers' market in Chunjiang District is related to the convenience of people's production and life, and even to the image of the whole Chunjiang District, which is very important for Shaoguan to create a national civilized city. Therefore, leaders of all departments should raise awareness and implement relevant measures to ensure the smooth progress of the upgrading and transformation work.
(2) Strengthen cooperation and measures. All relevant departments should earnestly perform their duties, strengthen cooperation, exchange information, strive to do a good job in market transformation and relocation of stalls, and try not to affect people's daily lives.
(3) Pay close attention to implementation and ensure practical results. Establish and improve the long-term market management mechanism, optimize the residents' shopping environment, and make the upgrading and transformation of farmers' markets step into a standardized and institutionalized track.
(4) Financial support and clear rewards and punishments. The upgrading of farmers' markets encourages all kinds of investors to participate, and raises construction funds through cooperation, equity participation and loans. Where the transformation and construction of the farmers' market is started, the district financial reward is 50 thousand yuan as the start-up capital; If the standardization transformation is qualified, the district financial reward is 50 thousand yuan. In order to encourage all responsible units to strengthen the supervision and transformation work, each farmer's market is awarded 6,543.8+0,000 yuan if it passes the inspection. For those who have not started the renovation and construction within the time limit, the District Economic and Information Bureau shall report to the district government and issue a document to informed criticism, and shall be ordered to make rectification within a time limit. Refuse to start the transformation, resulting in poor environmental sanitation of the farmers' market, and the District Administration for Industry and Commerce will impose a fine of 1 0,000 yuan but not more than 50,000 yuan, until the industrial and commercial business license is revoked; For those who fail to complete the renovation and construction of the farmers' market on schedule, the District Economic and Information Bureau will issue a rectification notice to urge the rectification. If the rectification has not been made within 3 months, the start-up capital will be recovered by 50,000 yuan and a certain fine will be imposed.
Article 5 of the market plan summary:
Fragrant Qiao Yuan rice noodle shop is located on the third floor of the second canteen of Huaxin College of Shijiazhuang University of Economics. Xxxx officially opened in June, 2008, and its quality, price, environment, service, popularity and sales volume were investigated and summarized.
Purpose of investigation:
As snacks with ethnic characteristics, the delicious rice noodles and rice noodles crossing the bridge on the third floor of the second canteen in our school have always been welcomed by everyone. However, in today's increasingly competitive canteen, the passenger flow of fragrant rice noodles is not ideal. In order to find out the reason, I launched a market survey on this issue. It is hoped that through this survey, some reasonable suggestions will be put forward to increase passenger flow and improve economic benefits.
Investigation time:
Xxxx year165438+1October 9th-xxxx year165438+1October 17.
Investigation methods and results:
This survey is mainly based on face-to-face interviews, supplemented by personal observation and interviews. The questionnaire was compiled by ourselves, and the students who ate in the restaurant were investigated by random sampling.
As for the questionnaire, 100 copies were distributed, 100 copies were recovered, 95 copies were valid, and the recovery rate and efficiency were 95%. Some students who have eaten have had some interactive interviews.
There are many problems for college students to eat in the canteen, such as less kinds of food, poor environment and unreasonable price. Because there are many small restaurants outside the school, there are food delivery services, and there is great competition with the school cafeteria.
If this situation is left unchecked, it will inevitably hinder the normal operation. In order to understand the overall service situation of Xiangxiangyuan rice noodle shop, further
Improve the quality of work, create a harmonious dining environment, improve everyone's living conditions, and let our store get better sales and economic benefits.
Some representative survey results are reported as follows.
1, advertisement
According to the questionnaire, some people don't know about the opening of the rice noodle shop, while others know but haven't eaten it. Among those who know, most students know it through leaflets, a few students know it through banner advertisements, and few students know it through introductions between students.
2. Environmental sanitation of rice noodle shop
The satisfaction of the rice noodle shop is reflected by the good dining environment, such as wisteria chairs, tempered horizontal glass tables and wooden floors. I think it's much better than other places in the canteen.
3. The price of food
In this survey, some students don't care about the price of incense, a few students think the price is reasonable, and most students think the price should be more affordable.
4. Food quality
Students' evaluation of food quality is that 20% students think it is good, 60% students think it is average and 20% students think it is not good.
5. Service attitude
20% of the students feel so-so, and 80% feel very good.
Analysis of existing problems:
1. Many students don't know about the fragrant Qiao Yuan rice noodle shop, especially girls, and their publicity methods on campus are not sufficient.
2. Our students' catering consumption is relatively low, and the price of Xiangxiangyuan rice noodle shop is above average. Others can just eat 5 yuan, Xiangxiangyuan 8- 10 yuan.
There are more students from the north in the school, and they eat more rice and pasta, so it is difficult to use rice flour as a staple food for a long time.
4. There are some kinds of dishes. It is understood that there are many kinds of rice and pasta in the canteen, both staple food and dishes are relatively complete.
5. Waiting for meals: Many girls think that the place is too far away and the meal time is too long. As for the speed of serving, fragrant rice noodles are cooked relatively slowly, but rice and vegetables can be eaten when served, and many students are unwilling to wait.
Feasible suggestions:
Increase publicity efforts and change publicity methods, for example, let people pull banners in places with high student flow, so that most students know about this store. Publicize product features to make products attractive.
Increase the variety of products. Although rice noodle shops classify products, they are not humanized. Some people like to eat more vegetables, while others like to eat more rice noodles. Girls eat less. You can raise the prices of rich dishes, couples, girls and boys. Many students complain about the high price. Let's see if we can reduce the price while ensuring the quality.
Promotion: You can try to do some promotion activities, such as giving away drinks and biscuits. These by-products can be added at cost, and there is no profit.