In SWOT, S (advantage) is advantage, W (disadvantage) is disadvantage, O (opportunity) is opportunity and T (threat) is threat. According to the complete concept of enterprise competitive strategy, strategy should be an organic combination of what an enterprise can do and what it can do, that is, the advantages and disadvantages of an organization and the opportunities and threats of the environment.
In a sense, SWOT analysis method belongs to the internal analysis method of enterprises, which requires the data analysis department of enterprises to conduct data analysis within the established scope according to their own conditions. The competition theory put forward by Michael Porter, a famous competitive strategy expert, thoroughly analyzes and explains the "possibility" of an enterprise from the perspective of industrial structure, while competency-based management scientists use the value chain to deconstruct the value creation process of an enterprise and pay attention to the analysis of the company's resources and capabilities. SWOT analysis method is formed on this basis, and data analysts are familiar with it.
SWOT analysis method is based on the first two, represented by resource school scholars. Data analysts usually combine the internal analysis of the company with the external analysis of the competitive environment of the industry represented by the school of competence, thus forming a structured balanced system analysis system of data analysts themselves.
The analysis of advantages and disadvantages mainly focuses on the strength of the enterprise itself and the comparison with competitors. They are positive and negative factors in the company and its development, belonging to positive factors. From the perspective of enterprise competition, the so-called advantages and disadvantages are the comparison results between an enterprise and its competitors or potential competitors, or a technology, a product or a service. The advantage of the enterprise itself is the disadvantage of its competitors, and the advantage of competitors is its own disadvantage, so the advantages and disadvantages are mutual.
Competitive advantage can be the following aspects:
1, technical skill advantage
2. Advantages of tangible assets
3. Advantages of intangible assets
4. Advantages of human resources
5. Advantages of organizational system
6. Competitive advantage
The factors that may lead to internal unfavorable factors are:
1, lack of competitive skills and technology
2. Lack of competitive tangible assets, intangible assets, human resources and organizational assets.
3. Competitiveness in key areas is losing.
Competitive advantage is the ability of enterprises to surpass their competitors in the competition of shopping malls. When several enterprises are in the same market,
And they all have the ability to provide the same or similar products and services to the same customer group. We can think that this enterprise has more competitive advantages in the market than another enterprise. Competitive advantage can refer to any advantage factor that distinguishes an enterprise or its products from or even surpasses its competitors. These factors mainly include production scale, product design, quality, applicability, reliability, corporate image and service quality. In particular, it is necessary to clarify in which respect the enterprise has absolute advantages. Only in this way, enterprises can foster strengths and avoid weaknesses, and avoid reality.
The duration of an enterprise's competitive advantage mainly includes three basic factors:
1. How long will it take to build this advantage?
2. How long does it take for competitors to make corresponding advantages?
3. What advantages can enterprises gain?
Only by clarifying these three issues can the data analyst of the enterprise make it clear that he is establishing and maintaining this advantage.
In your position. The data analysis department of an enterprise, as an analyst of advantages and disadvantages, must make a detailed comparative data analysis between the enterprise and its competitors from every link of the whole value chain. For example, whether the products are novel, whether the manufacturing process is complex, whether the sales channels are smooth and whether the prices are competitive.