2022 valentine's day activity planning scheme of physical store 1 1. event date:
20xx February 1 1 to 20xx February 16
Second, the theme of the event:
Couple to couple "bang"
Iii. Significance and main points of the activity:
February 14 is the most romantic day of the year. On this day, infinite tenderness is released, sincere desire and expectation are waiting for the answer, and the collision between hearts leads to eternal love in generate. On such a romantic day, I want to send my sincere wishes with practical actions. I hope that all lovers in the world will get married and grow old together. This activity provides an excellent way for couples to express their love. A fun game with personal experience, a lifelong love declaration and an unforgettable gift will make all lovers and lovers take a big step forward in the long river of love and spend an unforgettable Valentine's Day.
Four. Contents of promotion activities:
Activity 1: Full Gift Activity
During February 1 1 to February 16, customers who spend more than xx yuan at one time can get the following benefits: 2 movie tickets +65438+ 0 boxes of exquisite chocolates.
Customers who spend more than 30 12 yuan at one time will be given two romantic western-style meal coupons+1 box of exquisite chocolates. Customers who spend more than 50 12 yuan at one time will immediately receive 1 piece of high-grade champagne+1 box of exquisite chocolates.
Activity 2: Couples explode balloons.
Activity preparation: Appropriate amount of colored paper used in festive occasions. Timing tools. A chair. A KT board of moderate size, prepare small balloons, inflatable equipment and some signature pens in advance.
1. All consuming customers can participate in this activity. No matter how much it costs, there is a chance to participate.
2. One man and one woman sit in the appointed chair, and the balloon is placed on their legs. The more explosions in one minute, the richer the gifts, and the gestures are not limited until the explosion.
After the balloon bursts, you can find a piece of paper with sweet words of love written on it, which can be collected by the staff first, and read aloud to your lover by one of the couples after the game.
4. If the balloon doesn't explode or the balloon falls to the ground, consider arranging another couple to attend, so as to give the customer a good mood.
All customers participating in the activity must write their love vows and sign them on the heart-shaped KT board.
6. A full-time person must be arranged at the interactive activity site to supervise everyone's activities and use some words of blessing or encouragement to mobilize the atmosphere.
Remarks: Sweet words in the balloon: (Print and cut into paper strips, fold them and put them in the balloon together with colored paper sheets before the balloon is inflated) Example:
Let our pure and simple love create a miracle of true love on earth.
Thank you for your love for me, and I will always love you!
Since you appeared, I have known that being loved is so beautiful.
Love you forever in this life.
The depth of the sea is not as deep as your love! Stars are more than your love!
Being with you is the will of love. I'll give you my heart and let you arrange it.
7. Nothing suits you better than your love. No decoration is more charming than your love;
I love your heart until the end of the world.
I swear ... fifty years later ... I still love you as much as I do now. ...
Attending I love you .. I love you .. I love you forever. ....
Activity 3: darts stab balloons
Activity preparation: buy some toy darts from the local sports equipment store. Prepare heart-shaped balloons, inflatable devices and notes (with corresponding gifts written on them) in advance, and sign a number of pens.
1. All consuming customers can participate in this activity. No matter how much money you spend, you only have one chance.
2. Hang heart-shaped balloons in a circle, and customers can choose any balloon for puncture.
3. After the balloon bursts, you can find a piece of paper with sweet love words written on it. One couple will read it aloud to their lovers, and then according to the awards corresponding to the words, they will go to Monty Jewelry Counter to receive the corresponding gifts. Prizes can be distributed by franchisees according to existing gifts.
All participants must write down their love vows and sign on the heart-shaped KT board.
In 2022, Valentine's Day activity planning scheme of physical stores II Valentine's Day originated in the west, but now it has been accepted and recognized by Chinese people, which is almost crazy, so there are more and more promotional activities in Valentine's Day shopping malls. So how can shopping malls do a good job in Valentine's Day promotion activities to attract tourists, improve visibility and achieve sales targets? Let's take a look at Valentine's Day promotions in several shopping malls with Tianba!
Activity 1:
Theme: love story, love watch.
Activity content:
Activity 2:
Activity theme: lovers spend this life together.
Activity content:
Award setting: "Love Story of the Rose" award X gifts worth xxx yuan.
Activity 3:
Activity theme: deep feelings and true feelings
Activity time: 2/ 14
Activity content:
When snowflakes are falling in the sky, holding you in one hand and holding the red roses he sent in the other, what sweetness do you want? Customers who have accumulated over xxx yuan (special merchandise over xxx yuan) on that day will receive a beautiful gift of the corresponding level with the shopping receipt. (Special commodities include: large and small household appliances, clock lighting materials, fitness equipment, massage chairs, communication equipment, mobile phones, bulk purchases, etc. ) Gifts are limited on a first-come-first-served basis while stocks last.
Award setting:
A box of xx chocolates totaling xxx yuan, limited to xx copies.
A box of chocolates with a cumulative value of xxxf yuan over xxxx, limited to X copies.
Activity 4:
Activity theme: Roses are full of emotion and fragrance.
Activity time: 2/ 14
Activity content:
During the activity, customers who spend more than xxx yuan on the same day (those who exceed xxx yuan will no longer accumulate) can get a bouquet of Valentine's Day roses at the service desk on the first floor with the cashier's slip, and each person is limited to XXX bunches. The number of flowers is limited, on a first-come-first-served basis, while stocks last.
Activity 5:
Activity theme: love, the door to happiness.
Activity content
During the activity, couples who spend more than XXX yuan (not more than XXX yuan) will have 1 opportunity (the same day limit for each couple 1 opportunity) to participate in special Valentine's Day activities; The couples who participated in the activity threw hydrangeas at the concentric doors representing the happiness of both sides. There are several small doors on the door, and there are many colorful gifts hidden behind these doors waiting for the lucky customers. If the hydrangea hits the small doors and knocks them open, you can get unexpected lovers' gifts. The quantity is limited until delivery.
Activity 6:
Theme: Perfect talent, good looks and good looks against the team.
Activity time: 2/1415: 00-17: 00.
Venue: main entrance stage on the first floor. Registration telephone number: XXXXXXXX.
Activity content
Do you want to spend a romantic Valentine's Day together? Do you want to spend a special Valentine's Day? Come and have a look! Here we will help you realize your wish. As long as you think you and your lover are the perfect couple, come and sign up! There are many levels here to test you! The test is divided into three parts: 1. Love song duet (please bring your own accompaniment); Second, however, I feel the harmonious heartbeat of the sacred unicorn; Third, the confession of love; The number of places is limited, only 10, and we will have rich prizes waiting for you here!
Award setting:
Good looks, a gift worth XXX yuan.
A gift worth XXX yuan.
A loving gift worth XXX yuan.
Participation prize x gift worth XX yuan
Planning Scheme for Valentine's Day Activities in Physical Stores in 2022 3 I. Purpose of the Activities
1. Seize the business opportunities of holiday promotion (Spring Festival, Valentine's Day), avoid vicious competition of "price competition" and "competition for customers" through the innovation of activity content and object, give customers freshness and stimulate their consumption desire;
2. Improve the sales performance of beauty salons and attract new customers;
3. Create the brand image and popularity (reputation) of beauty salons and enhance customer loyalty;
Second, the theme of the event
Love life and show love sincerely.
Activity (1) Theme: Love is the Spring Festival, courtesy is reciprocal to show love.
Activity (2) Theme: If you love me, say it bravely.
Activity (3) Theme: Family is priceless, and love me is rewarded.
Third, the activity time
65438+1October 1 1 to February 13
Fourth, the active object.
1. Activity (1) Target audience: 23-45 years old, dressed appropriately, especially men who drive private cars and customers of beauty salons;
2. Activity (2) Target audience: husbands (or boyfriends) of participants and members of beauty salons;
3. Activity (3) Target audience: participants and all women who participated in the selection;
Verb (abbreviation of verb) activity content
Activity (1): "Love is Spring Festival, courtesy is love" special offer.
During the activity, all men can buy a special gift package of "Beautiful Heart New Year Gift" (worth 999 yuan) for their wives (girlfriends) to fully express their love and thank their wives (girlfriends) for their support and help over the past year. Beauty salon customers can also promote at the same time (couples can enjoy preferential activities);
Beautiful heart card can enjoy nine major discounts:
1, optional basic nursing items 12 times;
2. You can choose four body care items;
3. Send a set of "Love Unlimited" customized product gift box (specially packaged) to his wife (girlfriend);
On February 4th14th, a bouquet of flowers (1 1, the color is your choice) and a box of exquisite chocolates will be presented to the designated person by a special person;
5. Get a famous men's belt (or a famous shirt and wallet);
6. Get a special cleanser for men;
7. Give male kidney care once;
8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get beautiful prizes;
9. you can get a 10% discount on the same day booking;
Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.
Activity (2): "If you love me, say it bravely".
During the period from 65438+1October 1 1 February 1 1, all men and husbands who buy "New Year's gift" (or boyfriends, please note: no special packaging is needed) can get a token of love card in the beauty salon and write.
Activity (3): "Love is priceless, love me with a prize" best love story selection activity.
From 65438+1October 20th to February13rd (before 3pm), all female friends can receive the best love story selection.
2022 Physical Store Valentine's Day Activity Planning Scheme 4 Promotion Method
1, price reduction promotion.
2. Award-winning promotion. Valentine's Day promotion uses this method to arouse consumers' interest in participating in activities, but all kinds of precautions should be clearly marked in advance, and the lottery process should be open to enhance consumers' enthusiasm and confidence in participating.
3. Discount. It is also used to attract consumers to buy during Valentine's Day, and the impact of discount on the market price system of products is far less than that of price reduction.
4. Competitive promotion. Competitive promotion is a dynamic and participatory promotion activity. Competitions that highlight themes or introduce commodities can not only improve the popularity of commodities, but also increase the number, such as beer drinking competitions. In addition, some competitive activities can be held.
5. Free tasting and trial promotion. During Valentine's Day, if new products or services are launched, it is best to adopt this promotion method.
6. Gift promotion. The use of gift promotion on Valentine's Day is not only to arouse consumers' desire to buy, but also a good way to quickly introduce and promote products to customers and win their recognition.
7. Exhibition and joint promotion. * * * Holding commodity fairs in its branches, forming a certain momentum and scale, and giving consumers more choices; You can also organize commodity exhibitions, such as the sales of various holiday packages and so on. In this activity, the sales of goods are promoted through mutual competition among manufacturers.
Examples of Valentine's Day promotion methods:
Valentine's day promotion method: if the consumption reaches XX yuan, you can get a talking rose as a gift.
You can get a new product by spending a certain amount and adding one yuan.
Valentine's Day promotion: In addition to special offers, we also hold activities to find lovers on Valentine's Day.
1. Introduce some Valentine's Day coffee shop packages.
2. Decorating the coffee shop on Valentine's Day makes it feel more like Valentine's Day. For example, you can invite people to talk about the piano or sing lyric songs.
3. Some activities can be launched: for example, couples who spend money in cafes can get roses wrapped in 1 to express their love, or how much they spend to send couples ornaments.
4. The next step is the publicity plan, which can publicize the activities of coffee shops through leaflets and the Internet to attract fans and consumers.
On Valentine's Day, ask the waiter in the coffee shop to pay attention to polite language and say Happy Valentine's Day.
Now let's design some Valentine's Day promotions.
(1) Prepare a pink or purple closed box in advance and put it in a small piece of paper. The paper is filled with gifts prepared in advance, and the lovers of that day can grab the gifts.
(2) How can you miss chocolate and roses on Valentine's Day? Set up a small stage in advance, where everyone can sing, show their talents and express their true feelings on Valentine's Day. Guests who go up to perform can get a chocolate and a rose.
(3) If you can cook a delicious meal for your beloved him or her on Valentine's Day, it must be something worth remembering: you can prepare a small open space next to the small stage so that the guests present can make a convenient coffee or other catering food that can be provided in your store.
(4) You can take photos for couples who have participated in the above activities or have a need.
Let's start with the layout of the coffee shop:
(1) Pink and purple balloons are indispensable and can be tied to both sides of the stool. But not too much, don't spoil the romantic and elegant atmosphere of the coffee shop itself.
(2) There are roses and other bouquets. You can put a bunch of roses on each dining table, and it is best to put some elegant and dark bouquets in other places, such as windowsill and bar. Can complement the whole coffee shop.
(3) Using heart-shaped, red and purple decorations will greatly increase the mood.
(4) Post posters of today's activities at the door and outside to attract customers.
Now is the last time to finish: after nightfall, you can prepare a big wishing lamp in advance, or you can prepare a few small ones according to your personal preference. Then everyone writes down their wishes and puts them in the big wishing lamp, or they can put a sentence in the small wishing lamp. Put forward your wish to end the beautiful Valentine's Day in Ran Ran.
(1) But couples who visit that day can get a discount.
(2) However, if the customer's spending on the same day reaches a certain amount, such as "300" yuan, he can get another discount.
(3) Any food and beverage purchased by customers who consume on the same day will have the opportunity to come to the store at half price later.
(4) All meals purchased by customers who come to the store for consumption that day will be invited to the store at half price.
(5) Issue special Valentine's Day discount cards.
Send pillows to couples
The first is to engage in some warm and lovely small activities, such as how many couples participate in a small activity together to test the tacit understanding. The lighting should be ambiguous, the atmosphere of the coffee shop should be in place, soothing piano music and the like must be available, and some purple and pink balloons can be properly dressed, mainly depending on the artistic effect made by the coffee shop at ordinary times. Low cost and good effect are the best.
Second, provide a small venue for couples to make a small gift to each other, and of course, they can also charge appropriately, such as a small card filled with happy language or a hand-made DIY doll, which can satisfy the hearts of some contemporary girls without much space.
Third, you can do something different, such as asking couples to guess riddles or asking some small questions. It is better to be warm. For example, if you order a cappuccino, you can get a guessing game. If you guess correctly, you can get a nice little gift from our shop. There are not many gifts, which can be divided into several levels. If the problem is difficult, it will be a gift with a slightly higher price. If the question is simple, it can be a gift with a lower price. A small crystal ball can certainly get some activities that everyone can participate in. The highest prize is a crystal necklace or something. Of course, it may be a bit wasteful, but it can attract more consumers to coffee shops, which is also a way to increase popularity.
There is an eye-catching poster in the store that says "Kiss for 60 seconds, eat for free". Miss Lin, the person in charge, said that on Valentine's Day, they will select 100 couples from the applicants, kiss for 60 seconds and get free coupons. The reason for launching this activity is just to hope that Valentine's Day can have a warm expression.
Compared with kissing for 60 seconds, a grilled fish shop on Nanjing West Road seems to have a much lower activity requirement of "20% off holding hands with anyone, 30% off hugging anyone and 53% off kissing anyone". The clerk of the grilled fish shop said: "No matter whether you bring friends and relatives, strangers or shop assistants, you can enjoy the corresponding discount as long as you hold hands, hug and kiss under the witness of the staff."
Planning scheme for Valentine's Day activities in physical stores in 2022 5. Background of activities
February 14 is the most romantic day of the year. On this day, infinite tenderness is released, sincere desire and expectation are waiting for the answer, and the collision between hearts leads to eternal love in generate. Valentine's Day is a typical western festival, but in recent years, it has become a festival that young people in China look forward to every year, and its popularity greatly exceeds the traditional Qixi Valentine's Day in China. On this day, couples will arrange many activities to celebrate this special festival. In this way, Valentine's Day on February 14 became the first consumption peak after the Spring Festival. Many businesses actively seize this opportunity and carry out various promotional activities to improve their popularity and achieve sales growth at the beginning of the year. Similarly, we are no exception. We must seize this opportunity.
Second, the activity name:
True interpretation of "love is around" Valentine's Day
Third, the theme of the event:
"The mood of the rose is related to you and me" and "True feelings make one's wish come true"
IV. Purpose of the activity
1. On such a romantic day, we send sincere wishes with practical actions. May all lovers in the world be happy together.
2. Improve the popularity of XXXX Plaza through activities, reflect the humanized care of shopping malls, and enhance the brand awareness and reputation of XX in lifestyle.
Verb (short for verb) Time:
20xx February 14
Activity of intransitive verbs
There are four basic links, and the interactive games of each theme link are connected with guest performances.
1. If you love her, write it and post a love column on the window at the gate to express your blessing to your lover.
2. Say it if you love her. The shopping mall will provide you with love songs on demand for free.
If you love her, take her to 99 yuan. You can take a piece of chocolate at the door with a shopping receipt.
Planning scheme for Valentine's Day activities in physical stores in 2022 6 I. Promotion purpose
Valentine's Day originated in western countries, and now it has been accepted and recognized by China people, which is almost crazy. Through the theme of "Valentine's Day", we should firmly grasp the psychology of "having a lover" and launch commodity promotion and activity promotion to attract tourists, raise awareness and achieve the purpose of sales.
Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions. High gross profit sales, and strive to create a new high profit target of 20 thousand yuan gross profit. In the new year, HAFACE will have a large number of new products on the market. In order to better enhance the popularity of our store, I hope that all franchisees will do a good job in this promotion, digest the products in the store as much as possible, clean up the inventory, and welcome xxx with the latest attitude.
Second, the promotion time
20xx February 8-February 14 (Valentine's Day)
Third, publicize the agenda.
20xx February 8th to February 65438, 2009 (14 days)
Fourth, the promotion theme
1. Xiu En 'ai, the price reduction is reasonable.
2. Prepare enough gifts for love to announce the world.
Verb (abbreviation of verb) commodity promotion
Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.
Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.
2. Theme Exhibition: February 8-February 14
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.
Requirements:
A, Valentine's Day theme display, focusing on exquisite ornaments in the store.
B, each shop must pack at least 1 1 set of "jewelry" for theme display.
2022 physical store Valentine's Day activity planning scheme 7 activity theme:
Know the sweetness of Tanabata, love ta, come together!
Location:
Zhinian dessert fashion shop
Time:
July 31-August 3, total: 4 days.
Active object:
A few customers
Activity mode:
1, keep the sweet moment
Spend all of 7.7 yuan, plus couples in 9.9 yuan, and you will get a polaroid photo.
Operation mode:
(1) Set up a sweet room and an image wall with photos in the meeting room of the fashion shop.
(2) The photos taken can be kept in a fashion dessert shop for one year or taken away by customers.
(3) Couples who have been photographed hand in hand enter the store again one year later, and it can take 9.9 yuan to keep them for another year or get back the photos.
2. If you love TA, make a dessert for TA.
During the activity, couples who order fried ice cream can personally make a fried ice cream for each other, and professional ice cream masters will personally guide the operation process.
(No extra charge, fried ice cream is paid by the customer at the original price)
On Valentine's Day on the 3rd and 7th nights, couples can get a rose when they enter the store.
4. Scan the QR code, pay attention to the official WeChat, shoot the poster of the day's activities or post the details of the activities in the circle of friends, comment and give puffs or special drinks.
Active materials:
(1) A polaroid camera (it is recommended to buy one, which can be recycled for Valentine's Day, Christmas and some promotional activities in the future).
(2) 200 rolls of film for Polaroid.
(3) The door of "Sweet Home" is listed.
(4) 80 roses (booked in advance to reduce costs)
(5) 1 poster, 1 acrylic poster (A4 size)
(6) Activity leaflets: 1000 copies.
(7) a "waiting for courtesy" X-shaped display stand
(8)A4KT circuit board
Related items to be purchased by the purchasing department
(1) One polaroid camera (the price is about 2300 yuan) and 200 films.
(2) 80 roses (plan to order in advance to reduce costs)
Need to cooperate with the e-commerce department
Make use of the online platform for publicity before the activity starts.