1. Low raw material cost: the raw material cost of toothpaste itself is not high, and the production process of toothpaste is relatively simple, so its overall cost is relatively low.
2. Mild formula: the toothpaste adopts herbal formula, which can reduce the production cost. At the same time, this mild formula also makes it more suitable for people in dentine hypersensitivity.
3. Brand effect: As a member of Procter & Gamble, Crest's brand positioning may be lower than some other brands, which may also be a reason for the relatively low price.
Please note that the price is the result of comprehensive consideration of various factors, and the above reasons are for reference only. When buying toothpaste, it is recommended to choose regular channels to buy it, and pay attention to the composition and efficacy of the product to protect dental health.