520 event planning 1 event time:
20xx May X ~ May 20th
Special issue time:
20xx May 20th
Organizer:
City convenience newspaper office
Special support:
Xx wedding etiquette industry association
Co-organizer:
xxxx
Activity content:
First, help you with your wedding-a large group wedding on May 20th.
From 1, on May X, collective wedding participants will be collected for the whole city. A group wedding will be held on May 20th.
Participating groups: low-income citizens and new citizens.
Collection form: hard and wide telephone registration, contact the civil affairs bureau and the new citizen's home.
Participation form: free of charge.
Sponsorship: wedding companies, wedding photo studios, motorcades, travel agencies, wedding venues, wedding banquets;
Person in charge: all departments of the advertising department
2, special issue -5.20, I love you and help you with your wedding.
The Economic Special Issue Department specially launched a special issue of "5.20, I love you, help you with your wedding", giving relevant suggestions to prospective couples on wedding dresses, weddings, the choice of wedding hotels and other issues, collecting excellent cases at home and abroad, and commenting on the cases of local excellent businesses; Give some suggestions on choosing home textile products, such as how to match the color of home textile products with the interior decoration style, and compare the advantages and disadvantages of various materials of home textile products. Cooperate with * * * travel agency to design routes suitable for honeymoon tourism, and design domestic short-distance tours, overseas tours, island tours and other routes for different consumption levels. There are also personalized design cases of candy boxes, guarantees and invitations, which make the activity layout more lively.
Editor-in-Chief: Economic Special Issue
Advertising support: all departments of the advertising department
Second, word-of-mouth brand recommendation
Word-of-mouth brands in various industries are recommended by the authority of Qingdao Wedding Etiquette Industry Association, and each word-of-mouth brand introduces about 300 words, so as to improve brand integrity, let prospective newcomers understand brand characteristics and pay more attention to brands in the selection process.
Responsible Page: Economic Special Issue
Content: Wedding Association
Third, commercial display.
This activity * * * involves wedding dresses, photography, jewelry, hotel catering, home, home textiles, tourism, home appliances and other industries. As an exhibitor, merchants can display their brands in a variety of ways, such as soft and hard combination, so that prospective couples can better understand brand culture, commodity prices, preferential activities and so on.
Person in charge: all departments of the advertising department
Four. Advertising preferences and requirements:
1. Title fee for collective wedding: 20,000 yuan (including title, special issue advertisement, equivalent advertisement, etc.). );
2. Group wedding sponsorship: in the form of replacement, in exchange for equivalent advertising;
3. Special issue discount: all industries implement preferential prices for activities (20% discount for news edition and 10% discount for special issue edition).
Verb (abbreviation for verb) Specific activity agenda:
From 1 and May X, industry directors will formulate their own industry planning cases according to the content and industry characteristics of this planning case and send them to their respective customers. Before May 6th, they will decide the title sponsor and sponsor of the group wedding. The organizer of the group wedding is the most important and must be completed within this week. The wedding hosting company will provide the planning case of this group wedding.
2. From May X, put up a poster every day to promote this activity; (*** 10) Hard and wide requirements: mass wedding as the main publicity orientation, supplemented by related activities;
3. Before May X, all industries must complete 2 advertisements related to this activity (subject to banners and contracts).
4. During the special issue from May X to May X, the Economic Special Issue provided at least 2 news reports and 5 soft articles for this event. The specific time economic special issue will be arranged by itself. Suggested direction of news report: the hard road of low-income new citizens' wedding (interviewing people who signed up for group wedding); Group wedding-large-scale questionnaire survey, etc.
On May X, according to the collective wedding planning case, assign the responsibility areas of each department. All departments should submit the forms of industry intervention (on-site billboards, on-site booths, etc.). ) Participate in this activity according to your own industry.
6. On May X, go to the wedding site and make relevant arrangements for the wedding.
7. On May 20th, Economic Special Issue sent reporters to interview the wedding scene, and on May 20th, 2 1 published the wedding scene report.
Six, several issues that need attention:
1, this activity takes group marriage as the main gimmick, so it is the most important thing to do a good job in group marriage. Therefore, from May 3 to 9, all relevant departments must take title sponsors and wedding sponsors as the main work orientation and must complete the sponsorship work.
2. The purpose of this activity is to enhance the influence of this newspaper, thus stimulating the advertising investment of the wedding industry in this newspaper. Therefore, in the choice of wedding sponsors, we adopt the form of replacement sponsorship, that is, they provide related items without charge, and we provide them with equivalent advertisements;
3. After this activity, a wedding column should be opened in due course, with wedding hotels and wedding companies as the main customers for subsequent interest development;
Other industries must complete their own tasks and support this activity.
520 activity planning 2 activity purpose:
1, welcome online Valentine's Day peak season, brand promotion.
2. Increase sales to give customers confidence and create conditions for pressing goods in May.
3, do a good job in customer relations (I transferred to the market in April)
Activity theme:
Welcome to May Day, Rong Sheng refrigerator discount.
Activity time:
Preparatory work:
1. Communicate with store leaders about specific operation details, mainly including price, venue, personnel and material support.
On February 20th, I made a publicity in Qinzhou market: I put up posters to cover tricycles, and on the 23rd, I put up posters at the gate of the shopping mall.
3, 22, check the inventory and site materials.
4. Refinement of unified rhetoric of activities: Kelon manufacturer "V". 1. Do promotional activities in advance, have special sales and give exquisite gifts.
Field operation:
1, an arch, two tents, two gas models of products, a "United Nations Energy Saving Gold Award" Yi Labao, and two poster boards.
2.8 prototype output: 1 special price machine 163G, 2 measuring machines 108A, 138A, 2 new products 17 1D, 186SM,/.
Activity expenses: packed tricycles (5 vehicles) in 200 yuan, transportation expenses in 50 yuan, temporary promotion in 30 yuan/day ×2=60 yuan, * * * 3 10 yuan (the venue is applied by the mall).
Activity summary:
During the period of 1, 26 sets were sold, accounting for .41.2% of the 63 sets sold in that month. The main competitor sold 47 sets in that month.
2. Fully promote the May Day peak season, and 79 sets were sold in seven days.
3. This customer took delivery of 97 sets in the month, which was the highest in history. However, due to unknown forecast and other factors, the best-selling models (290S, 163G, etc. ) It began to be out of stock on May 3rd, which affected the sales in May 1 day. There is no agent in this area, which is radiated by Nanning agent. )
4. Let the refrigerator sales in Qinzhou market have a clearer theme: energy saving, and make it sound 209S. (windfall)
5. Gained the trust of customers.
520 event planning 3 I. Event background:
Wal-Mart has grown from a small township enterprise to a world-famous "retail empire" and gradually developed into a leader of retail enterprises. Its footprint is almost all over the world, and it has won unanimous praise from consumers. Since/kloc-0 opened in Shenzhen in 1996, many supermarket chains have also opened. Now Wal-Mart's first branch in Zhengzhou is about to open. The specific activities are as follows:
Second, the purpose of the activity:
1. Basic goal: to celebrate the opening of our store and the arrival of the Dragon Boat Festival, win customers with low-priced products and high-quality services, spread the popularity of shopping malls and establish a good corporate image.
2. Marketing objectives: expand customer participation through various activities, promote sales, improve the efficiency of shopping malls, and increase corporate profits through entertainment marketing.
3. Long-term goal: increase sales, expand market share, and finally achieve the unity of economic and social benefits.
Third, the current marketing situation:
1. Market conditions: the location is around the bustling business district, and the actual competitors are large supermarkets such as Beijing Hualian Jinboda, and there may be potential competitors.
2. Product status: Most products are mass consumer goods, with a wide variety and little price difference.
3. Macro-environmental conditions: Most consumer groups are floating population, with high population density and large passenger flow. The actual demand and potential demand of consumers are great.
Fourth, swot analysis:
Advantages: Wal-Mart has a strong scale effect and great competitiveness to a certain extent. It has a highly standardized business philosophy, scientific operation and marketing, and a perfect training system by constantly upgrading its technology and buying satellites to build a strong supply chain management.
Disadvantages: large scale and huge operating costs bring greater challenges to management, and there are many problems in the development of different places.
Opportunity: At present, the development situation of retail industry is very good, and the market probability is very high. Grasping and analyzing the market is conducive to enterprises to seize the opportunity and lead a new shopping climax.
Threat: There are many realistic and potential competitive market risk factors.
Verb (abbreviation of verb) price strategy:
1, based on the cost, taking the price of similar products as a reference, and taking the slogan of "low price every day" as the slogan, we will launch high-quality and low-priced goods.
2. Give appropriate discounts to encourage more purchases.
VI. Promotion strategy:
1, comprehensive use of product mix strategy, price mix strategy, sales channel strategy and other marketing strategies to achieve the best economic benefits.
2. Keep the localization operation.
520 activity planning 4 May 20th Valentine's Day is coming. It is the hard work of every hotel to create romantic and warm programs for consumers. For many years, it has been sending roses and chocolates to decorate the venue to convey the message of this plan to consumers.
According to the operating characteristics of our villa and the consumption habits of regular customers. This year, we have made the following Valentine's Day promotion plan.
activity theme
Xx Hotel xx Valentine's Day Pink Tour
I-word duration
May 20(th)
site of activity
Main venue: xx conference hall
Secondary location: guest room sauna room
Activity method
1. Create a warm and charming love palace for consumers through romantic scene layout;
2. Set up a "lover's message board" for couples to write their love words on.
3. Distinguish the identity of singles and lovers by hanging colored light sticks on their bodies. Singles can participate in the "Couple-to-Couple Touch" activity held in the lobby (with the activity plan attached).
4. Set up a "pink couple suite" in the guest room and sauna room, cleverly arranged, and give roses, chocolates, champagne and double breakfast.
5. Sprinkle the contents of the couple's chicken tail.
Atmosphere creation:
Nightclubs:
1. The gate is tied into a heart-shaped arch with pine branches, flowers and pink snow gauze.
2. The theme of the activity is marked on the beam that enters the door.
3. Set a 4× 2m "Couple Message Board" on the glass wall on the second floor.
The hall is decorated with pink chiffon, roses and pink balloons.
Guest room and sauna room: decorated with pink chiffon, roses and pink balloons.
Advertising method:
1, leaflets: 10000 copies, distributed by yourself.
2, SMS release: 3,000 yuan.
3. Internal advertising: (including painting and computer screen).
4. Advertising text:
I'm lucky to have you.
Cherish you, and I will practice it all my life. (advertising words)
B, spring letter blooms, roses bloom, love comes, and your story begins;
Valentine's Day is coming, prepare a precious gift in Dongguan villa, then gently bring your she (he) and start meeting on this romantic day. (SMS)
C, May 20th, Valentine's Day, "Pink Couple Suite" 188 yuan, I wish you a happy Valentine's Day!
On May 20th, the single aristocrats in xx Villa "lovers touch each other", and the party is waiting for you!
Rose rain, wine candlelight, pink tour of the Lijun Club on Valentine's Day, waiting for you to participate!
Promotion plan:
1. There are eight "pink couple suites" in the guest room, each of which costs 228 yuan per night, giving 8 roses, a box of chocolates and a bottle of champagne.
2. There are eight "pink couple suites" in the sauna room, each with 2 18 yuan per night, and 8 roses and a box of champagne are presented.
3. The "Couple Cocktail" set meal is launched in the lobby of the nightclub.
4. The activities of "single aristocrats" and "lovers meet" in the nightclub lobby.
Activity arrangement:
1. Marketing Department: put the campaign advertisement before May 10;
Do a good job in creating a Valentine's Day atmosphere before May 13.
2. Entertainment Department: Before May 10, formulate the detailed rules of Valentine's Day activities in combination with the marketing plan:
Do a good job in creating a Valentine's Day atmosphere before May 13.
3. Sauna and Housekeeping Department: May 13: Do a good job in the layout of the pink couple suite.
4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.
Cost budget:
1, simulated rose: 6000 ×0.3 yuan = 1800 yuan.
2. Rose: 500 × 1.00 Yuan =500 yuan.
3. Chocolate: 100 box ×20 yuan = 2000 yuan.
4. Powdered snow yarn: 100 yard ×5.0 yuan =500 yuan.
5. Flyer: 10000 ×0.25 yuan =2500 yuan.
6. Painting: 200 square×10 yuan = 2,000 yuan.
7. Others: 500 yuan
Total: 9800 yuan
520 event planning 5 event time:
20XX May 20th
Activity theme:
Silent years-true love lasts forever
Subject description:
The theme highlights the grand theme of online Valentine's Day, in which jewelry stores send warm and romantic service wishes to customers.
Location:
Storefront and surrounding areas
Thematic communication performance:
Run through the activities and form the main performance.
Effective interactive explanation and content exchange.
All supplies are marked.
All the publicity performances.
Social influence and word-of-mouth communication.
Part II: Specific activity plan
Activity content:
I am happy when I enter the door.
On the day of the event, all former 10 shoppers presented a diamond ring worth 688 yuan.
On the day of the event, 65,438+000 colored gold rings in 68 yuan were sold within a limited time.
Send a rose.
1, table tennis exhibition
Theme: The Secret of Attraction
Award: Most Attractive Award
Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the most attractive prize.
Person in charge: on-site host
The winner can get a beautiful diamond ornament from the company.
2. Beautiful love stories
1) When "Yuan" comes.
Choose customers or owners at random and tell their first wonderful acquaintance with her (him).
Award: the most beautiful encounter award
Person in charge: on-site host
The winner can get a beautiful diamond ornament from the company.
3. The lady covers the red veil and ties the man.
Theme: Our love is so tacit.
Awards: Best tacit lover award
Organization: Four couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered to be against the law. The winner is the fastest to cancel the game and the best to play. The competition is divided into two rounds, with four pairs in each round, and the winner can win the best tacit lover award.
Person in charge: on-site host
Competition supervision: on-site customer registration or random selection.
The winner can get a beautiful diamond ornament from the company.