(1) market risk: due to the lack of very accurate market positioning and market prediction, the management ability of the exhibition leads to an overestimation of the comprehensive market ability and industry profits, leading to blind exhibition, misleading investors, leading to vicious expansion of the industry and serious consumer diversion. The industry development is not mature enough, the related services and supporting facilities are not perfect, and the national laws and regulations in this regard are not perfect. (2) Operational risk: poor employment and management lead to low operational efficiency and poor exhibition effect.

(3) Financial risk: cash flow is difficult and short, which cannot meet the daily operating expenses of the exhibition.

(4) Cooperation risk: In case of disputes and contradictions with exhibitors, the exhibitors put forward unreasonable conditions or request to terminate the cooperation.