This is generally acceptable to Wang Laoji, Jiaduobao, Sprite, Coke and orange juice, at least I have seen them all.
I'm going crazy. I searched Baidu for wedding drinks, and all the drinks that came out were sixteen reds. Who can explain to me what else to drink besides Sixteen Red?
First of all, you need to know the specific situation. Are there many keywords in your search range? Simple keywords are definitely the kind that can't be searched for you, dear. Don't worry.
In the beverage industry, what do you think is the ideal off-season marketing strategy?
1) timely launch of new products, timely launch of some new products in the off-season, can effectively cut the market share of competitors. From the perspective of creating momentum, we can strengthen the position of corporate brands in the minds of consumers. For enterprises with limited marketing budget, limited advertising and appropriate new products can achieve good influence. Nestle is good at the off-season new product surprise strategy, and can even be said to be the driving force of "off-season success". Timex, a watch brand, launched 200 new models for consumers who are sensitive to trends in the off-season, emphasizing fashion and high-tech design, which made Timex's sales increase by about 30%. (2) Discovering new consumption patterns and product uses, and discovering and guiding new consumption habits are powerful ways to tap off-season sales. Some unique consumption patterns, such as "hot drinks" in winter-boiled drinks, boiled dew, boiled ginger cola, hot coconut juice and even boiled jujube beer, are all innovative marketing patterns in the off-season. (3) Adhere to moderate promotion. Based on the principle of "input is proportional to output", some enterprises greatly reduce their expenses in the off-season. Doing so will only make the sales pressure greater and the off-season lighter. In the market of Shaanxi province, the price of a tonic wine was greatly reduced in the off-season, that is, the display fee was cancelled, which reduced the salary and commission of the staff, resulting in the decline of the display quality and the loss of sales staff. The peak season is coming, so we can't catch it. On the contrary, maintaining a moderate promotion in the off-season, especially creating strong pressure on competitors, can often achieve twice the result with half the effort. Samsung, Philips and other TV manufacturers' off-season promotion in September 2002-165438+ 10 not only brought about 35% sales growth, but also increased the sales of flat-panel products by 10% year-on-year. Most marketing experts know that it is a wise marketing method to invest limited funds in promotional activities that can attract consumers in the off-season. It is worth noting that off-season promotion cannot rely too much on simple price reduction and discount. In order to reduce inventory pressure and increase cash flow, a large discount will destroy the brand image of the enterprise and affect subsequent sales. The alternative strategy is to consider increasing the added value of products and adding some services, which will not only increase short-term sales, but also cause too much negative impact on consumers who have already bought products. (4) Strengthen and develop off-season channels. When they enter the off-season, the main channels in the peak season will shrink sharply, but other sales channels will begin to show their value. This is the off-season channel For example, bottled drinking water, in the off-season of autumn and winter, supermarkets, wholesale markets, retail stores, stalls and other normal channels have shrunk dramatically. After a cold summer, the bath center and sauna center have entered the busy season for customers. People will feel thirsty after bathing and sauna, and the water consumption is very large. If we can win most of the bath centers and sauna centers in a certain regional market, the sales volume is still considerable. The channel strategy in the off-season is nothing more than two aspects: on the one hand, we should strengthen the channels with small sales fluctuations in the off-season; On the other hand, according to the characteristics of products, develop new channels to adapt to the off-season sales of products. For example, some enterprises focus on developing urban regional markets and strengthening wholesale channels in the peak season, while focusing on developing rural markets and large institutional customers in the off-season, successfully achieving off-season sales. (5) In the off-season of market transfer, there are not only time constraints, but also geographical constraints. In other words, at the same time, in different regional markets, the off-season is different, at least to some extent. For example, some products have the characteristics of "south light and north light" and "south light and north light" replacement. A considerable number of products enter the off-season in the domestic market and the peak consumption season in the international market; When there is a low season in cities, there may be no signs of low season in rural areas or urban-rural fringe areas. China has a vast territory, spanning many climatic zones, and there is more room for market transfer. For example, summer clothes, when the north of our country enters winter, the south is still sunny. The long-term benefit of highlighting the off-season lies in sales volume. Sales volume is a periodic indicator, that is, "sales volume in a certain period". This period is as short as one year and as long as one or two months. Therefore, the off-season is only in terms of short-term interests, and there is no difference in the long-term interests of enterprises. Therefore, off-season marketing focuses on gaining momentum. What is the potential? It is something of long-term value: word-of-mouth building, brand building, strategic value, etc. These are all enterprise trends and actions that play a role in the long-term market position of enterprises. (1) The most important thing in establishing word-of-mouth is to shorten the distance ... >>
What kind of drink is "Love Like Tide" in The Happy Family?
Coffee, just a special effect of making a movie, should not appear in reality.
Can we all eat hot pot when we get married and have a wedding banquet?
What is the reason for eating? First of all, congratulations on your wedding and big day. Second, it is not easy to get together. Let's get together on a happy day.
You can do this: eat lunch outside, because marriage is very particular about lunch, and relatives and friends take time out to congratulate you on your marriage once in a lifetime. People who eat are usually very close, and they don't care what they eat anyway. Isn't it just right to eat hot pot and talk slowly? Drink at home, don't worry about the inconvenience of going home at night. Wouldn't it be better if you explained the benefits to everyone?
Marketing scheme of hot pot in off-season
The so-called "off-season" is relative to the peak season, which refers to the demand changes of the target consumer groups due to the influence of consumption habits and seasonal changes.
Many products have so-called off-season, such as drinks, food, air conditioning, clothing and so on. From the end of 10 every year to the beginning of March of the following year, the beverage market enters the off-season, product sales stagnate, cash flow drops sharply, and dealer positions are negative. Every year around the 15th day of the eighth lunar month, the sales of moon cakes are extremely hot, but after the Mid-Autumn Festival, no one asks. The same is true for clothes. The line between winter clothes and summer clothes is very clear. For air conditioners, summer sales are * * *, and winter consumption enthusiasm is frozen.
"Off-season" is really an incorrect concept, because "only weak products, no weak market". If enterprises blindly believe in the off-season and do nothing in the off-season, they will fall into the misunderstanding of marketing.
Some enterprises take this opportunity to cut all kinds of expenses, stop marketing flow, withdraw publicity advertisements, put weapons and guns in storage, release horses in the south, make noise disappear, or even stop production for holidays, which is often unfavorable to the length of enterprises.
Therefore, enterprises should completely change the consciousness of "off-season" and establish a brand-new concept of "off-season is not light". In fact, we should believe that the "market" is artificial. As long as we change our ideas and take active measures, the off-season can be completely avoided, even better than the so-called peak season sales.
Strategy 1: market transfer
In fact, for enterprises, the off-season is often only the off-season of a certain region, not the off-season of all markets. Just like the earth, on the one hand, the night is deep, but on the other hand, it is just sunny; One side is wrapped in silver, while the heat wave is rolling. The market is too big, but our products have not gone deep.
China has a vast territory, and the territory of the whole world is even bigger. Therefore, when the so-called off-season comes, we can completely transfer the market, find a market suitable for products, and even enter the international market. For example, summer clothes, when the northern part of China gradually entered the cold winter, Southeast Asia was sunny. At this time, if the focus of sales shifts, there will undoubtedly be a bright future.
After careful study, even a unified market will be different. For some special places, such as hotels, restaurants, discos, karaoke bars and other consumer places, air conditioning is open all year round, in fact, the impact of the season is not great.
If we really study the difference between off-season and peak season of products in different market regions, analyze the difference between off-season and peak season of different sales channels, and adopt pioneering marketing strategies, the negative effects of off-season will be minimized and miracles will happen.
Strategy 2: channel innovation
If a product enters the off-season, the normal sales channels will shrink, but at the same time, other sales channels will become new opportunities.
Such as bottled drinking water. With the advent of autumn and winter, supermarkets, wholesale markets, retail stores, stalls and other normal sales channels have entered a shrinking period. After a cold summer, the bath center and sauna center have entered the season of full customers-people will feel thirsty after bathing and sauna, and the first choice for drinks when thirsty is not coke, juice and so on. , but water! At this time, if the market in a certain region, such as the bath center and sauna center in a certain city, sells bottled water of a certain brand, then the business volume can not be underestimated! In addition, in some sports venues such as gymnasiums, the demand for drinks in the off-season is not significant.
For wedding products, prosperity and low tide are also very clear. Every year, New Year's Day, May Day, National Day and other festivals are the prosperous period of marriage, and product sales are in short supply. After this period, sales will fluctuate greatly. At this time, we should not just wait for the next wedding craze, but take the initiative to find new channels.
Huajia Wedding Shop, known as the "No.1 Wedding Shop in China", has opened dozens of branches all over the country, specializing in selling wedding supplies and providing wedding services. During the wedding craze such as National Day, I even have to receive dozens of couples every day, and I am so busy that I can't even move my limbs. However, there may be only a few couples every day. In this case, Huajia Xipu carries out channel innovation to find new growth points. Through investigation, they found that the couple had to go through the marriage registration office and the wedding photo studio, so they decided to combine channels to set up a product exhibition hall in the photo studio and carry out one-on-one publicity and promotion in the marriage registration office, so as to maximize the market potential.
Strategy 3: product innovation
The pointer changes with the season, according to the new demand, carry out product development and innovation, and develop a suitable ... & gt
What did Louis Koo drink on the beach in 2009? 5 points
That's Pepsi. . Louis Koo is the signing spokesperson of Pepsi. . You can't drink similar drinks from other brands in public (including filming). . . Of course, it is ok to drink it secretly. . Like drinking secretly at home. . Hey hey. .
I have kissed a Russian girl before, but can I marry a China girl now?
The national tobacco custom requires the owner's permission to smoke when visiting family members; Don't smoke, knock on cigarette ash and throw cigarette butts; When handing cigarettes, avoid handing one separately, but hand it to the cigarette case; You can't light three cigarettes with a match when you light a cigarette, and you can't take the cigarettes that the other person has lit when you borrow a light. At home, if a guest comes to visit, if he smokes a cigarette barrel, the owner will pack the cigarette barrel with shredded tobacco and hand it to the guest. Our dining etiquette In terms of eating habits, people pay attention to a large amount of material benefits, rich in oil and strong in flavor. They like sour, spicy and salty food, and prefer fried, fried, roasted and fried food, especially cold dishes. Generally speaking, their food is the roughest in the world. Generally speaking, pasta is the main food, and they like to eat black bread baked on rye. Besides brown bread, famous specialty foods include caviar, pickled cucumber, yogurt and so on. When eating fruit, they don't peel it. In terms of drinks, people can drink cold drinks well. Vodka, a strong liquor with the characteristics of this country, is their favorite wine. Besides, they also like to drink a drink called "Gowasu". People use knives and forks when eating. They are forbidden to make noise when eating, not to drink tea directly with a spoon, and not to let the tea stand upright in the cup. Usually, they only use plates instead of bowls when eating. When attending a banquet, participants should praise their dishes and eat as much as possible. People put their hands on their throats, which usually means they are full. Most people eat at home and only go to restaurants during their lunch break at work. In the event of a celebration or wedding, residents are usually in the hotel and invite people to pay. Friends get together in a family environment. Guests usually bring small gifts (cakes, wine) and flowers to their hosts. In the history of tea drinking, tea was introduced directly from China via Siberia, and this process was not mediated by western European countries. According to some history books and encyclopedias, people first came into contact with tea in. At that time, Vasily Starkovs, a noble as a friendly messenger, was ordered by the czar to give Mongolian Khan some purple skins, and the gift that Mongolian Khan gave back was 4 putts (about kilograms) of tea. After tasting, the tsar fell in love with this drink, and this kind of tea was grandly boarded in the palace hall, and then entered the aristocratic family. From 65438 to 1970s, Moscow merchants began to import tea from China. Judging from the form of drinking tea, people in China always drink tea with a cup of fragrant tea and drink it slowly; When people drink tea, they will be served with large plates of cakes, scones, pies, sweet bread, biscuits, candy, jam, honey and so on. From the functional point of view, China people drink tea mostly to quench their thirst, refresh themselves or entertain guests; Tea drinkers often supplement or replace one of the three meals. Judging from the varieties of tea, people in China like to drink green tea, while others like black tea. Interestingly, black tea is "чёрныйчай" in Russian, which literally means "black tea". The reason why it is called "black tea" seems to have a logical reason: first, black tea is black without soaking in water, and both of them like to drink tea, so is thick black tea. Judging from the taste of drinking tea, people prefer sweet tea. When drinking black tea, they are used to adding sugar, lemon slices and sometimes milk. Therefore, in our tea culture, sugar and tea are inseparable. People use спасибозачайсахр. From the specific way of drinking tea, people drink sweet tea in three ways: one is in tea. The second is to bite a small piece of sugar and drink tea in your mouth; The third is to watch sugar and drink tea. I don't put sugar in my tea or mouth, but I watch or think about sugar and drink tea. The first way is the most common, the second way is mostly accepted by the elderly and farmers, and the third way often means no sugar. People also like to drink sweet tea with honey instead of sugar-чайсмёдом. In rural areas, people like to pour tea into small saucers instead of tea bowls or teacups. They hold the saucer horizontally with their palms, put a mouthful of honey into their mouths with a tea spoon, then stick their mouths to the edge of the saucer and suck tea noisily. Marriage custom (1) Traditional marriage custom: In ancient Russia and feudal times, people's marriage was strictly restricted by social class, and nobles were encouraged not to marry civilians or serfs. Men and women must obey their parents' orders and matchmakers' words when they get married, and their children are unmarried. /kloc-after the development of capitalism in the second half of the 0/9th century, the atmosphere of marital autonomy gradually spread, but the influence of traditional marriage customs still exists, especially in rural areas. The ancient wedding customs have national characteristics, but the wedding ceremony is very complicated and grand, and its process is roughly divided into five parts. The first is matchmaking. Before the October Revolution, every township had a professional matchmaker, who made a living as a matchmaker, and most of them could talk ... >>