With the development of China's economy and the improvement of people's consumption level, jewelry is becoming another consumption hotspot of China residents after housing and cars. At present, China has become one of the most important jewelry producers and consumers in the world.

According to the data of the Analysis Report on Market Competition and Investment in Jewelry Industry released by Prospective Industry Research Institute, the total diamond transaction in China in 20 14 was less than 6 billion US dollars, accounting for less than 8% of the total jewelry consumption in China. With the trend that more and more young people choose diamond ornaments as wedding ornaments to replace the traditional "three gold ornaments", the proportion of diamond ornaments in wedding ornaments is gradually increasing.

Judging from the brand competition pattern, China's diamond jewelry is highly dispersed, and the market share of the top ten brands is less than 20%. Hong Kong/domestic brands have more advantages in market share. Chow Tai Fook and Lao Fengxiang, as the top two in the market, accounted for 5.7% and 5.4% respectively in the domestic market in 20 15. Other local brands (Zhou Shengsheng, winning number jewelry, Lukfook Group, Zhou Dasheng, etc. ) With gold as the main category, they have now expanded their channels nationwide, with a current market share of 65,438+.