Yifeng Pharmacy has always been an enterprise that I pay close attention to and respect. Now, it has been performing on the stage in Nanchang for some time. What is stage expressiveness? As an ordinary medical retail manager, the author made a good judgment by synthesizing all kinds of information collected. Please forgive me if there is anything wrong with the following. First of all, in terms of brand promotion, Yifeng Pharmacy, with Yifeng stage activities, surprisingly low prices, meticulous and professional management and rapid network expansion, quickly gained a place in the hearts of Nanchang citizens and was widely recognized by the people and the industry. From this point of view, Yifeng's action in Nanchang is in line with Yifeng Capital's operation strategy and is successful as a whole. Secondly, in terms of management, the detail management that Yifeng Pharmacy has been adhering to continues to play an important role in Nanchang and is recognized. Personally, I think Yifeng pharmacy can take Nanchang medicine retail as the first in management. Especially in the field management, such as display, health, personnel, promotion and so on. Third, in terms of price strategy, Yifeng continues to play the role of the fuse of price war. In Nanchang market, people will not go straight to happy people if they buy commonly used brand drugs. Yifeng Club is the first choice. Of course, this also led to several consequences. First, it is a headache for suppliers and it is difficult to continue cooperation; First, you can only buy a box at a low price, which has long been suspected of "playing tricks on" the people; Third, it seriously disrupts the market, attacks it in groups, and suffers from words, which is not conducive to brand building to some extent; Fourth, the positioning of enterprises is vague. Often, a large group of old ladies and men queue up to buy specific drugs, but they leave after buying them, because sometimes matching sales is not so effective. Fourth, generally consider the performance of business performance. According to the feedback from all parties, Yifeng's most profitable store in Nanchang is the head office on Qingshan Road, with a daily sales of a little over 10,000, followed by Ruzi Road, with a daily sales of about 5,000, while the newly opened Mazhuang store has an area of 300 square meters and a monthly rent of about 30,000, but its daily sales are only about 3,000. Other daily sales are around 3000. Excluding the cost factor, Yifeng's single-store daily sales in Nanchang are still ok. Moreover, due to the price factor, Yifeng's comprehensive gross profit margin in Nanchang is estimated at 16%-20%, so it is very difficult to make a profit. Of course, Yifeng must occupy Nanchang and succeed before entering the Jiangxi market. Judging from the current situation, Yifeng has great development opportunities in Nanchang. First, because there is a gap between local cheap pharmacies in Nanchang and Yifeng in management and marketing methods, Yifeng will soon become one of the mainstream of cheap pharmacies. It is reported that due to the impact of foreign giants on Nanchang's pharmaceutical retail market, the sales of a well-known brand of cheap pharmacies in Nanchang have dropped by about 20%. And several other domestic parity giants have a flat performance. This can be seen. Second, due to the entry of large-scale cheap chain pharmacies in China, many single cheap pharmacies in Nanchang have been strongly impacted, and their profitability has declined, which is in jeopardy. At the same time, due to the strengthening of the management that wholesale enterprises must issue tax stamps, the operating costs of single pharmacies have risen, making it more difficult to survive. As a result, Yifeng can get the opportunity to expand rapidly again. Third, with the further integration of the market and the further improvement of Yifeng's network layout, Yifeng's business performance can be greatly improved. This laid the foundation for deepening the Jiangxi market. However, time will not be too far away and the opportunity will not turn back. Whether Yifeng can catch it remains to be seen!