1, brand positioning: Helen Piano is the first listed piano enterprise in China, a well-known piano brand in China, a modern fully numerical control assembly line factory, the top three in the world, and the fastest growing piano manufacturer in China.

2. Price: Helen Piano's product line covers high-end pianos from entry level to professional level, and the price is relatively high, but Helen Piano also has products with high cost performance, which are suitable for different levels of consumer demand.

3. Brand awareness: Helen Piano enjoys a high reputation at home and abroad, and is favored by music lovers and professional performers, and its brand awareness is also high.