Brand wine is also called custom wine and development wine. The main modes are backdoor egg laying and outright underwriting. Laying eggs by backdoor-The brands of liquor products are not the same as the producers. Brands have no production lines, and they produce their own products through the producers' production lines, and the design and sales of liquor bodies are all completed by brands. Buy-out underwriting-Liquor enterprises have well-known trademarks and sell the right to use the trademarks to wine merchants. The wine merchant is responsible for the whole process from wine body design to sales, and the winery is only responsible for the production according to the requirements of the wine merchant. For the industry, brand wine has a big basket of scolding and a big basket of praise. Ordinary consumers have different views on brand wine: those who have eaten brand wine are hard to blame. People who have enjoyed the blessing of brand wine have a good reputation.