The first point: the start of self-organization.
As we all know, from the beginning of WeChat group, we are called the group owner, and the group owner is equivalent to the initiator. In Weibo, we used to call it micro-group. Micro-groups also have group owners, and QQ groups also have group owners. These three owners are different. Let me first talk about the difference between these three groups of owners, that is, the self-organizing sponsors in the Internet. Further, it is the moderator of the forum, as well as self-organized small communities such as animation. This evolution is all on the Internet. The initiation of self-organization must have one of the most important attributes for customers, that is, those customers are in a platform, and those customers are either in forums, online or in post bars. Such a platform makes self-organized parties * * * *. This provides a good condition for the group owner to launch this thing. For example, QQ groups are all QQ friends.
Speaking of sponsors, I know that many people will launch for different purposes, some for networking, some for interest, some for making friends, that is, social chat, some for making money, and some for discussion. Discussion is a spontaneous behavior. What are the core values? After building a group, it became a group owner. We say that the group owner on the internet is a very interesting role. He is neither a power owner nor a leader, but this group owner can still gather some people in the initial stage and let it organize itself. The question of who is the initiator and who is the group owner is very important. Because of the initiation of self-organization, who is the group owner and who will organize this matter, he is an origin of whether this organization can succeed, or who is the initiator and why.
Another situation is that he doesn't quit the group either. He stays in this group, in this self-organized group. He will observe and see if this group can bring him value. If after a period of observation, this self-organized group can't bring him what he wants, he will make trouble in this group or don't care whether he will kick out of this organization. His sense of belonging is very low and his stickiness is not strong.
The second point: the core of value.
The core of value lies in that it may be formed by other people in the group after the value core of the organization has shifted, but when the original intention of the organization itself is started, and the strong relationship between the group owner and the original group owner, for example, sometimes the value core of this self-organization is sharing, or the value core of this self-organization is making money, doing projects or learning. What is the value attribute? It determines how this self-organization will operate in the future, or how to go on, and what the value core itself is, which will attract or continue to follow this value core to unite this group.
The third point: a sense of belonging.
A sense of belonging means that when we are dragged into a group or the core members of an organization are admitted, they will feel a sense of belonging. The first sense of belonging is based on their trust in the group owners. We found that some WeChat groups will have a lot of reasons to quit after they go online. The main reason must be the lack of sense of belonging to the group owners. The owner has no way to attract him. He doesn't think this organization will bring him any value. At this time, there will be the first wave of quitting smoking. How to judge this sense of belonging? As we all know, belonging is a kind of submission. Ownership itself is the owner of the group. On the surface, it is for the group owner. Actually, he belongs to his own values. A sense of belonging means that everyone wants to be in it, such as Daniel.
How to judge the strength of belonging? This is a self-organization. If an organization member is very willing to share that he is a member of this organization, taking the organization's logo as his own label shows that he still has a certain sense of belonging. The strength of the sense of belonging lies in whether the stickiness and value attributes of the organization really match the values of these people, which depends on the gradual evolution of the organization.
Why can a group of 200-500 people do well? It is entirely possible to do it well. Some organizations define rules or definitions of ownership, requirements and obligations very clearly when designing. Now in many groups, we find that there are many group rules. What is the concept of group rules? If the group owner sends it out, no matter whether the group members recognize it or not, if the organization itself has no requirements for it, there is no way to evaluate the sense of belonging of these group members. That is to say, as the team management of WeChat, if 150 -250 people are classic, we can manage such a self-organization upper limit. If we study the self-organization of mobile social interaction, then we will not stick to the traditional 40-person team management theory.
Therefore, a good self-organization must have a good initiator's starting point and a clear value core, so as to generate a good sense of belonging and attract those members with the same values to coexist with the organization for a long time. This is particularly important in self-organizing design. The stronger the stickiness, the stricter the rules for entering the organization, and the greater the test and stickiness for group members.
The fourth point: organizational structure.
The structure, number of people and hierarchy of an organization, especially how to design it in self-organization. Take WeChat as an example, there are 500 people and 200 people. This structure seems to define the most unit organization. Then why is the next group of 40 people set to 40 people? Because we know that in the traditional management theory, 26-36 is a small group with the best self-organization form. The traditional management theory is that one person can directly manage 6-9 people, which is also the smallest basic unit of a small organization. As a team, the self-organization form generally does not exceed 36 people. As we all know, in a team trust, the maximum number of people will be limited to 36. You can review or refer to the design of the cross, because the cross will cap 26 people, which is one of the organizational management and team management after many years. Is the status of the 40-person WeChat group intentionally set by Tencent? I think the use of this software must be scientifically demonstrated. Many people think that 40 people are not enough. There are hundreds of people now, and you will find that hundreds of people will go to two extremes. The first extreme is good. People with valuable attributes will think that 100 is not enough, because this is the management on the mobile Internet, and we will also find that the group of about 200 people is consistent with one.
Or is it because the organization came into being first, and then the influence in it gradually formed naturally? There must be an unnatural attribute in this, that is, in a group, everyone enters a self-organization based on values, and then naturally exerts influence. In this process, the group owner plays a very important role, that is, whether the group owner can influence or serve the core figures of the influence center in a short time.
Next, let's talk about the hierarchy in the self-organizing structure. We know that mobile social networking is becoming more and more decentralized or flat, but the organization itself must be hierarchical, because if it is flat, flat to 200 people, flat to 500 people, or even flat to 1500 people, 3,000 people, you will find that there is no way to manage it. If we say this state, it is the first level. Just like this group, Brother Xing, as an energy subsidiary, can bring more than N influential people here as a way to spend a certain amount of time and inspiration. I believe this is also the success of this group so far.
How to extend the second level is how to manage more structures outside the core management group, that is, the second and third levels of its structure. Theoretically, everyone depends on this kind of transmission, and if everyone continues to manage at the first level, they can manage to the infinite level. This is the concept of WeChat group or self-organizing communication. In the traditional team management, the cross society in the world is also very large, and N flat small units are used to manage self-organization.
The fifth point: the center of influence.
The center of influence in a group, we believe that there will be an influence center in a group. People are divided into groups, and people are divided into groups. It is such a concept that the center of influence must first come from the group owner. Then it comes from this group, that is, how many influential people are active in the organization. Because of the different nature of groups, there are no more classic cases. Are there any core personnel in the self-organization I think this core layer should be formed. I've been thinking about this problem. If a core layer is formed, a group of 200 people, with five people as the core, it is not in line with the form of self-organization, in which everyone is equal, relatively equal is open and equal. How is its core layer formed? Its core layer is formed by people who are willing to follow the key rules of self-organization and influential people making contributions at the same time, which naturally forms the core layer of this group, that is, the person with the strongest sense of belonging becomes the core of this group.
If there are influential people in a group, or people with influential energy, we first assume that a group, that is, people can interact with each other. Without this premise, there is no way to form stickiness, that is, if the social influence between people disappears in the organization, there is no way for the organization to interact, because the vitality of the organization lies in people's activities, and the vitality of the group also lies in the value sharing of group members.
In addition, it is also the owner's rigorous attitude towards this job and his own efforts on it, which also touched me, or influenced me. After influencing me, I helped attract many friends, and many of my own friends came in. I also cherish such a group of 500 people. After all, many groups have choices, so it is meaningful for such a 500-person star brother to do this. I suddenly found out here that a person's influence is not because he has money, strength and aura.
What do we mean by influence? It can effectively influence the ability of influential people, but such influence is still very realm. Can an ordinary little girl or waitress influence a big entrepreneur or a person who feels good about himself? Facts and results have proved that it can be done completely, because its influence is not professional and beneficial. He used his labor or dedication, or passion, or his own body.
The formation of a self-organization seems to be an influential person, but it is not the core keyword of this self-organization. It can only be said that influential people must be important members, but influential people do not mean that this self-organization can go on. Why? If he doesn't contribute to this group, everyone has no sense of belonging to him, while other groups communicate and share the same values, which will form this group, the core of this self-organization What is the key to self-organization survival, or the continuous provision of its value core?
Sixth point: interest-driven.
A self-organization, we know that some self-organizations in the world are very successful. There is no interest relationship between them, and the self-organization without interest relationship has developed very well for a long time. At present, there are very few successful cases of non-profit self-organization in China. Let me analyze it for you.
Because of China's past 30 years and China's past, including the next 10 years, I think competition is still a big background for China people to survive and live. The most basic condition of this background is competition, because competition is the most important for our nation or the environment in which we live, and everyone will be lurking. Profit-driven remains the core of all values. Why is commercial interest our first choice? It is not dreams that determine our future, but the speed of competitors or people in the same industry. Later, I changed my sentence and said that it is not our dreams that determine our future, but the speed of people in the industry who share our dreams. You will understand this when you see Ma Yun and Ma Hua Teng.
So it seems that I really have interest-driven value in the future, and then I will be like how to use value to create interests and what kind of values to create interests, that is, gentlemen love to take the right path, how to create commercial interests and unify values, which will become a trend of China's self-organization development in the next decade, or it represents the majority. What are the effective rules that support this core? What kind of rules can make this self-organization develop continuously? We say equality, but not necessarily because some unequal self-organization develops as usual. The definition of equality is broad, but it is not the core. In a moment, I will talk about self-organization driven by interests. In this kind of self-organization, interest-driven may also be the value core of some self-organizations, but in any case, the value core should be clear and clear. For example, we can set up an interest-oriented self-organization, such as car clubs and fishing parties. You will find that such self-organization also exists and can exist, but it is extremely difficult to move to a very important position in the group. Most people can't put stakeholders on the top, such as marketing, or projects, or company teams, or important industry resources in the industry.
Therefore, we say that it is the key to establish a good self-organization and operate its value model quickly, and its return on commercial interests.
Such excellent people, in order to organize competition with the company, still have to run quickly. Why? Because in China, where resources are still limited, population is large, industry is developing rapidly, products are updated rapidly and technology is developing rapidly, again, speed and competition are the main driving forces that determine our life and work, so we have no choice but to run faster.
Seventh point: the speed of time and cash flow.
First of all, the advantage of self-organization is that you are a competitor, because he joins your group and your organization. If your organization takes up his time, he doesn't allocate more time and energy to other organizations. In other words, organization is also a possession of time, energy and sharing. In this case, the society is very fair and open, and you will find that if you can't continue to provide value in the group, he still has to leave, or he has to jump to the group that he thinks has contributed the most to him.
Therefore, the resource aggregation mode of group organization and self-organization is equal to effective and efficient organizational resources, which can realize benign business development. This is an aggregation mode in self-organization. I said that if we can provide business for * * * and provide core attributes of values with commercial value for * *, then I believe this organization will develop rapidly. The symbol of its development is its contribution to commercial interests. We find that if a group can produce benefits and this benefit can be realized quickly, this group will develop rapidly. This cash cannot be said that when an institution is strong, there is no return and no commercial interest.
Self-organized life also implies the combination of online and offline, as well as the interaction, sharing, communication and offline assembly within the organization. Nowadays, many self-organizations are based on a sense of values and belonging, but also can realize life, which can be close to the extreme, making people inside feel that they have taken up a lot of time.
Eighth point: resource aggregation mode.
You will find that at present, WeChat group is the most efficient tool for resource aggregation, that is, aggregation itself is not a problem, and now Internet socialization has solved these problems. What is difficult is the benign operation of your organization after resource aggregation. There are several indicators for this kind of benign operation. The first is whether it can have the same business values, and the second is whether it has a quick return on business interests. Third, whether the effect of polymerization can be amplified is the fission of resource integration.
How to get 1+ 1 >:2 after resource aggregation. Thus, this is the problem of how to realize resource docking or commercialization of docking resources. This problem is not simply a question of someone realizing commercialization. For example, why does advertising behavior not work in WeChat group or self-organization? That's because advertising itself has realized its own commercialization and failed to realize the concept of * * * winning in group organization business. If you are selling an extremely cheap product, such as a red envelope, products similar to red envelopes are popular in groups.
Finally, the ninth point: the evolution form of self-organization, or the life form of self-organization
If pure commercial self-organization is still called commercial organization or commercial organization form, it doesn't mean that commercial organization can't exist, but in the mobile social self-organization form, the more advanced stage is its life, and self-organization has completed the unity of value and commercialization. If it can be realized again, it will become a great self-organization and also the goal and direction of our development. Conversely, if we judge whether a group or a self-organization is successful in the current social environment from the results, there are several criteria. First, how many people don't quit the group; Second, how many people are involved; Third, how many people get the results; Fourth, how many people are happy. If these four indicators can be achieved, we say that this represents the future and trend of the development of social self-organization forms.