Recently, our reporter made a special trip to interview Jiangxi Tongxin Niang Management Co., Ltd. and China Tongxin Niang Manicure International Chain Headquarters.
Ms. Tao, chairman. At the age of 43, she is very easygoing and likes to wear cheongsam. She has both the maturity and wisdom of a professional woman and the confidence of a modern urban woman. In front of the reporter, she opened her mouth and fondly recalled her growing experience and struggle. When the topic cut into nail art, a bright light flashed in Tao Lanxiu's eyes. It can be seen that she has invested very deep feelings in this industry.
The beauty of dreams, golden phoenix flew from the countryside.
Tao was born in an ordinary rural family in Xinjian County, Nanchang City. Since childhood, she has been a very beautiful and brave girl. When I was a student, Tao was very good at Chinese and English, and she was the top among liberal arts students.
In middle school, the school organized a speech contest, and Tao enthusiastically signed up for it. At that time, all the students involved gave speeches with manuscripts. Different from them, Tao's speech has no manuscript, and it is completely improvisation. She made a wonderful speech, the theme of which was my dream. She won the first place in the school and was highly praised by the headmaster. Teachers all appreciate Tao Lanxiu's courage, confidence and calmness.
After graduating from high school, due to family poverty, Tao directly took part in the work. She used to be a worker and a small boss herself.
Tao also set up stalls when he first entered the society. 1992, she followed her relatives to find a job in Xiamen, Fujian. After searching for a long time, she didn't find the right one. Tao's uncle urged her to set up a stall. "The cost of setting up a stall is very low. If you do well, you can earn one or two hundred dollars a day! " One or two hundred dollars a day is an attractive figure for Tao Lanxiu, who has just entered the society. So under the influence of her uncle, she also bought some small bags, scarves, girl ornaments and other things from the wholesale market and set up stalls in the street. However, due to some unknown reasons, Tao's stall business was very poor, and she didn't sell a few things for a whole month. This made her very depressed.
Later, she summed up the problem seriously, changed the position, adjusted the source of goods, and improved the aesthetics of the goods. Sure enough, business improved a lot in the second month, earning hundreds of dollars. This experience is still fresh in Tao's memory. It taught Tao a truth: only by working hard, treating customers sincerely and constantly innovating business ideas and methods can we really do a good job.
During that time, she worked as a waitress, sold vegetables and fruits ... but it didn't go well. She also feels that those jobs are not her real passion. At the most confused time, she met her life mentor, that is, her later lover, Mr. Lin.
Mr. Lin is a very famous local beauty expert in Xiamen. He told Tao that manicure is a promising industry with great potential. Tao is also convinced that "everyone has a love of beauty." With the improvement of living standards, women are more and more brave in pursuing beauty. Tao made up his mind to learn nail art from Mr. Lin seriously. At the same time, she also studied hard from other nail teachers in Xiamen. Gradually, Tao mastered the exquisite technology. With teacher Lin's encouragement and support, she bravely returned to Nanchang and started her manicure career.
The beauty of career, the interpretation of personality charm with heart
1998, Tao opened his first shop in Nanchang, next to the Peace Hotel. At that time, the main business of the shop was selling nail products of brands such as Lai Shi, rossland and Meteor Beauty. However, after the hard development and sales of pottery companies, these manufacturers delivered goods at random, which led to the chaos in Nanchang market and seriously damaged the interests of pottery companies.
At this time, Tao deeply felt that it was not a long-term solution to be someone else's product agent, and she had to build her own brand. As a result, she began to transform, specializing in the field of nail services. She named the store "TXN" with her initials. Considering the convenience for consumers to remember, she also gave the store a Chinese name with a traditional cultural charm-Tong Xin Niang. When the child bride's first shop started to do nail service business, due to lack of experience, there were few customers, and the door was almost deserted every day. There are no customers, no technicians, and I don't know how to solve the after-sales problem ... A series of cruel practical problems are testing Tao Lanxiu.
However, the stubborn and unyielding Tao did not bow in the face of difficulties. When she found the crux, she resolutely carried out rectification. Without customers, she worked tirelessly to personally lead the clerk to distribute leaflets and do activities in the surrounding communities; Lack of technical personnel, she spent a lot of money to hire, in order to recruit skilled technical personnel, she did not hesitate to spend more than 3000 yuan to hire.
"At that time, the wage level in Nanchang was very low. My brother graduated with a doctor's degree, only 800 yuan a month. At that time, I dared to spend more than 3000 yuan a month to hire a technician. Think about how determined I am to do my career! " Tao Lanxiu told reporters firmly. "You must have a sense of being ahead of the times, dare to be the first, and from the point of recruiting people with high salary, you can see that I will succeed in doing things and there must be something extraordinary!"
Soon, under the careful management of Tao, the first store turned a profit and the business was very hot. Crowded at the door, customers wave after wave, almost broke through the threshold. Looking at the results of his own efforts, Tao added more motivation to move forward.
Being the first person to eat crabs and being brave in innovation is the "secret book" for the smooth growth of ceramics. The success of the first store boosted her confidence. Soon, she thought of opening a chain store to expand the scale and brand effect. The second store, the third store ... one after another, Tao opened seven or eight stores in one breath. Seeing that Tong Bride's business is particularly hot, some investors, even customers, have asked to join this brand camp. Up to now, Tong Xin Niang has opened 17 stores covering Nanchang, Pingxiang, Fengcheng, Jiujiang, Ruichang and other cities.
Talent is the key for enterprises to win. In the process of making the cause bigger, Tao Lanxiu deeply understands this truth. Therefore, from beginning to end, she has made great efforts to recruit, retain and attract people. The wages of technicians of children's brides are much higher than those of their Nanchang counterparts. Employees with an average monthly salary of more than 6,000 yuan, good skills and good performance can even reach 30,000-50,000 a month. The aunt who cooks in her company, because of her good food and dedication to her work, Tao gives her a year-end bonus of 20,000 to 30,000 yuan in addition to her salary. Like some excellent front-line employees, Tao gave up the year-end bonus of up to 654.38+10,000 yuan.
"Rich is scattered, rich is scattered"-it is under this generous employment concept that Tao has attracted a group of top managers and nail technicians, closely surrounding her.
In order to make the enterprise stronger and bigger, Tao designed a more encouraging system-the enterprise partner system. Childlike