The media is the communication media ",which refers to the carrier of information dissemination, which can be a non-governmental organization or an official organization. Communication channels include paper (newspapers and magazines), audio (radio stations), video (television, movies) and modern network (computer video).
Cultural media is the combination of culture and media industry. With the help of modern means of communication, cultural exchanges and exchanges between different cultures are carried out through the media.
Cultural media companies are teams and business entities engaged in the cultural media industry, and generally have the nature of legal persons. They use modern means of communication to spread culture and communicate between different cultures. This field is a mixture of culture and related communication expertise, which is displayed to the world through newspapers, magazines, audio broadcasting, video and television, movies and the Internet (computer video). Therefore, its field is not limited to television, internet, or even broadcasting newspapers, and it can become a media. Generally speaking, it is a marginal discipline, which can promote global integration to some extent, but it will bring some negative effects on some weak cultures. So the media should have a sense of social responsibility. To be exact, the social responsibility of the media includes political responsibility and moral responsibility. The mainstream media can grasp the orientation from the height of stressing politics and safeguard the overall situation; Only by examining the problem from a political perspective can we distinguish the main contradiction from the secondary contradiction; In the face of complicated news that reflects various social situations from a political perspective, we can stay awake, sort out emotions, express real social demands and carry forward the main theme.