With eight years of experience in operation and management, and thousands of activities organized and planned, Century Jubilee Club summed up five core issues in the development of wedding companies. Only by solving these five core problems and making breakthroughs can our cause develop sustainably.
Positioning of wedding company
What exactly does a wedding company do? What is the profit model of the wedding company? Where is the sustainable development space of wedding companies? These three problems are to solve the survival problem, profit growth problem and sustainable development problem of wedding companies. Many wedding companies have not considered this point deeply, and they have taken this point into account when positioning the company. If the company is positioned, how can the wedding company publicize it? That is the wedding planning in the eyes of consumers. In fact, the wedding company's current business often involves part of the celebration business, and even the film and television creative planning business. Therefore, this century has positioned itself as a celebration company, thus suddenly opening up the scope of products and services, and expanding the celebration business and film and television creative planning for the future.
Regarding the sustainable development of festive companies, most wedding companies consider increasing customers, which greatly restricts the sustainable development. If the company's development does not grow every year, it will gradually lose the motivation to start a business, so it is necessary to start with the profit model and cultivate new profit growth points. By locking in customers, expanding products and forming continuous consumption or repeated consumption, the company can meet the problem of sustainable development.
Management problems of wedding company
A few years ago, themed weddings became popular. Every wedding has made great efforts in planning and creativity, either grand or gorgeous, but these plans have not really considered the feelings of the newcomers and guests. Obviously, we have complicated the wedding, which is a misunderstanding and makes the outside world mistakenly think that only a good planning can make the wedding company succeed.
So, what should we do for the wedding? Since 2006, we have seen many wedding companies in the country quietly disappear in the market. Of course, there are many reasons for the disappearance, but the key factor is poor management. First, the internal management of the company, second, the management of the integration of external resources, and third, the service management of event planning is not in place. Most entrepreneurs set up their own wedding companies with temporary passion in the early stage of their business, but they can't keep their wedding companies developing continuously because of the lack of systematic management and service system.
At this point, 2 1 Century Jubilee Club is a very corporate operation and management, which forms a human resource management system internally, stimulates employees' enthusiasm for work, forms a complete workflow in matters, has complete work norms and service standards, and has a good cooperation system in external resource cooperation as a guarantee. In the management process, it is proposed that everything should be conducive to management. Therefore, the development of the company has been carried out in an orderly manner as planned, which is also the core factor of the sustainable development of the Jubilee Club in the 2 1 century. Therefore, it is an urgent problem for many wedding companies to establish and improve a good and perfect operation management system.
Planning and management of festival activities
It is particularly important to make a good plan when taking orders in the early stage of holiday activities. How to attract customers without increasing workload and revealing specific plans is a science. In the course of eight years' operation, Century Jubilee Club has summed up a complete set of orders, which is also an important reason why ordinary wedding companies cannot continue to operate. In the course of its operation, the Millennium Celebration Society standardized these seemingly unmeasurable things and formed a standard process.
Event planning needs innovation, continuous innovation, the same festival activities, and the improvement of customers' aesthetic vision, which puts forward higher requirements for the planning of festival activities, but innovation can not be divorced from the root. This is the demand of guests, considering their feelings, and achieving the expected effect through limited budget. However, ordinary wedding companies rarely communicate with guests the expected effect of holiday activities. Because there is no evaluation standard, after the holiday activities, all kinds of service complaints make the wedding company miserable, but the Millennium Festival Society can rarely avoid this.
The organization, implementation and service of festive activities are also the highlights of word-of-mouth publicity, which is why ordinary wedding companies rarely recommend customers, and most of the customers of festive clubs in this century are from old customers. In the process of on-site activity execution and service, it is necessary to integrate the recommended service elements, on the one hand, to improve customer satisfaction, on the other hand, to improve the conversion rate of customer recommendation, which will naturally reduce the pressure brought by business expansion.
Xiqing company brand maintenance
Establishing and perfecting a good and perfect service system is the eternal theme of an invincible festive society in this century! This is also an important factor in the formation of benign publicity of word-of-mouth effect.
As the long-term development of Jubilee Company, Jubilee Company still needs to carry out continuous brand promotion and maintenance, and brand promotion and maintenance, on the one hand, should be achieved by improving services, on the other hand, it is more important to spread through the media. The so-called media communication is not a simple advertising, but a continuous transmission of the company's business philosophy and service tenet to customers through the media or other channels. In addition, it is also an important way to promote the brand by constantly reporting the company's festival activities through the media. Of course, in the process of operation and management, the Millennium Club summed up a set of plans for opening, service and festival activities, as well as reports from key figures of the company, which spread rapidly in the region.