For the candidates who take the art examination of choreography, the setting of advertising creativity is based on the innovative thinking ability and great potential of choreography as the employment standard. Therefore, in the actual exam response, students who write and direct art exams need to learn from them in a targeted way, and focus on cultivating novel story writing ability, visual thinking ability and accurate lens combination ability in the preparation process in order to achieve satisfactory results in the exam.

Excellent examples of advertising creativity

Mark's story

In the control tower of a space center, the young man Mark stared at the display screen in front of him. Suddenly, two moving targets appeared on the display screen at the same time, and two flying objects flew closer and closer, which was in danger of head-on collision. Mark was in a hurry, staring at the display screen and scrambling to operate the keyboard. However, the flying object still flies closer and closer, as if it were programmed. Finally, the tragedy happened, and the fire of the impact reflected the whole control tower. But at the moment of the tragedy, Mark was like a different person. He clenched his fist excitedly, and an uncontrollable ecstasy crossed his face. At this time, the following subtitles appear on the screen:? Mark, a former video game programmer? . Advertising language:? You can change your boss, but never change your major. ? (Recruitment website advertisement)

Support (sb) secretly.

This is an ordinary residential building. On the stairs, a new young man hummed a ditty and hurried downstairs. Suddenly, the light on the stairs went out, because it was night, and the corridor was suddenly dark. The young man accidentally bumped into something and fell down. Just then, he heard the sound of opening the door in the corridor. Because he can't see anything, he asked. who is it? Do you have a lighter or flashlight? The other party didn't answer. Because the other party couldn't see the young man, he asked the young man if he wanted to go downstairs. The young man answered yes. The other party said in a friendly way: Come with me. Be careful. ? In the dark, the young man followed each other step by step and went downstairs. Open the stair-door, and the light from outside shines in. The young people dusted themselves off and thanked each other. Thank you. I really can't see for a minute. ? The young man realized that the other person was blind, which made him stay there? Advertising language:? Learn to see. ? (Pay attention to public service advertisements for the blind)

How to carry love through to the end

At night, on the streets of Paris, a young man stood downstairs in a residential building, looked up at the upstairs and said nothing. Books, alarm clocks, magazines, sports shoes, records, electric guitars and other items were thrown from upstairs and fell all over the floor. It seems that something unpleasant happened between the young man and his lover, which led to this? Everywhere? Break up war. Then an old man with white hair came downstairs. He wanted to stop the behavior upstairs. I was just about to lament the kindness of the old man. The man upstairs left a photo frame with a photo of the old man and his wife. The camera rolled upstairs, and an old lady stood on the balcony with her hands stuffed inside. Only then did we know that it was the old couple who made trouble. It seems that throwing things is not a patent for young people. Insurance company tips: Even if you live to be 70 years old, anything can happen. (Insurance company advertisement)

Enemies are bound to meet head-on on a narrow road-one can't avoid one's own enemies (though he wants to).

After a football match, two fans of the winning team couldn't restrain their excitement after leaving, continued to dance and rushed to the bus home. They danced and made a lot of noise, but suddenly they were too scared to make any noise, because they found a dozen angry strong men sitting in the car. It turns out that these people are supporters of the losing team. This road is very narrow. It seems that conflict is inevitable. At this critical moment, the latter raised a glass to congratulate the former, and the two met and disappeared with a smile. It turns out that both sides have Fanta soda in their hands, and they are reconciled because they both support Fanta. (Beverage advertisement)

Himalayan, stop!

On the roof of the snow-covered world, the wind is flying all over the sky with snowflakes. Two climbers struggled up the main peak along the steep cliff. As professional climbers, they are all equipped with the best climbing equipment, but even so, because of the extremely steep road, long journey and fighting alone, it is really difficult for them to reach the sky on their way to the top. However, in the end, they all succeeded with extraordinary perseverance and excellent professional skills. Just as they stretched out their arms and looked down at the mountains and roared with the pride of the conqueror, two clear car horns suddenly came from their ears. Looking sideways, my god, it turned out to be a big truck driving slowly in front of them? They went through a lot of hardships and risked their lives, and finally reached the top! The truck driver didn't seem to notice. He rolled down the window and greeted the two stunned mountain warriors. Hey, guys, is it far to Goudal? The soldiers told him that this was the Himalayas. Hearing this, the truck driver thought it was a joke with himself and replied discontentedly:? Himalayas. Let's go ? Screen slogan:? Ural trucks, everywhere. ? (car advertisement)

Classic advertising words:

Charming space, unlimited creativity. (Advertising words for fashion creative programs)

Follow it all your life, no regrets. (corporate advertising words)

Good taste, experience for yourself. (? Fast food restaurant? Advertising words)

Ambition is in my heart, accompanied by good luck. (? Shoe making company? Advertising words)

Self-determination, let you go. (? Sports shoes? Product advertising words)

A journey of a thousand miles begins with a single step, from? Heart? Here we go. (Footwear company advertising words)

Let happiness spread its wings and watch the dream bloom instantly. (? Dream of China? Program advertising words)

Years of love, and? Le? Heart. (Music program advertising words)

Let happiness spread its wings and watch the dream bloom instantly. (? Dream of China? Program advertising words)

Your hope, my possibility. (corporate advertising words)

Feel the sunshine and give hope. (? Project Hope? Propaganda language)

There is sour and sweet, is there? Since? Smell. (yogurt advertising words)

Drink the past in a cup. (? Wine company? Advertising words)

Nutrition is the master, and it goes its own way. (? Green vegetables? Advertising words)

Chew old songs and remember classics. (Music broadcast advertising words)

Grasp life and communicate with the world. (mobile phone advertising words)

New song express, happy confidant. (Music broadcast advertising words)

Always be ready, beautiful without discount. (advertising words of women's products store)?

From beginning to end, you moved me. (? Emotion? Program advertising words)?

Open a happy moment and harvest a good time. (? Good time food? Advertising words)?

New life, taste with heart. (? Real estate company? Advertising words)?

Screaming is better than making your heart beat. (? Screaming? Beverage advertising words)

The water in the cup tastes like human beings. (mineral water advertising words)

Care, care, care. (? Project Hope? Propaganda language)

Because of dreams, so Beijing. (? Beijing 2008 Olympic Games? Advertising words)

A friend, God? Smell? Land? Wine? . (? Wine? Advertising words)

Wait for the time to travel and enjoy the wonderful moment. (? Good times? Food advertising words)

Touches women the most and understands women's hearts the most. (? Women's goods store? Advertising words)

Inner desire is the starting point of dreams. (? Vocational and technical college? Propaganda language)

Close? Sunshine? , fresh and natural. (? Sunshine ranch? Dairy advertising words)

Colorful women, colorful world. (advertising words of women's cosmetics company)

Love the right mouth and want the right taste. (yogurt advertising words)

Follow your dreams and never give up. (Advertising words of enterprises and companies)

Five flavors of life, colorful life. (Advertising words for camera film)

Elegant and fragrant, touching. (shampoo advertising words)

Elegant and light, oblique? Honesty? Sweep across the country. (car brand advertising words)

Wonderful moments, eternal pictures. (camera advertising words)

More romantic than the world, more fashionable than exaggeration. (Advertising words of fashion clothing brands)

The world sees China, and China has Wuhu. (Anhui Wuhu city slogan)

Have opinions, not exaggerating. (? Clothing? Company advertising words)

Taste the milk heart and feel the grassland. (? Milk? Corporate advertising words)

Years of love, and? Le? Heart. (Music program advertising words)

Let happiness spread its wings and watch the dream bloom instantly. (? Dream of China? Program advertising words)

Have opinions, not exaggerating. (? Clothing? Company advertising words)

Taste the milk heart and feel the grassland. (? Milk? Corporate advertising words)

Anta brand advertising split-shot script-hole article

Time: 45 seconds

Picture 12 seconds

In front of the table tennis table, the hole is waiting (Half-length feature)

sound

? Bang, an image of a hole appeared.

Note: Kong's eyes are firm.

Picture 2 Two seconds

On the other side of table tennis, Kong's opponent wants to serve. (Half-length close-up)

sound

? Bang, the opponent's screen appeared.

Figure 3 20 seconds

In the tense game scene, the score of the scoreboard rose alternately and finally stopped at 22: 2 1.

sound

Only the sound of table tennis and shoes rubbing against the floor.

Note: All shots are taken at close range.

Figure 4 4 seconds

Kong is eager to get the ball, his eyes are firm, and there is still a little sweat on his forehead. (Half-length close-up)

sound

? Knock, knock, heartbeat.

Picture 5 12 seconds

The hole serves, and both sides come and go, playing very inextricably. The opponent hit the backhand corner of the hole with a spike. Seeing that the racket was not long enough, Dong stretched out his right foot. Close-up of the foot hook, kicking the ball to the net and landing on the opponent's desktop, close-up, the ball jumping up and down on the table. )

sound effect

Only? Table tennis? The sound and the friction of shoes.

Note: The last two or three shots are reused.

Figure 6 5 seconds

Close-up table tennis net, the ball has a red logo, the logo flies out of the ball, the background turns black, and the letter Anta rolls in from the right side of the screen.

sound effect

Sign and fly out to cooperate? The sound of banging.

Off-screen sound

Male voice (Anta)

Note: The four letters of Anta go from left to right like a piece of paper.

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