First, enterprise analysis.

1, scale-the overall strength of an enterprise and its position in the industry (role: find a foothold in product packaging design, with large enterprises making brands and small enterprises making characteristics)

2. Product type and characteristics (the product characteristics of an enterprise are also the competitive advantages of the product itself in the market, which is often the focus of packaging design)

3. The contents of the main consumer groups (education level, acceptance, aesthetic tendency, reading habits, etc.) are displayed in a targeted manner on the basis of investigation and understanding. )

4. Sales channels (location: specialty stores, shopping mall counters, supermarket shelves; Form: direct selling, pyramid selling, agency)

5. If it is the modification and update of the existing packaging design, it is necessary to analyze the problems existing in the use of the existing packaging design in order to put forward the next improvement plan.

Second, the comparative analysis of competitive enterprises and product packaging design

Including the scale of competitive enterprises, the market competitiveness of their products, the style positioning of product packaging design, marketing methods and so on.

Third, the expected effect of the design.

For the basic idea of packaging design scheme, relevant legends can be listed if necessary. And predict the effect of packaging design in the use process.

Fourth, design project details

1, corporate image packaging (visual image, product packaging, monopoly image)

2, product packaging classification

(1) product series packaging

(2) the scope of packaging

Function: To define the designer's scope of responsibility, standardize the operation, and avoid disputes caused by unclear design contract terms.

Verb (abbreviation of verb) design process

First draft-revised draft-final draft-production draft

Role: 1. Designers make restrictions to promote the smooth development of design work.

2. Make clear provisions on the collection of design fees in each stage, so as to

Safeguard the designer's own rights and interests

The quotation of intransitive verb design is generally the reference price provided by the designer, and the specific cost is negotiated by both parties on this basis, subject to the contract.