With the development of society and the improvement of people's living standards, China's textile industry has entered a stage of development, and how to do a good job in the marketing strategy of textile enterprises is of great significance. Case analysis of bedding in South China In this paper, firstly, SWOT analysis is made on bedding in South China to understand the strengths, weaknesses, opportunities and threats of the company. Then, using STP method, the four markets of wedding, children's moving and daily replacement are subdivided. According to the market scale, potential and advantages compared with competitors, the target market is selected for the wedding and moving market. Then, based on the target market and the advantages of bedding in the south, the market positioning of "Happy Home Textiles" is put forward. Finally, according to the analysis of SWOT and STP, it is pointed out that bedding in South China should use channel strategy, product strategy, advertising strategy and promotion activities to promote the development of enterprises from four aspects: channel expansion, product development and color, advertising, promotion and corporate image promotion. South Bedding analyzed and studied the four policies, and achieved good marketing results through serious and effective implementation. Through the analysis of this paper, South Bedding can increase its market share, enhance its brand image and make the enterprise develop better.

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