Direct selling means that products are not distributed through traditional public sales channels such as shopping malls and supermarkets, but are directly organized by manufacturers or distributors. In other words, products are delivered directly to customers with consumer demand through direct sellers.

Traditional distribution means that products have to go through many intermediate circulation links to reach the terminal-shopping malls or shops. Then, after consumers take the initiative to buy, they can become commodities and reach consumers.

The difference between distribution and direct selling:

1, the entry threshold is different.

If you want to engage in direct selling, you must first choose a brand's products to become members of the brand, so as to obtain certain agency qualifications.

As long as you register and distribute on the ready-made platform for free, you can become a member of others unconditionally and obtain the qualification of agent. Generally speaking, there is no threshold requirement for issuance.

2. Direct selling and distribution bear different risks.

Because the premise of joining direct selling is to become an agent of a certain brand, dealers have to spend some financial resources to buy products. Many direct selling companies need to increase investment and obtain higher grades, and dealers need to bear certain risks.

The distribution is different. Wechat business, who joins the distribution platform, does not need any investment. Everyone can register for free, so there is no loss. The worst result is that things can't be sold and then they don't make money.

3. They have different requirements for performance appraisal.

Many traditional direct selling companies have certain requirements for the direct selling performance of agents. No matter how high your level is or how big your team is, you must personally achieve the specified sales performance within a period of time. Those who fail to meet the standards will be downgraded, and those who are serious may be cleared. However, this situation does not exist on the distribution platform of WeChat business. They have no requirements for sales performance.

4, the two need to pay different energy and cost.

The main position of direct selling is offline, so direct selling practitioners generally need to run around and walk back and forth between cities, which not only requires a lot of manpower, but also costs money.

The distribution platform in WeChat business is different, because there is no need to purchase and deliver goods, and all operations can be completed on the mobile phone. Compared with direct sales, the distribution of WeChat business requires less time and energy, and the cost is very low.