According to the different classification of materials
1, white cardboard handbag
The handbag made of white cardboard is a high-grade handbag, which is characterized by the highest strength among all handbags, which is determined by the physical properties of white cardboard. Designers usually use this handbag to hold high-grade clothes or articles. Compared with the whiteboard handbag, the whiteboard handbag feels obviously delicate, so the whiteboard handbag is particularly elegant. White cardboard has good printability, and designers can boldly use various design techniques (including color conception). White cardboard handbag is the most expensive one among handbags.
2. Whiteboard handbag
Whiteboard paper is also a common material for making handbags. Handbags made of whiteboard paper are strong and can hold some items with a certain weight. Designers often use white board as clothing handbags, and their specifications are generally split or fully open handbags. Because of its general printability, whiteboard paper is more suitable for printing characters, lines or color blocks. Whiteboard paper is strong and can be covered without film. So the cost is relatively low, and it is a more affordable handbag.
3, coated paper handbags
Coated paper is used as handbag, which is characterized by moderate fastness. Because of the high whiteness and gloss of coated paper and good printability, designers can boldly use various pictures and color blocks, and the advertising effect is good. After the coated paper is coated with bright film or matte film, it not only has the function of moisture resistance and durability, but also looks more exquisite. Coated paper is one of the most popular materials for making handbags.
4 Kraft paper handbag
Handbags made of kraft paper are characterized by high fastness and the lowest cost, and are generally used to hold ordinary items. In addition to white kraft paper, kraft paper generally has a deep background color, so it is more suitable for printing dark characters and lines, and some contrast color blocks can also be designed. Kraft paper handbags are generally uncovered and are the lowest cost handbags.
Classify according to a specific form
Handbag printing can be divided into advertising handbags, gift handbags, decorative handbags, knowledge handbags, commemorative handbags, simple handbags, fashion handbags, antique handbags and so on. The following details the printing types of handbags.
First, advertising handbags
Advertising handbags are designed through visual communication, focusing on the promotion and development of advertising. Through the creativity of graphics, the recognition of symbols, the description of words and the stimulation of colors, consumers' attention is aroused, thus creating a sense of intimacy and promoting the sales of products. Advertising handbags occupy a large part of handbags and constitute the main body of handbags.
This kind of handbag can often be seen in various trade fairs and exhibitions. The handbag is printed with the company name, company logo, main product names and some advertising words, which plays an invisible propaganda role in the image of the company and products. This is equivalent to a mobile advertisement, and the mobile range is wide, which can meet the requirements of loading capacity and has good advertising effect, so it is a popular advertising form for manufacturers and economic and trade activities. The more chic the design and exquisite the production, the better the advertising effect will be. According to the different target positioning, advertising handbags can be divided into special handbags, promotional handbags, brand handbags and VI design and promotion handbags.
1, shopping handbag
Shopping bag advertising can use the limited area of the bag to spread the market information of enterprises or products and services to the whole world. When customers walk through the streets with shopping bags printed with shop advertisements, in fact, some exquisite handbags are no less than an excellent advertising signboard, and the cost is relatively low.
Shopping handbags are designed for supermarkets, shopping malls and other places. In order to facilitate consumers' shopping, supermarkets and shopping malls transport their purchased goods home and design special handbags to connect with their feelings. Most of this handbag is made of plastic. Compared with other handbags, it is more solid in structure and material, can hold more items and is cheaper. The visual factors on shopping handbags are mainly composed of specific publicity forms of shopping places (logos, mascots, special graphics, special images, etc.). ), highlight the image of supermarkets and shopping malls, and convey the information of shopping places.
Step 2 promote handbags
Promotional handbags are mainly used in promotional activities as a means to promote goods and enterprises. Enterprises often hold a series of activities in order to enhance their image and promote commodity sales. Print out the company's brochures, product manuals and perhaps products (a little gift) with a handbag and give them to guests or consumers, so that consumers can fully understand the company's situation and product performance. A promotional handbag is a mobile billboard that can hold items. Its surface visual design aims to publicize and highlight the contents of enterprises and commodities, so that consumers can quickly and happily accept the information they preach in activities.
3. Brand handbags
In order to improve the quality of goods and create higher value, merchants brand their products, and brand handbags are used in this branding activity. Brand handbags are widely used in specialty stores, which not only facilitates customers to carry goods, but also plays a role in publicity. This handbag is made of high-grade materials, which matches the quality of the goods.
4. VI design and promotion of handbags
VI is the visual design strategy of enterprise concept and spirit. VI often takes handbags as a form to promote visual communication, that is, combining modern design concepts with the overall actions of enterprise management theory, shaping the personality of enterprises, highlighting the spirit of enterprises, making consumers deeply impressed and recognized, and achieving the design of enterprise management goals.
Second, gift handbags
Gift handbag is a kind of handbag designed to improve the value of gifts and facilitate the carrying of gifts. The gift handbag is beautifully shaped, gorgeous in graphics and beautiful in appearance, and contains gifts from the giver.
Gift handbag is a kind of packaging goods, which refers to the bag used to place and package gifts. Gift handbags are usually made of plastic, paper and cloth. Nowadays, people can see people using gift handbags everywhere in society. A beautiful gift handbag can better set off your own gift. With the change of lifestyle, consumers have higher and higher requirements for gift handbags.
Third, decorate handbags.
Decorative handbags have no specific function and are used to hold personal items. They just have a wonderful appearance and are fashionable decorations.
Fourth, knowledge handbags.
Knowledge handbag is to print various patterns and characters with certain knowledge on shopping bags, such as the world famous paintings's and China's calligraphy. This kind of shopping bag not only provides convenience for consumers to carry things, but also helps people's mood and makes them feel wonderful psychologically.
Verb (abbreviation of verb) commemorative handbag
Commemorative handbags are the most common design and manufacture to commemorate cultural and artistic activities. This strategy caters to people's memorial psychology and honor psychology, so that people still have some new feelings after buying. This handbag is generally printed with the event name, logo and explanatory text, such as "XX Art Festival Memorial", "Travel Memorial Bag", "XX Photography Exhibition" and "XX TV Festival". On the one hand, this handbag can hold the collected data and samples, on the other hand, it also expands the influence of this activity.
Six, a simple handbag
When customers buy miscellaneous things and need simple shopping bags, it will be welcomed by consumers if the store can provide a way to solve people's worries. Giving people convenience is itself an important means of promotion.
Seven, fashion handbags
People generally pursue a high-level lifestyle, and fashionable goods lead the temporary consumption trend. When there is a "fever" in society, it is undoubtedly an important measure to promote sales if the store prints product patterns and publicity information on beautiful shopping bags. When consumers see hot-selling goods in a store, there is an irresistible temptation.
Eight, antique handbags
Many traditional commodities with high social reputation are deeply loved by consumers because of their exquisite materials, excellent production and long history. If simple and generous patterns and words are printed on the shopping bag, it will give people a noble and solemn feeling and will definitely arouse some consumers' interest in shopping.