1996, a tea processing factory-Xiao's Houwan Tea Factory was built in Dengcun.
1999 Yichang Xiao's Tea Co., Ltd. was established in Jiangping, Dengcun Township, Yiling District; The company is the first enterprise in the province to introduce a green fixing machine for tea production and processing.
In 200 1 year, the tea town lost the trademark of "Dengcun" green tea, and Dengcun tea fell into an unprecedented downturn. Xiao Yong deeply realized the importance of brand and quickly submitted an application for trademark registration to the State Administration for Industry and Commerce. In line with the sustainable development of tea industry, enterprises put forward four revolutions: energy, medicine and fertilizer, science and technology and market.
In 2003, the trademark was successfully registered, and Xiao's corporate brand strategy was officially launched. Xiao, as another emerging tea brand after Deng Village in Yiling, shouldered the historical responsibility of improving the present situation of regional industries and held the first "Xiao's Spring Tea Festival". For a time, thousands of tea people from more than ten provinces and cities gathered in Deng Village of Yiling to talk about the marketing plan of Yiling tea. The reality that farmers hold festivals and cadres go to work has aroused widespread concern from all walks of life.
In 2004, Xiao Yong planned the Three Gorges International Tourism Tea City, the largest tea market in Central China, and invested in the construction of the tea city. Yichang Xiaoshi Tea Co., Ltd. was rated as the key leading enterprise of agricultural industrialization in Hubei Province; Xiao brand tea won the famous brand product in Hubei province; The company took the lead in passing the ISO900 1:2000: 2000 quality management system certification in the same industry in the province.
In 2005, Yichang Xiao Group was established, and Xiao changed from traditional marketing to brand marketing, which achieved remarkable market results and won the famous trademark of Hubei Province. Six subsidiaries of Xiao Group, including Dengcun Green Tea, Luxi Xiuya, Baiyicun Scenic Holiday Tea, brand planning, green food and Ruijie Trade, have been established one after another, and Xiao enterprises have entered a diversified development track.
In 2006, through the acquisition and reorganization of more than 70 tea bases and processing plants, Xiao's company expanded its own scale and improved the production and processing level in the region; Shaw Tea Group settled in Pingzhen, Zhang Cun, a big phosphate mine town in Hubei Province, and established Xianrenfeng Tea Co., Ltd.; Enterprises are the first in the province to obtain QS food production license and quantitative packaging commodity C mark; "Dengcun Green Tea" has been approved as a collective trademark by the State Administration for Industry and Commerce, and Shaw Tea Group is one of the legal users of the trademark. Xiao Group was rated as one of the top 100 enterprises in China tea industry, ranking 49th, ranking first in the same industry in Hubei Province.
In 2007, Dengcun Tea Science and Technology Park was planned, and Zhouxia Bijian Tea Company was established in Zigui County of Three Gorges Reservoir Area to build Bijian Tea, a famous historical and cultural tea in China. Approved by the General Administration of Quality Supervision, Inspection and Quarantine, the first one was allowed to use the special geographical protection sign of "Dengcun Green Tea"; Was rated as the key leading enterprise of forestry industrialization in Hubei Province; Xiao brand "Jinxiang Pinxue" won the gold medal in the first World Green Tea Conference (Japan); Shaw Tea Group was shortlisted in the 2nd China Top 100 Tea Industry, ranking 25th in comprehensive ranking, ranking first in the same industry in Hubei Province.
In 2008, Xiao Group Dengcun Tea Science and Technology Park was officially completed and put into operation, and the enterprise passed the HACCP food safety management system certification and entered the stage of extraordinary development; Hubei Tea Technology Center was established; China Tea High-tech Industrial Park was established and started to build; In June 165438+ 10, enterprises ranked 18 in China in the third China Top 100 Tea Industry Selection, ranking first in Hubei tea industry for three consecutive years.
In 2009 1 month, Xiao Group acquired the brand of "Zhaojun" tea in Xingshan County, and made every effort to build another historical and cultural brand in China. In April, the China Tea High-tech Industrial Park project of Xiao Group broke ground; In July, the trademark was awarded as a well-known trademark in China.
20 10:65438+ 10/6, Yichang Xiaoshi Tea Group Co., Ltd. held the work summary and 20 10 work arrangement meeting in Jinshi Hotel, Yiling District.
On March 3rd, the first natural morning tea base in the province-Xiao Group Hubei Zhouxiabijian Ecological Agriculture Co., Ltd. took the lead in opening the garden.
On March 5th, Xiao Tea held 20 10 product promotion meeting and distributor association.
On March 20th, the second Xiao's Spring Tea Festival was held in Yiling Square.
On March 22nd, Xiao Group was invited to join the China-Japan Economic and Trade Friendship Association.
On April 12, Xiao signed a large order of 1 100 million at the matchmaking meeting of Hanyi Agricultural Supermarket.
On may 1 day, Yichang Xiaoshi tea group co., ltd won the "most outstanding contribution brand award" and "most honest enterprise award" at the Yichang tea culture festival in the three Gorges. Shaw's new products "Bixian Beauty" and "Chuhong", its subsidiaries "Shanzhu", "Zhaojun Lily" and "Xiajiang Bijian" were awarded as "the most popular brands".
On May 4th, the inaugural meeting of Xiao's Tea Industry Committee of Communist Youth League Committee was held in Room 2022 of Yiling District Government Information Building, and Xiao's youth went to Dengcun Tea Science and Technology Park to carry out outdoor activities of "exploring the road of Xiao's development".
On May 6th, Xiao's Zhijiang Tea Store was grandly opened.
On May 29th, the reporter of Three Gorges Evening News walked into Dengcun Tea Science and Technology Park.