The scale of the jewelry industry has generally declined.
According to Euromonitor data, from 2007 to 20 13, China's jewelry market grew rapidly, with the growth rate exceeding 10%. From 20 14 to 20 19, the growth rate of China's jewelry market slowed down, with a growth rate of 60%. In 2020, affected by the epidemic, the growth rate of China's jewelry market turned from negative to positive, with a market size of 6 154 billion yuan.
Fashion jewelry accounts for the main market share.
Fashion jewelry brands, such as Pandora, Swarovski and APM, are mainly made of non-precious metals such as silver and crystal. They meet the needs of daily wear by keeping up with the trend of design and rich styles, and the consumer groups are mainly young people who pursue fashion. Fashion jewelry brands meet consumers' fashion needs with rich product series, with fast product iteration speed, and attach importance to conceptual marketing around products. Cartier, Tiffany, Van Cleef & Arpels and other fine jewelry brands are all foreign brands, generally with a history of more than 100 years, and the product prices are more than 10,000 yuan. The main consumer groups are middle-class and above, which meets the conspicuous demand.
In 2020, the market size of fashion jewelry in China was 5185.67 million yuan, down by 13.97% year-on-year, and the market size of fine jewelry was 968.33 million yuan, down by 7.36% year-on-year.
The demand of China's jewelry industry has declined.
From 20 14 to 20 19, the retail income of China's jewelry industry showed a steady growth trend. 20 10448 billion yuan, the sales revenue of China's jewelry industry increased by 6.09% year-on-year. Affected by the epidemic, the sales revenue of China's jewelry industry in 2020 was 96.82 billion yuan, down 7.33% year-on-year.
20 19 the supply of Chinese jewelry market increased.
According to the data of the National Bureau of Statistics, the number of stalls in China's gold, jewelry, jade and other jewelry markets is fluctuating and rising. By the end of 20 19, there were 220 17 booths with a price of over 100 million yuan nationwide.
In the next five years, China's jewelry industry will maintain moderate growth.
With the continuous development of domestic economy and the rapid growth of national income, consumers' demand for jewelry is increasing. According to the forecast data of Euromonitor database, China's jewelry industry will continue to grow in the next five years, with a CAGR compound annual growth rate of 4.5%. It is estimated that the market size of China's jewelry industry will be 789.29 billion yuan in 2026.
—— For more data, please refer to the Analysis Report on the Operation Mode and Investment Risk of China's Jewelry Industry by Prospective Industry Research Institute.