LOGO can be regarded as a visual language, which people can remember instantly when they see it. So the design of logo should not be too complicated. Simple logo is the easiest for people to identify in a short time, and it can be widely used to meet the needs of enterprises. Because the biggest feature of LOGO is to highlight its own uniqueness and mark different meanings from other brands, all LOGOs must be recognizable and unforgettable at a glance.

Second, it conforms to industry attributes.

A good LOGO should make people know at a glance what kind of company it is and what kind of service it provides. For example, the corporate LOGO fonts for women's market are generally slender and soft, and the color tone will be soft, while most enterprises in the technology industry are masculine and stable, and the expression of detailed elements is also very important in the process of enterprise operation and promotion, so it is extremely important to study industry elements and colors in the process of LOGO design.

Third, persistence and extensibility.

LOGO is different from other products because it has stood the test of time in the process of enterprise development and has long-term use value. And the reason why LOGO is so valuable now is because it has important value, because LOGO is the facade of every company, and it will appear in all places of brand promotion. At this time, the extensibility of LOGO is very important, because some companies' logos are very beautiful. However, the use of scenes in design and application is very limited, which shows that brand LOGO should not only pursue beauty, but also can not be combined with brands or products. This LOGO is not successful either!

Fourth, uniqueness.

Logo is a unique symbol used to express the unique characteristics of enterprise products, so consumers must feel the unique quality, style and business philosophy of the enterprise; Attention should be paid to avoid duplication with other corporate logos, and the design should be unique, with its own characteristics in symbols, graphics and characters.

Originality of verb (abbreviation of verb)

Registration is required after logo design is completed. Of course, a plagiarized LOGO can't be registered, and enterprises can't publicize it. Moreover, a plagiarized LOGO is not unique, which is not conducive to consumer brand recognition. Plagiarism must be eliminated.