Take the toB model as an example, such as 1688. The mode positioning of 1688 is aimed at the wholesale of commodities, and the sellers are mostly domestic manufacturers, both enterprise users and suppliers.
Product managers need to consider the characteristics of target users, competitive products, whether products conform to the company's business model and many other factors. Generally speaking, a product manager manages one or more tangible products. However, product managers can also be used to describe people who manage intangible products such as music, information and services. The role of product manager in tangible products industry is similar to that of project director in service industry.
Four steps of business model
1. Seize the opportunity: deeply understand the characteristics of customer demand changes, correctly understand the trend of business model change, accurately grasp the opportunity to meet the challenge and stand out.
2. Formulate countermeasures: according to the basic principles of mass customization business model and the needs of customers, formulate market/product/manufacturing/sales/service/human resources/investment and other coping strategies.
3. Capacity-building: The core business processes and supporting management systems are reorganized and redesigned through information technology to build the management capacity of the whole supply chain.
4. Achievement Excellence: based on innovative products and services, meet customer needs and realize the leap-forward development of enterprises. At the same time, in the enterprise, through the promotion of management, the management pays more attention to strategic and cultural management, so that enterprises can take the lead in the new round of business model innovation.