1. The figurative logo is designed on the basis of concrete images (mostly physical graphics) through various modifications such as simplification, generalization and exaggeration. Its advantage lies in the intuitive expression of visual characteristics, which makes people clear at a glance.
2. Abstract logo is a logo designed by modeling elements such as point, line, surface and body. It breaks through the bondage of figuration, has a large space for modeling effect, and can produce strong visual stimulation, but it is easy to produce uncertainty in understanding. For example, the logo of Mitsubishi Corporation of Japan.
3. The combination of concrete and abstract logo is the most common. Because it combines the advantages of concrete and abstract logo design types, its expression effect is particularly outstanding.
Enterprise logo design reasons:
First, with the help of signs, enterprises can establish a unified image, and at the same time, the design of business cards, stationery, envelopes, etc. What is often used in daily work will be unified, so as to leave a deep impression on customers and achieve unforgettable results.
Second, successful logo design can give enterprises a special identity certificate, and customers can only book or buy through the information conveyed by logo. It is hard to imagine that McDonald's golden arch door has no unique trademark, and Nike has no smooth arc. Will people remember them?
Third, a symbol is an enterprise asset that can be calculated by money, and it can be the best form to distinguish it from your competitors.