There are 35 classes in our hospital, and there are 4 teaching and research sections, including e-commerce, marketing and planning, customs declaration and international freight, logistics management and chain operation. Each major offers distinctive basic and professional courses, which can meet the needs of social development and their respective training objectives. The five majors are the most popular, and graduates are welcomed by enterprises. In the development of our college, we always adhere to the school-running philosophy of "seeking benefits by scale, seeking quality by connotation, seeking development by reform and seeking breakthrough by innovation", and firmly establish the school-running purpose of taking discipline construction as the leader, focusing on the construction of teaching staff and taking students' employment as the guidance. Students' professional level and comprehensive quality have been comprehensively improved. In 2007, the employment rate of all major graduates reached 98%. Many of them have become the backbone of production, design and management of their own units, and have made important contributions to local economic construction, which has been well received by employers.
Our hospital has business negotiation laboratory, e-commerce laboratory, Jiangsu ERP comprehensive laboratory, Yangzhou logistics laboratory and chain operation laboratory to be built soon. The laboratory can provide students with routine professional experiments and simulation operations, which can fully meet the requirements of students' experimental training.
There are 29 full-time teachers in our college, including associate professor 12, doctor 6, master 1 1, and more than 10 part-time teachers, with rich practical experience. In the past two years, teachers in our college have published hundreds of papers in various journals at all levels in the country, provinces and cities, and undertaken a large number of major scientific research tasks in provinces and cities. A number of scientific research achievements have won provincial and municipal natural science and social science achievement awards. Two teachers were awarded as young and middle-aged experts with outstanding contributions in Yangzhou in 2004, and one teacher became the first batch of young and middle-aged scientific and technological leaders in the "333 High-level Talents Training Project" in 2007. At present, the overall teaching and scientific research strength of the School of Business Administration ranks among the best in similar majors in Jiangsu Province.
Our college will seize the opportunity, explore from top to bottom, and strive to build a brand-new college with distinctive characteristics and resounding brand.
Marketing and planning
Professional training objectives: to cultivate applied talents who meet the needs of socialist modernization, develop morally, intellectually and physically in an all-round way, master the theoretical basis of economics and marketing and the management knowledge of industrial and commercial enterprises, have strong practical ability, have certain marketing planning and organization ability, and can be competent for marketing planning practice of various industrial and commercial enterprises and other enterprise management work.
Professional core courses and main practical links: economic principles, economic mathematics, management foundation, marketing, international marketing, retail, service marketing, business negotiation, advertising planning, introduction to e-commerce, public relations and corporate image, consumer psychology, market research and prediction, etc. The academic system is three years.
Graduates have skills and employment destination: graduates have systematic basic theories of business administration and marketing management, master the basic knowledge and skills of marketing and planning, can meet the needs of domestic and foreign trade and marketing talents, and are good at marketing and marketing management by using modern network and communication technology. Can be engaged in marketing planning, public relations advertising, enterprise management and other related work in various industrial and commercial enterprises.
logistics management
Professional training goal: to cultivate applied talents and management talents who meet the needs of socialist modernization, develop morally, intellectually, physically and aesthetically, have good comprehensive quality and modern logistics management knowledge and skills, and face the front-line needs of logistics development.
Professional core courses and main practical links: logistics management, logistics information technology, logistics equipment technology, international trade and customs declaration practice, international freight forwarding, commodity knowledge and maintenance technology, warehousing management and distribution technology, logistics transportation technology and practice, supply chain management, logistics system planning and design, etc. The academic system is three years.
Graduates have skills and employment destination: graduates can skillfully use computers and modern logistics management networks to engage in warehousing, tally and other management work in various warehouses, ports and stations in modern logistics parks and transportation industries; Freight and freight forwarding enterprises are engaged in documentary and cargo collection business; Road freight enterprises are engaged in road transport organization and vehicle scheduling; Customs declaration, outbound transportation and corresponding business handling of foreign trade enterprises; Material planning, purchasing and inventory control of manufacturing enterprises; Management of commodity procurement, distribution, storage and transportation in commodity circulation enterprises.
Chain management
Professional training objectives: to cultivate chain management talents who meet the needs of socialist modernization, develop morally, intellectually, physically and aesthetically, master the basic principles of chain management, be familiar with the business processes of chain enterprises and the basic knowledge and technology of human, financial, material and information management, and meet the needs of the development of modern and international chain management.
Professional core courses and main practical links: chain management, chain logistics management, marketing, chain enterprise procurement management, chain enterprise store operation management, retail science, chain enterprise image design, chain enterprise information system management, chain enterprise human resource management, franchise and management, etc. The academic system is three years.
Graduates have skills and employment destination: graduates can work in the headquarters and management positions of chain enterprises; Management positions in distribution centers of chain enterprises; Chain store management positions, etc. They are all in management.
E-commerce/e-commerce
Professional training objectives: Based on the needs of social and economic development and information wave, facing the field of network economy and e-commerce, to train applied e-commerce talents with a certain level of economic and trade theory and strong information technology ability for the majority of small and medium-sized enterprises, who can skillfully use the latest information technology for business activities. Focus on cultivating students' practical application and operation ability, strong adaptability, certain organizational management ability, good thinking method and interpersonal relationship solving ability.
Professional core courses and main practical links: economic principles, international trade, management principles, computer application foundation, economic and trade English reading, introduction to e-commerce, web page making, network marketing, network database application, dynamic web page design, enterprise informatization, e-commerce project operation, logistics management, etc. The academic system is three years.
Graduates have skills and employment destination: graduates can engage in e-commerce applications, small network and computer system maintenance, economic information management, network marketing, website construction and management.
Customs declaration and international freight
Professional training goal: to train foreign trade freight forwarders and customs declaration application-oriented talents with solid theoretical knowledge and strong practical operation ability.
Professional core courses and main practical links: international trade, import and export business, management foundation, modern logistics foundation, foreign-related enterprise management, foreign trade English correspondence, customs declaration practice, international freight forwarding practice, international business negotiation, international technical trade, foreign trade document business, foreign trade transportation insurance, etc. The academic system is three years.
Graduates have skills and employment destination: graduates should master the preliminary knowledge of international trade; Familiar with the basic links of goods storage and transportation; Familiar with the basic operation process of customs declaration; Graduates are suitable for customs declaration and international freight forwarding of small and medium-sized foreign trade enterprises and foreign trade warehousing and transportation enterprises, as well as competent work and practical operation of corresponding businesses.