On March 27th, 2008, the "China Mainstream Lifestyle" Forum hosted by China Garment Association and undertaken by Jiangsu Textile Industry Association, Clothing Times and Hodo Group Co.,Ltd. Co., Ltd. was held in the Great Hall of the People ... This was the first time that the domestic garment industry actively combed and explored the mainstream lifestyle of China, which aroused widespread concern in the society. "Moral harmony, optimism, open-mindedness, enterprising, frugality and simplicity" are highly summarized by experts and scholars on the mainstream lifestyle in China. Red beans, as the earliest enterprise in the clothing industry to advocate the creation of the mainstream lifestyle in China, raised the new frugality banner of being rich but not extravagant at the meeting. Red bean people believe that the so-called new frugality is a frugality with more personality and flavor of the times. It is a brand-new lifestyle chosen by the increasingly affluent mainstream groups in China-paying attention to health, fashion and quality, but it should be just right and not extravagant. Jiang Hengjie, executive vice president of China Garment Association, believes that the proposal of red beans to create the mainstream lifestyle in China will greatly promote the liberation of China's clothing industry.
May 18, 2008 is a milestone for Red Bean Clothing, because after the Red Bean Image Men's Wear Franchisee and the product ordering meeting, Red Bean Image Men's Wear will bid farewell to the wholesale market completely and begin to build a red bean image men's wear chain system with all its strength. No matter from the characteristics of the clothing industry or the law of the chain monopoly system, the weakness of the original business model is undoubtedly the direct reason for the transformation of the red bean model. As Liu Hongbiao, general manager of Hongdu Co., Ltd. (5.57, -0.0 1, -0. 18%) said, from the demand of the whole clothing market, it is impossible for Hongdu men's wear to continuously provide consumers with goods that meet their needs without enhancing the added value of the brand; Without its own chain monopoly system, it is difficult to further standardize the market. The competition of clothing products is essentially the service competition of clothing products. Without its own terminal, there is no market for products. Combined with the image of red beans, the mainstream consumer groups of men's wear are the audience groups with cultural knowledge and fixed income in the second and third tier markets, such as civil servants, teachers and urban white-collar workers. They constitute the mainstream men's wear consumers in China. Red bean shares just want to establish a chain monopoly system with affinity, characteristics and brands, so that they can buy tasteful, confident and personalized clothing products.