The "emerging profession" here refers to the time when it appeared in public cognition. In fact, as early as 2004, there were reports about professional bridesmaids. At that time, professional bridesmaids were one of the services that wedding companies increased because of the needs of a few new people, and did not form a wider market effect.
However, with the change of the attitude of newcomers to the wedding, professional bridesmaids have the opportunity to move towards marketization and popularization, especially the younger generation, who are more obedient to their own preferences and are not influenced by traditional concepts and other people's views, making these forms more popular.
Who is hiring them?
According to data from Ai Media Network, the marriageable population aged 20-40 in China is about 447 million, accounting for 32% of the total population in China. This group of marriageable people is the well-known generation after 80, 90 and 00. This generation has many distinctive characteristics, which is also the cornerstone of the emergence and development of professional bridesmaids.
First of all, most of this generation are only children.
The biggest regret of the only child is that he has no brothers and sisters, and most of his peers are in the same state as himself. There are too few friends and relatives around, which may lead to the inability to get together at the wedding, or even find the best man and maid of honor.
Secondly, the relatives and friends of this generation are scattered everywhere.
There are many ways to travel now, but the distance between relatives and friends is far away. This distance is not only reflected in the distance of space, but also in each other's feelings.
From growing up to going to school, from working to settling down, this generation may not be able to walk in the same city. The migratory state of migratory birds often leads to the failure of the best man and bridesmaid in the wedding.
Finally, most of this generation marry late and have children late.
According to statistics, in 2020, the average age of first marriage in China is 29.38 for men and 27.95 for women. The further increase of marriage age makes it more difficult for these new couples to find suitable groomsmen and bridesmaids.
In addition, it is even more difficult for remarried people to find the best man and maid of honor among relatives and friends. At this time, professional bridesmaids appear beside them like "wedding cooks".
In addition to the above reasons, there are more comprehensive factors for newcomers to choose professional bridesmaids at the wedding, such as the introversion of newcomers, bad local wedding customs, bad debts of best man bridesmaids and so on. There are various reasons for choosing a professional bridesmaid.