Yilian Group 65438-0980 was founded in Korea. After more than 20 years of rapid development, Elegance has become the largest fashion distribution company in Korea. Yilian's good brand, unique store decoration and excellent service show the company's unique corporate culture. Yilian is committed to providing consumers with unique value through innovative knowledge management system. In 2006, the company's sales reached $4 billion.
-It has 1 1 branches in six countries: South Korea, China, the United States, Britain, Viet Nam and Sri Lanka.
-IT covers six areas: clothing and accessories, retail, restaurants and hotels, home decoration, real estate and IT.
-It has more than 80 strong brands, such as Yilian and TEENIE WEENIE.
-It owns more than 50 department stores such as 200 1 outlets, NEWCORE and HOMEVER;
-10% of the profits will be used for social contributions every year.
[Yilian Group]
Yilian Fashion (Shanghai) Co., Ltd., as an important part of the globalization strategy of Korea Yilian Group, is headquartered in Shanghai and has offices in Beijing, Qingdao, Dalian, Chengdu, Dongguan and Ningbo. Since the establishment of 1994, it has developed rapidly. By the end of 2004, Elegance China had more than 180 stores in major cities such as Beijing, Shanghai, Chengdu, Wuhan, Kunming and Shenzhen. In 200 1 and 2003, the company launched two brands, SCOFIELD and ELANDKIDS, which were well received by consumers. This year, the company also acquired the DECO brand and continued to launch three brands: SCOFIELD Men's Wear, TEENIEWEENIE and EBLIN3. In 2003, the company invested in the establishment of Yu Xu Fashion (Shanghai) Co., Ltd., and plans to set up Dike Fashion (Shanghai) Co., Ltd. again. In 2004, E-Link China's sales reached 500 million, and its pre-tax profit reached 60 million, which will increase by 60%~70% every year.
Yilian Group Memorabilia:
1September 23, 980 "England" Fashion Store
1994 entered the only 200 1 outlet circulation industry in Korea.
1994 entered the food industry and opened a shop in pizza mall.
1994 yilian fashion (Shanghai) co., ltd was established.
1995 entered the hotel business, Kensington Hotel (1996).
Lexington Hotel (2004)
In 2000-200 1 year, Yilian brand won the "Knowledge Management Award" from South Korea and occupied the top floor in Shanghai Xujiahui Pacific Department Store, taking this as an opportunity to stabilize the Shanghai and Beijing markets.
The trend of national expansion began to appear.
In 2004, it won the "Most Respected Enterprise Award" in Korea, and three newly introduced brands of Yilian successfully opened:
TEENIE WEENIE opened in Yintai, Hangzhou;
EBLIN made his debut in Shanghai Huijin Commercial Building;
SCOFIELD men's wear was grandly opened in Shanghai Oriental Commercial Building.
In April 2006, Korea Yilian Group officially announced the acquisition of Carrefour in Korea. Yilian Group will take over 32 Carrefour stores in South Korea. In order to reward China Yilian legal person, it was awarded the global legal person appraisal by Korean Yilian Group in 2005.
The "highest progress award", in February 2006, all employees of China Yilian went to Korea for a week-long training activity.
PAW IN PAW casual children's wear opened in Hangzhou Building on September 22nd.
PRICH casual women's wear was grandly opened in Yaohan, Pudong, Shanghai on September 22nd.
On September 23rd, SCAT brand with girls' leisure style made its debut in sogou Department Store.
A new style of underwear series is launched -bodypops.
2007 SO basic casual wear appeared in Hangzhou department store on September 16;
French children's clothing Cocorita made a lively appearance in Shuangnan, Ito, Chengdu on September 23rd.
On September 28th, TERESIA, a high-end luxury women's dress, was grandly opened in Wuxi New World.
HUNT senior casual men's wear 165438+ made its grand debut in Yaohan, Pudong, Shanghai on1October 4th.
June, 5438+October, 2008 10, Yinian (Shanghai) Fashion Trading Co., Ltd. was established to independently operate all women's clothing brands of Yilian Group and began to prepare for listing.
Brand profile of Yilian Group
Elantra:
Harvard, Yale and other university style brands in the eastern United States include four series: university campus, sports, American pastoral style and camping outing. Established in 1980.
Scofield women's dress:
The traditional spirit of Britain has a long history. Noble lifestyle, high-end feeling. Natural leisure life such as golf. There are signs symbolizing the Scott family, such as deer and horses.
Scofield men's wear:
Full of Scottish flavor, with the noble appearance of British aristocratic families and a conservative and elegant lifestyle, you can experience the classics, luxury and dignity of British nobles and show you extraordinary taste.
Tian Jingjing:
The brand takes the unique bear family story as the background, takes the cute baby bear as the character, and introduces colorful, fashionable and romantic casual clothes for men and women, which are suitable for fashionable and temperamental young people.
Roma:
"ROEM" means daffodil in Dutch. As a women's clothing brand that entered the China market in 2005, its relaxed and romantic style and young and casual design show you a purple girl dream.
Ablin:
Fashion French style high-end underwear brand, soft, luxurious and exquisite; The new underwear is full of modern flavor, dazzling and soft to the touch.
Eland Kids:
Registered in the United States 1999, based on the five-year-old protagonist Philip's family, several series of high-end brand clothes were designed by simulating the daily life scenes of middle-class children in the United States and the campus life of Ivy League schools in the eastern United States.
go away
The 1960s was a period when diversified film culture prevailed. "SCAT" is a brand of denim casual women's wear with lively and lovely girl culture as its main creativity. SCAT shows the relaxed and lively singing mood of lovely girls, and it is a collection of sexy and lovely cats.
Price:
PRICH is the essence of orthodox American classic style, reinterpreting its unique, simple and modern American classic style, showing pride through exclusive trademark use rights of Harvard and Yale University in the eastern United States, and showing richness through simple American classic clothing.
Claws holding claws:
Papaya is a lovely bear, full of curiosity about everything. Naive, he always explores a novel and beautiful world with his good friends. Bright and colorful, full of childlike interest and joy, the cute bear shape once again easily captured the hearts of children; This time it's a little different. It is not only a lovely and gentle bear, but also a bear who knows fashion. Through simple combination, whether at school or with partners, it is so beautiful and comfortable!
Persistent organic pollutants in the body:
Take a completely different route from EBLIN's mature style ―― exaggerated colors and contrast, simple styles, more comfortable and soft fabrics, which can carefully care for girls' delicate skin; Cute and playful is an eternal theme. Who says cute can't be sexy? Let underwear wear wonderful clothes and bring youthful feeling to life!
Yilian-product management
Yilian Group has 15 subsidiaries in six countries around the world. Among them are the parent company of Yilian Group, E.LAND for adult casual wear, E.LANDWORLD for children's wear/underwear, DECO for women's formal wear, E.L.INTERNATIONAL for small commodities/ladies' casual wear/food business, the only large discount supermarket in Korea, 200 1OUTLET, and the decorated LEAD and E.BUSINESS. E.LANDSYSTEMS, which specializes in consulting, FRANCIA, a furniture company, clothing love development of schools/churches/buildings, NEWCORE, a large department store, etc. In 2003, the sales of Yilian Group reached 8.5 billion, and the pre-tax profit reached 654.38+0.2 billion.