The first step is to occupy land, and choosing a good location plays a major role in the business of the store. As the saying goes, the location of the store is one inch worse than the business.

The second step is to think carefully and decide that a good name is incorrect. The importance of store number is related to your corporate image and will directly affect the sales of products. Generally speaking, store names should be auspicious, catchy, distinctive and easy to remember. Like selling suits, dresses and high-end accessories, we must rely on "foreign"; Selling traditional handicrafts and selling local products depends on "soil". The more soil, the more distinctive, the more national and the more cosmopolitan.

The third step is to decorate skillfully and highlight individual decoration, which will directly affect the store image. Decoration is not based on luxury, of course, it is not cost-effective. What matters is practicality, individuality and taste.

The fourth step is to use advertisements flexibly to grab eyeballs. Today's society is an information society, and advertising has become an indispensable conventional weapon. Shop signs, shop windows, packaging bags, price tags, leaflets and Yi Labao booths should all be made, and advertisements are everywhere, eye-catching and easy to remember.

The fifth step is that advertising is better than enterprise management. Advertising is a retreat, and management is pragmatic.