With the development of society, the word online mail has also entered people's sight. We do our own online marketing, and we usually use email marketing. Presumably, many people have experienced this marketing model. Here, enterprises need certain skills to achieve better results before choosing email marketing for promotion.

I don't need to say more about email marketing. I believe everyone is familiar with it. According to incomplete statistics, 98% people who have been online have their own mailboxes. E-mail has brought a lot of convenience to our life, so the marketers of enterprises have noticed the importance of e-mail and used e-mail marketing to promote their products. As a merchant, how to write an email for promotion? Today brings you the secret of success.

(a) Choose a suitable title

First of all, the theme should be clear, and the design of the theme should grasp the recipient's heart and approve your email before you are interested in opening it. Many emails used to promote enterprises have unclear themes, and the recipients will think that they are spam at first glance, and they will face the bad luck of being deleted.

When we receive an email, we usually refer to the title of the email to determine whether to open it. A good title can not only attract customers' attention, but also determine whether customers can click on the content of the email. The title of the email should capture the customer's heart, so that the customer can't wait to click in and see if there is anything he needs.

To clarify the theme, choose a suitable title to arouse the interest of customers.

(2) The content of the email should be carefully conceived.

We also need to add personalized things to the email content, such as the customer's name, job title, age and other information, and we can also use email templates appropriately. Illustrated email content can attract customers' attention and improve the email reply rate. In Rushmail mass delivery platform, users can directly use the platform's free templates. If there are other needs, Rushmail group sending platform also provides users with professional template customization services, and users can choose according to their needs.

(3) Send mail regularly

Research shows that it is best to send emails with the same content 2-3 times a month. Don't mistakenly think that as long as you send it more and more frequently, the recipient will have a deeper and deeper affection for you. Sending too frequently will only make your users disgusted. If you can't remember how many emails you sent to the recipients in a month, the statistical report of Rushmail group sending platform can help you save this trouble.

(4) Do a good job in follow-up mail tracking.

The purpose of e-mail marketing is to promote sales, and it is necessary to know in detail the customer's acceptance of our mass mail for follow-up tracking. Users can view the detailed data of daily, weekly and monthly by time, and they can also view the detailed data such as the number of emails opened, the number of clicks and the failure data of each task, which is convenient for enterprises to analyze, thus improving the accuracy of email marketing.

For example, when we send an email, if we track the times of opening and clicking, we will analyze it according to the data and consider whether the theme and content of the email need to be improved or optimized.