Luolai was established in 1992, and Shanghai Luolai Home Textiles Co., Ltd. was established in 1999, and its headquarters moved to Shanghai. With the rapid development of e-commerce, Luolai Life (Shanghai Luolai Home Textiles Co., Ltd.) will shift its future focus to network marketing.
LOVO is another independent brand created by Luolai Life into e-commerce. In March 2009, LOVO brand was established. LOVO stands for: life (happy life), upward (upward), valuable (value identification) and oasis (natural health). "LOVO" explains the new attitude of young consumers towards life.
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Luolai LOVO brand development
1 and 20 13 LOVO Home Textiles won the Golden Mai Award for Best Social Marketing of the Year.
2.20 13-20 14 won the Tiger Roar Award.
3.201412 Wang Liang, Vice President of LOVO Home Textiles, was invited to attend Netease Attitude Open Class to explain the marketing ideas of enterprises with the theme of "It's always up to you" and share the practical experience of shaping brand attitude and practicing attitude marketing.
4. At the Golden Mai Award Ceremony and China (Hangzhou) International E-commerce Marketing Summit in June, 20/KLOC-April, LOVO Home Textiles won the silver award in the home improvement life category-"24 hours in bed, LOVO made every effort to win the home textile three consecutive championships", and LOVO, a finalist in the home improvement life category, launched a new product of Little Yellow Duck through cross-border cooperation, and held a 9 1 ceremony.
5.20 17, 17, Reykjavik patented three-dimensional goose down quilt (patent variety: utility model, patent number: ZL 201520413535.1) was awarded "20/0" in this annual meeting.
In 6.20 18, LOVO won the Golden Wheat Award for Home Textiles-Quality Award, Home Daily-Silver Award and Best Innovative Marketing Brand.
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