Past life: Overseas Chinese lead the wedding dress fashion.

Since the reform and opening up, people's living standards have generally improved and they have begun to pay attention to clothes. When getting married, both the bride and groom like to wear wedding dresses. As a result, a wedding street in the north of Jiangnan Avenue in Haizhu District came into being. The north of Jiangnan Avenue, formerly known as "Henan Middle Road", is surrounded by residential buildings and overseas Chinese houses built in the 1960s. Strictly speaking, the Wedding Street north of Jiangnan Avenue was first driven by returned overseas Chinese in the late 1970s and early 1980s.

Yan Yu, who lives in Yonglongfang Community in the north of Jiangnan Avenue, is 63 years old. He married Wing Lung Fong at the age of 20 and lived there for 43 years. Yan Yu told reporters that at the beginning of reform and opening up, Jiangnan Avenue was one of the two overseas Chinese avenues in Guangzhou at that time. At that time, some expatriates lived here and were able to keep in touch with the outside world. As a result, some expatriates with strong economic consciousness used their gardens and lawns to set up shops selling wedding dresses. At first, they were just manual workshops in stores and factories. Gradually, more people come here to buy wedding dresses, from only a few small shops selling wedding dresses to a large number of self-employed wedding dress shops after the reform and opening up.

This Life: Wedding Supplies Market Radiates Southeast Asia

In the 1990s, the wedding dress street gradually flourished and its influence gradually expanded. It has gradually become the largest wedding street in South China, and some famous brand products from Hongkong, Taiwan Province Province and even Southeast Asia have also come here. The "wedding street" on Jiangnan Avenue is gradually taking shape. Not only Guangzhou citizens, but also merchants from all over the country and even Southeast Asia have come to purchase goods, of which most are middle and low-grade wedding dresses, and a small number are high-grade wedding dresses. People in Guangzhou will go to Wedding Street first.

Entering the new century, a large-scale wedding professional market began to appear on the wedding street. On May/KOOC-0/day, 2004, Guangzhou Baili (International) Wedding Equipment Plaza, which covers an area of/KOOC-0/0.5 million square meters and has an investment of nearly 10 million yuan, opened in North Wedding Street, Jiangnan Avenue, attracting a large number of domestic and foreign merchants to negotiate and purchase. Wedding Street 100 Many merchants are also competing to settle in Baili and establish their own brands.

At the end of 2007, due to a series of disputes such as the lease contract, Bailey officially withdrew from the square above the Ergong subway station in the city and moved to Hualin Street in Liwan District to attract investment. Just when people initially thought that "Wedding Street" was going to decline, in February 2008, the Centennial Wedding Plaza officially opened in the original Bailey Wedding City, and the Wedding Street really became a professional modern wedding trading center. Not long ago, Qingchenghui, located at the intersection of Ergong in the city, also started a huge investment promotion. At present, the wedding street north of Jiangnan Avenue not only radiates the Pearl River Delta, but also attracts dealers from all over the country, including Hong Kong and Taiwan provinces. Its overseas influence has reached Southeast Asia and even the Middle East, which has a strong cluster effect and brand effect.

In addition, it is worth mentioning that there are just 99 shops in this street, which may prove this eternal love. At the same time, leaders of Haizhu District also said that in addition to wedding dresses, wedding dresses should be taken as the leader to guide the sales of a number of related products and even provide one-stop services such as wedding planning. Wedding dresses should also be professional and high-grade. Initially, the wedding street will be built into a high-rise building with more than 40 floors, and the shops downstairs will be used as the wedding square. This not only makes use of this land, but also preserves the original wedding street.

This professional wedding street, which was formed in the early 1980s, was one of the two overseas Chinese avenues in Guangzhou at that time. The local traffic routes were: 9, 13, 35, 87, 178, 180, 239, 244, 253, 299, 544 and 544.