Jiayuan's retail system is dominated by department stores, supermarkets and home appliances, with a total operating area of over 400,000 square meters. There are 3 1 chain stores of various formats, including 3 high-end department stores "Dayang Department Store", 9 Jiayuan Department Store, 3 supermarkets 13 and 6 household appliances. In operation, self-operated department stores are sharp knives, customers are the center, logistics and advanced ERP management software are soft power, and they are positioned to seize the third-and fourth-tier retail markets. The agricultural and sideline products operated by Jiayuan supermarket adopt the docking of agriculture and supermarket, reduce the procurement cost and ensure the freshness and low price.
On 20 11September1day, Jiayuan Group made a public commitment to all sectors of society on quality, price and service standards: the price is not higher than that of other businesses in Xingtai, Shijiazhuang and Handan; Service: not satisfied, return; Quality: Do not sell expired food, and do not deal in fake and shoddy products.
Based on the principle of high quality, high standard and high starting point, Jiayuan Real Estate has developed fine real estate projects such as Neiqiu Sunshine Jiayuan, Xingtai Phoenix City and Xingtai Tianyi City, and also reserved electromechanical college projects and Shahe projects covering an area of 156 mu. Jiayuan Real Estate attaches great importance to property management and takes the road of specialization, refinement and quality management. Its characteristic is that self-owned commercial companies and strategic cooperative merchants develop commercial real estate projects on the basis of orders, insist on self-management by main stores, and build commercial real estate brands.
The core competitiveness of commercial real estate comes from the excellent operation ability of enterprises. Yingguang Business Management Co., Ltd. is positioned as a professional business management company, focusing on business format positioning, planning, design, investment promotion and operation management. At present, two urban complex projects, Xingtai Tianyi Square with 265,438+100,000 square meters and Ningjin Tianyi Square with 70,000 square meters, have been successfully operated, providing a strong guarantee for the preservation and appreciation of commercial properties.
Yuan Jiale Group adheres to the troika of "commercial retail, real estate and commercial operation" and develops in a balanced way. Real estate companies are responsible for land acquisition, investment and construction, operating companies are responsible for planning, investment and operation, and commercial companies are responsible for the main stores to support each other and integrate the industrial chain, forming a virtuous circle of industrial chain value, creating "urban complex" products with "Tianyi Square" as the brand, and designing and planning different commercial real estate projects according to the consumption characteristics and consumption capacity of different regions, effectively solving local employment, promoting economic development, promoting the upgrading of the tertiary industry and leading the consumption concept.
As a commercial real estate, Jiayuan insists on not only selling shops, but holding a large number of high-quality properties, obtaining operating income and property appreciation income through commercial operation, pursuing the capital effect, asset appreciation and capital value space formed by the industrial chain, and finally realizing the capitalized profit model and forming the brand-chain-scale-capitalization, with the goal of becoming a unique new commercial real estate model in the national commercial real estate industry.
In order to support the smooth implementation of corporate strategy, on the one hand, Jiayuan has established a scientific and perfect modern organization, followed the road of specialization, scale, branding and chain development, and introduced excellent management and professional talents from all over the country; On the other hand, the management experience and system are sorted out, revised and precipitated, and domestic first-class ERP software and collaborative office software are introduced to support the standardized and institutionalized development of enterprises. Focus on establishing a "teaching-oriented" organization, attach importance to training and employee growth, and create and inherit a "home" culture.
While developing steadily, jiayuan Group strives to become an outstanding corporate citizen. Long-term adherence to and active participation in livelihood security, quality improvement, environmental protection, energy conservation and emission reduction and other undertakings beneficial to the society and the ecological environment, establishing a win-win strategic partnership with many parties, and persisting in realizing the coordination of employee value, shareholder value and social value. In China, party committees and trade unions are not only valued, but also play a huge role. In the past ten years, Jiayuan has donated180,000 yuan to all walks of life and won the honor of "caring enterprise" at the provincial level for many times.
Honesty, pragmatism, care and innovation are the spirit of enterprise; Have ideals, be a century-old shop, and have a long-lasting foundation. This is the constant pursuit of home paradise!
1, build a commercial brand
1July, 999 18, Xinyuan Supermarket opened.
On September 28th, 2000, Jiayuan Supermarket New Century Store opened.
2001July 13 Jiayuan New Century Clothing Shopping Mall opened.
2001111/6 Jiayuan Shopping Plaza opened.
On June 2002, 65438+ 10, Jiayuan Supermarket Jianshe Road Store opened.
In 2003, the Home Paradise membership card was officially issued.
On February 25th, 2003, the supermarket on the first floor of Dayang Department Store opened.
On March 26th, 2004, Jiayuan Ocean Department Store opened.
On June 5438+ 10/day, 2005, Neiqiu Supermarket in Home Paradise (now Neiqiu Store in Home Paradise) opened.
On June 26th, 2008, 165438+ Jiayuan Qinghe Times Department Store opened.
In July 2009, the 10th anniversary celebration of jiayuan Group was a large-scale celebration party.
20 10 On April 22nd, Julu Store of Jiayuan Department Store opened.
2011On September 28th, Shahe Store of Jiayuan Department Store opened.
20 1 1 10 Jiayuan Department Store Phoenix Store1opened on October 22nd.
On April 28th, 20 12, Jiayuan five-star vegetable market opened.
On may 20 1 February1day, Jiayuan guangxin vegetable market store opened.
20 12 On June 8th, Yuan Jiale Yuan Jiale Food Supermarket Jianshe West Road Store opened.
On September 2nd, 20 12, Xingtai University Store, a food supermarket in Yuan Jiale, opened.
2065438+On September 22nd, 2002, a Du Xiang store of Paradise Lifestyle Supermarket opened.
On October 2012101October 3 1 day, Jiayuan Group officially joined the international IgA, which marked that Jiayuan began to take the road of international chain development in an all-round way.
1On October 24th, Xinhua Store of Yuan Jiale Supermarket opened.
20 12 12 12 12+02+02+02+02+02+02+02+02+02+02+02+02+02+02+02+02+02+02+02+02+02+02+02+02+02+06+06
2065438+On April 20th, 2003, Jiayuan Supermarket Shoujing South Road Store opened.
2. Enter the real estate industry.
In June 2003, Jiayuan Real Estate Development Co., Ltd. was established.
On February 28th, 2003, 65438, Neiqiu Sunshine Jiayuan Community was fully dressed and opened.
In June 2005, 10, Jiayuan Phoenix property opened.
In April 2008, Tianyi City opened for the first time.
On June 8, 2008, 18, the "foundation laying ceremony of Tianyi City Complex" was grandly opened.
On June 27th, 2008, the Tianyi City project was officially started, marking the birth of the landmark building for the transformation of the old city in our city.
On August 30, 2009, Tianyi City Wu Tong Road Commercial Street opened.
On April 25th, 20 10, Tianyi City opened.
2065438+June 00 Tianyi City Phase I Delivery
20 1 1 Tianyi Plaza Phase III opened in March.
2011April, the "Investment Conference" and "Brand Investment Signing Conference" of Tianyi Plaza were successfully held.
20 1 1 10 The handover ceremony of the first owner of Tianyi City Tianyu was held grandly.
2012 May 15-20 Delivery of Commodity House in Tiancheng
3. Responsible operators from retail industry to cities.
In July 2006, the Xingtuo plot was auctioned for 250 million yuan.
On April 28th, 2007, Tianyi City, the first project of Home Paradise, was grandly opened.
On June 30, 2007, the computer science and technology city of Tianyi City, a home paradise, was grandly opened.
In April 2008, the "China Urban Planning, Construction and Development Summit Forum" hosted by jiayuan Group was held in Jinniu Hotel.
On September 28th, 20 10, Tianyi Street was successfully opened, which promoted the sales of real estate shops.
2011April, the "Investment Conference" and "Brand Investment Signing Conference" of Tianyi Plaza were successfully held.
On 2011May 12, Jiayuan Group and Ningjin County Government formally signed an investment cooperation contract to formally invest in the renovation and construction of Ningjin Jiayuan commercial complex project.
On September 30th, 2065438+0/KLOC-0, Xingtai Tianyi Square, the first urban complex in Xingtai, was grandly opened.
On 201110/2/0/day, the first county-level urban complex, Ningjin Tianyi Plaza, was grandly opened.
4. Social responsibility
On September 10, 2005, the donation ceremony for poor children who dropped out of school in Jiayuan was held in front of Dayang Department Store.
On July 8, 2006, Qicun Primary School, the first Hope Primary School donated by Jiayuan, held a listing ceremony.
In 2007, Chairman Liao formally put forward a number of employee welfare policies in his speech at the Spring Festival Gala.
In 2007, the company formally established the Helping Fund Committee.
In 2007, Jiayuan Group donated 65,438+0,200 sets of protective clothing to employees in the sanitation department.
On July 8, 2007, 18, the listing ceremony of Jiayuan donated Hope Primary School was held.
On May 26th, 2008, Chairman Liao went to Sichuan disaster area with millions of materials and volunteers to donate money.
On September 10, 2008, jiayuan Group donated gifts worth 60,000 yuan to outstanding teachers in Qinghe.
On July 18, 2009, on the 10th anniversary of the establishment of Jiayuan Group, the company announced that it would allocate 500,000 yuan as public welfare fund every year.
20 1 1 In the first half of the year, a total of 200,000 yuan was donated to Xingtai Charity Association to help people in social difficulties.
20 1 1 year 1 1 month donated 2 million yuan to Xingtai City Road Construction and Reconstruction Charity Association. In the whole year, the city donated 365.438 billion yuan to charities.
20 12 10 13 held the ceremony of "Helping send warm by Charity, Welcoming the Spring Festival-Helping the Poor" in Tianyi Square, Xingtai.
20 12 On July 8th, Jiayuan Group 13 celebrated its anniversary, and held the activity of "Giving Love with Your Feet and Holding Hands", and donated 7 1900 yuan to Dayun Primary School in Neiqiu County for the construction of school buildings.
5. Strategy implementation
In 2004, we cooperated with Hebei University of Technology to form the original strategic goal of Home Paradise.
In 2008, we implemented the strategy and adjusted the organizational structure of jiayuan Group.
In 2009, jiayuan Group VI system was completed.
On June 5438+ 10, 2009, the top level implemented the assessment system and officially signed the target responsibility letter for the first time.
In March 2009, the company fully implemented "organized management"
In 2009, comprehensive budget control was implemented for the first time and budget management was formally implemented.
In 2009, performance management was fully implemented, and planned management began to move towards standardization.
20 10 comprehensively carry out the "customer-centered" work and set up customer service departments in various commercial entities.
On May 20 10, the short, medium and long-term strategic objectives and implementation plan of Jiayuan were formulated.
20 10, the new board of directors changed, and the group structure in line with the development model of "commercial real estate" was completed.
On September 20 10, the CRM system was successfully launched.
2010 August 17 Yuan Jiale operating company was established.
20 10 10 OA office automation system was successfully launched.
20 1 1 May, in order to build a modern enterprise with specialization, informationization, systematization and collectivization, improve efficiency, further integrate resources and enhance the value of industrial chain, the Group made major adjustments to its management organization, and this adjustment also made full preparations for the listing of enterprises.
2011September 2 1 Jiayuan group school of management was formally established.