Current location - Plastic Surgery and Aesthetics Network - Wedding planning company - Marriage network user data
Marriage network user data
Compared with traditional matchmaking services, dating websites are richer in information resources and can provide users with more suitable candidates. The Survey Report on Love and Marriage of Internet Users in China in 2008 shows that narrow communication is the main reason for being single. The appearance of dating websites has undoubtedly broken the time and space limitation of making friends in traditional love. Users can get to know marriageable people from all over the world on the website, which breaks through the limitation of modern people's narrow life circle in expanding the scope of making friends. There are two matching methods commonly used in the world dating websites: search system and recommendation system.

Search system means that users set the selection criteria by actively setting the conditional options of ideal objects and indicating the importance of each demand, and then search the data in the website database to find out the most qualified candidates.

Based on the matching evaluation system adopted by the website, the recommendation system tests users' psychology, personality and values, and then recommends candidates with similar or complementary characteristics to users.

No matter which matching method, the goal is to meet the requirements of users and establish a harmonious, happy and long-term marriage relationship. For example, eHarmony, an American professional dating website, uses a recommendation system to screen out matching objects with similar economic strength, education level and education background for users. According to the survey, 84% of couples married through eHarmony usually reach an agreement when faced with problems, while the proportion of ordinary couples who reach an agreement is 68%. . In 2007, the number of single netizens in China reached118300, and the proportion of people who met the opposite sex through the Internet was 32.6%, which was much larger than the traditional methods such as friends and relatives introduction (13%) and marriage (0.4%). According to the survey, among the online friends in China, the proportion of teenagers under the age of 24 reached 38. 1%, and the proportion of young and middle-aged netizens aged 25-30 also reached 24.7%. So we can see that the online marriage and love market is being valued by more and more young groups. Figure 2 shows that among the online friends in China, the proportion of netizens with college education, undergraduate education, master education and above reached 30.7%, 39% and 3.9% respectively. According to the forecast of IRE SEE ARCH, by 20 1 1, the overall scale of the online dating market in China will reach1600 million yuan, of which nearly 5 0% of the market share will be occupied by dating.

With the continuous development of the information society and the continuous improvement of the quality of social citizens, communication through the Internet will become more and more common. As a product of the network society, more and more marriage seekers will choose online marriage. Xu Liugen, vice president of the Social Work Association under the Ministry of Civil Affairs of China and director of the matchmaking and wedding industry association, pointed out that online dating is an inevitable trend. Online dating has become a mainstream emotional model recognized and strongly advocated by the government and is regarded as a force to promote social progress. According to the 2006 China Online Marriage and Dating Market Research Report released by iResearch Market Consulting, the online marriage and dating market in China reached 654.38+75 billion yuan in 2006, an increase of 654.38+069.2% over 2005, and continued to maintain a high-speed growth momentum.