The urgent task is to minimize losses. Let's figure it out together.
According to the materials you provided, that store is bigger, better decorated, stronger than you (chain store) and better than your (inside and outside) floor space.
From this, the advantage is not on your side. Do you think this will help:
1. The decoration must have its own characteristics, and it will never look worse than that. Let customers feel gratified and novel.
2. Make a noise and advertise as much as you can, so that all towns and villages know about your store and publicize it repeatedly.
3. In addition to wedding candy, the bride's bouquets, wedding videos, wedding gifts and other projects with less investment and quick results have been done.
4. Provide customers with a convenient, warm and relaxed shopping environment, such as setting aside an area as a rest area.
Pay more attention to customers in big towns. There are six times as many people in big towns as in small towns.
6. The purpose is to win by service (including people, goods, low price, environment, etc.). ).
This is more money than you used to spend, more workload and more pressure than you estimated before, so you should be mentally prepared. But your shop may be improving.
I hope this trick will live.