Give creativity a new breath.
Jinteng Award entered Milan, the frontier of design, and invited Lu Zhirong, the judge of Jinteng Award, to talk with Italian architects IcoMigliore, MatteoNunziati and MassimoRoj to discuss the design essence under the scientific and technological revolution such as AI and chatGPT.
Yu, Song Tao, Zeng, Guan Tianqi, Tang, Duan Yuan,,, Fan Yi, Cui Shu, Liu Lei, Teresa Teng, Xi Hangqian, Zhou Chenchen, Li Chengmo, Yang Youlei, Xue Li, products, Shi Lei, Liu Shu, Lin Shang.
The event was hosted by Youjuyi Design Evolution, guided by CIDA (China Interior Decoration Association), and strategically cooperated by Tencent Home Shell. It was jointly operated by DDN Magazine, a well-known European media organization, IDC Italian Design Center, a designer operating agency POINTITALY***, Meng Tian Home, a one-stop healthy high-end customized solution provider, window of Milan, a leading enterprise in science and technology system doors and windows, and Fadio, a leading brand in stainless steel customization industry.
The global communication matrix is announced, international talents are gathered, and Milan's artistic resources are deeply interconnected, showing the frontier posture of "internationalization", "rejuvenation" and "urban deepening" of the Golden Teng Award.
Part 1
Proficient in AI and design of Chinese and western business.
As an old friend of the Golden Teng Award, Lu Zhirong, an outstanding designer in China, once called for "creating the world with design" together with the Golden Teng Award. Today, I met the Golden Teng Award in Milan, which set off a discussion upsurge of "Artificial Intelligence and Design". At the beginning of sharing, Lu Zhirong asked twice: Has the change of the world affected us? Is the computer's ability to draw portraits better than manual work?
In this regard, Lu Zhirong shared his thoughts:
"impossible to chase,
People will lose this possibility. "
In his view, the emergence of AI reflects people's desire to "speed up the process of everything and shorten working hours". However, from a historical point of view, relying too much on artificial intelligence will annihilate people's creativity. Just as he said, "Creativity should resist the wandering trend", people will not lose their creativity in the wave of artificial intelligence if they stick to the original design with restrained perseverance.
■ Lu Zhirong
Dimension Chiwinglo _ and the founder of "One Party"
At the scene, IcoMigliore, guided by the "home-human safety net", deeply discussed how the building can cope with the changes of society, environment and human needs. Talking about "sustainable development", a very important topic today, he was deeply touched.
"Designers should be interested in the world.
Stay curious,
Explore the design-related
Diversified world and open communication. "
In the face of the development of AI, he sincerely shared, "People should be curious about any emerging technology, don't stop it, and don't worry. We can't rely on technology, but should master technology and use new technologies to improve our way of life and work. "
■IcoMigliore
Founder of Migliore+ServettoArchitects
Hermes, Ferrari and other brand cooperative architects.
MatteoNunziati takes personal design practice as an example to talk about the practice of AI in the design field;
"Accelerate the process of design work,
Multi-person online collaborative drawing,
Make good use of artificial intelligence technology
Let's add wings to the tiger. "
Because of his familiarity with technology, he also said frankly: "No matter how fast AI develops, whether human beings can really understand the design reality under technology is an important proposition for designers." As the creator of design aesthetics, he explored the imaginary boundary of design on the top floor of new york skyscraper, and personally built "the most expensive apartment in the world". Trump Tower, which was completed in Pune, blended different regional cultures with modern elements, making the space more intimate and natural. Under the impact of AI technology, he doesn't seem to be worried, but he readily affirmed the convenience and possibility of AI technology.
■MatteoNunziati
Italian interior designers, architects and product designers
Cooperative architect of Trump Group
This time, MassimoRoj brought a share entitled "Artificial Intelligence and Design Field: New Challenges and New Perspectives". He said frankly: "AI tools such as chatGPT can help designers explore new ideas, generate solutions to complex problems, and even automatically perform design tasks." But he always believes that artificial intelligence can't replace human factors in design, such as empathy, emotional intelligence and intuition.
"No matter what artificial intelligence technology is,
It changes quickly,
Design should always serve people. "
Adhering to this design creed, he skillfully arranges spatial lines in the business circle open to the community, so that the viewer's perspective and thoughts can be infinitely extended; In Changbai Mountain Nature Reserve, the typical architectural principles of small Italian villages are introduced to create a smart ecological village that is completely integrated into the surrounding natural environment. In the thinking and design innovation practice of artificial intelligence technology, he proved again and again: "Design is to stimulate the existing reality and give the world a' new breath'."
■MassimoRoj
Founder of ProgettoCMR and co-founder of Sportium.
Designer of Tencent Headquarters Building in China
the second part
Let's go hand in hand.
Breathing is the starting point of energy accumulation and Vientiane renewal, which symbolizes the attitude of the design industry to cooperate with * * * and accumulate power.
The world has gradually returned to the right track, and technology has never stopped developing. As close friends of the Golden Teng Award, a group of representatives of home furnishing enterprises also came to the scene to cut into the past, present and future of the global design field from a diversified perspective, and * * * Ming's innovative products endowed better home life value.
■ Hong Yan | General Manager and Executive Editor of Design Evolution
Hong Yan, the founder of Jinteng Award, pointed out, "Thanks to all parties for their concern and love for design evolution and Jinteng Award. In the past seven years, Jinteng Award has linked 2 million designers, selected 30,000 outstanding young designers, and delivered design talents to more than 70 outstanding head enterprises to promote excellent design to the public."
In the future, the Jinteng Prize will continue to strengthen international exchanges and keep pace with the times.
As an old friend and co-title unit of Golden Teng Award, Yu Jingyuan, chairman of Meng Tian Home Furnishing, said, "The 7th Golden Teng Award transcends national boundaries, eliminates the boundaries of beautiful human settlements with the power of design, reunites home aesthetics and releases more possibilities. Meng Tian Home will go hand in hand with the Golden Teng Award, join hands with the strength of the Chinese and Italian design circles, break the boundaries, and make a beautiful design for the home that lives in the dream. "
As an advocate of a healthy and beautiful life, Meng Tian Home has been carefully crafted and iteratively updated around healthy design, so that more beautiful things can happen.
■ Yu Jingyuan | Chairman of Meng Tian Home.
Chen Tao, CEO of Window of Milan, a special brand representative, said earnestly, "What makes us love life so much? It is our yearning for a better life, and design can make our life better. " At the scene, he sincerely thanked "design" for bringing everyone together. The window of Milan always stood behind the designer and used every window to make the finishing touch to the design works.
■ Chen Tao | CEO of Milan Window
PaoloRusso, editor-in-chief of DDN-DesignDiffusionNews, an international all-communication magazine in the field of design, also said, "The Golden Teng Award is not only a great event in the field of design in China, but also a bridge for the world to understand China's design. DDN will continue to pay attention to the outstanding works in the Jinteng Award and look forward to more innovative works to lead the future development trend. "
Alberto. Segato, the founder of IDC Italian Design Center, said frankly: "In the past, countless cutting-edge design elites broke through the Golden Teng Award and promoted China's design innovation. We welcome the Jinteng Award and designers to connect with the international community and embrace a broader development prospect together. "
■ Albertoya. Segato
Founder of IDC Italy Design Center
At the kick-off meeting, China designer Lu Zhirong, European designer Francesco Luceche, brand representatives Yu Jingyuan and Chen Tao, and strategic partners PaoloRusso and AlbertoA. Segato, Wang, the representative of the organizer and all the guests present * * * raise a toast to the opening ceremony of the 7th Jinteng Design Evolution Award in 2023, and witness the smooth sailing of the Jinteng Award and sail to a farther future!
■ Event site
At this point, this pilot ceremony came to an end. The breath of design is a natural result and a necessity for survival. In 2023, Jinteng Prize used "breathing" to accumulate energy, inspire people, and explore new industry topics such as the application of artificial intelligence, long-term design value and sustainable supply chain, so as to help the inheritance and innovation of China design.
The Golden Teng Award has been opened, marking the beginning of all the pursuit of beautiful design. Or cheer, or expect. Jinteng Award sincerely hopes that more works full of tension and uniqueness will stand out, and the voice of elite design groups will spread to a wider world.
This is a passionate dialogue between the present and the future, and also a "creative journey" of technological innovation and design evolution. Jinteng Award will continue to maintain a high spirit of the times, keep a deep insight into new technologies, new concepts and new trends, pursue the relationship between future design and human settlements, constantly stimulate designers' creative passion, and draw a Jinteng plan for the future development of the global household industry.
particular thanks
Special thanks to the strategic partners who walk hand in hand with Golden Teng Award to protect the value of space design and tap the outstanding design strength:
As an advocate of a healthy and beautiful life, Meng Tian Home, an old friend of Jinteng Award and a joint-named merchant, has always been carefully crafted and iteratively updated around healthy design, and helped the growth of design strength with practical actions-2065438+07-2065438+09, together with Jinteng Award, traveled to more than 0 cities in/kloc-0, preaching and discovering many new design stars; 202 1-2022 held the "Master Meeting of Home Aesthetics" together with design evolution to introduce the latest design trends to more cities, build a knowledge interaction platform and honor awards; In 2023, I once again returned to the context of the Golden Teng Award, and spared no effort to spread the concept of "design to improve the quality of life" more widely, so that more beautiful things could happen.
Mirante Brand Window adheres to the mission of "guarding the quality life of thousands of families with fashionable doors and windows" and insists on integrating the fashionable and innovative design concept into the system doors and windows. Over the years, together with designers, we have continued to contribute to reducing building energy consumption and sustainable development by designing the platform of evolution and Golden Teng Award.
Fadio, the leading brand of stainless steel customization industry, keenly grasps the demand trend of "design ecosystem", takes the lead in proposing "steel+design" and continues to empower the design circle, becoming a brand welcomed by designers. For the first time, I joined hands with the Golden Teng Award to appear on the international stage. Fadio expects to work with designers in multi-dimensional and multi-channel ways to create a beautiful living environment and convey the concept of "steel+health".
With the aim of "discovering the future design", Huanai Design Fund actively explores the design industry chain function of the home furnishing industry, forms a business model of "leading and driving product research and development and iteration with design", promotes the resource aggregation between the design industry and the home furnishing industry, taps the cutting-edge design strength and explores the space value.