Logo is the symbol of the store. Play the role of identifying and promoting stores, and let consumers remember the company's main body and brand culture through the image logo. The word "Logo" comes from the Greek word "logos", which means "speech, language and discourse" and later evolved into "rationality, wisdom, expression and meaning".
"Logo" refers to the signs or abbreviations used by brands, organizations or companies, which usually appear in specific colors and fonts, representing the specific image and significance of brands, organizations or companies. It is the symbol and signboard of an enterprise or organization, and it is also an indispensable part of brand marketing and commercial communication.
A good "logo" design allows people to quickly identify and remember this brand, organization or company, and associate it with the corresponding image, quality and value. It is also the abbreviation of "logotype" in English. "logotype" refers to the typesetting combination of letters, numbers and symbols, which is used to represent the logo design of a brand or organization.
The function of signs
1, media promotion. With the development of social economy and the change of people's aesthetic psychology, logo design tends to be diversified and personalized. With the application of new materials and technologies and the realization of digitalization and networking, logo design has played a role in promoting and establishing brands in a broader field of vision.
2. Ensure credibility. Brand products win the trust with quality, and trademarks are the guarantee of credibility, giving people a sense of integrity. Through logo, we can identify and judge the quality of goods more quickly and accurately.
3. it is conducive to competition. Excellent signs have distinct personality, visual impact, easy to identify and remember, guide and promote consumption, produce beautiful associations, and help to stand out from many commodities. Such as McDonald's and Pepsi-Cola, have played a very good role in this regard.