1, unique taste

Zibo barbecue is unique, with strict selection of materials, superb baking skills and unique taste. These characteristics make Zibo BBQ stand out among many barbecues, and attract the attention of netizens.

2. Social media promotion

The wide application of social media makes information spread more quickly and widely. Shopkeepers or customers of Zibo BBQ posted barbecue pictures, videos and comments through social media platforms such as Weibo, WeChat and Tik Tok, which attracted the attention and sharing of netizens, thus making Zibo BBQ popular on the Internet.

3. Word of mouth communication

Word-of-mouth communication of Zibo barbecue restaurant has also played a positive role in its popularity on the Internet. Customers' praise and recommendation of Zibo BBQ has formed a good word-of-mouth effect through word of mouth, thus attracting more netizens to try.

4. Regional culture

Zibo barbecue, as a special food in Shandong, has been warmly sought after by regional culture. Shandong people have emotional recognition and trace back to Zibo barbecue, so they also get more attention and promotion on the Internet.